brand strategy overview
TRANSCRIPT
Do THIS Checklist
Develop a Clear Focus
Create Brand Recognition
Collaborate with Your Audience
Streamline Across Platforms
Become the Guardian of Your Brand
Create a Community
Not THIS
✖ Don’t Be Ignorant of Who Your Audience Is.
✖ Don’t Expect to Build a Superbrand Overnight.
✖ Don’t Underestimate What’s Working.
Designing Your Mission Statement
A Word About Your Mission Statement
• Important tool for communicating your brand message.
• Guides your business decisions.
• Explains: • Your special niche;
• What your objectives are; and
• What your goals are.
Thank You!
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