brand strategy insights
DESCRIPTION
Knowing where to look for insights can alter the launch trajectory of a life sciences brandTRANSCRIPT
POWERING BRAND STRATEGY
FOR LIFE SCIENCES
Imagine…
• You are a Brand leader at a top Pharma company
• You are overseeing the launch of a new brand
• You are responsible for delivering the TRx forecast
Weekly TRx data has started dribbling in…
The early weeks: impressive growth
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Growth needed to achieve forecast
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Forecast
What can be lurking underneath?
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Forecast
Brand Manager might not know…
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Cohort Model
Forecast
What are the challenges of Data → Insights → Action?
What would be the IMPACT of receiving insights in Week 10?
THE MODEL N SOLUTION
Brand ImpACT best practice analytics
New Start Cohort and other segmentations can
be addedon-the-fly
Model N Brand ImpACT solution
Cohort performance can be readily tracked via Brand
ImpACT
Visuals tell stories
Physician profiles linked to “squares”
Knowing where and when to look can alter the trajectory of a brand launch
What Model N offers is…
…an end-to-end analytics solution
for Marketing and Sales
Find out more at
