brand strategy presentation

24
CUB “...building tools to amplify human ability” -Steve Jobs

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Page 1: Brand Strategy Presentation

CUB

“...building tools to amplify human ability” -Steve Jobs

Page 2: Brand Strategy Presentation

Brand Strategy

CUB

Concept Brief

Presented by Rahul Singh

Page 3: Brand Strategy Presentation

CUBIdea Innovation

Page 4: Brand Strategy Presentation

Brand Strategy

CUB

Brand Idea

Page 5: Brand Strategy Presentation

CUB

Collaboration of Ideas

Idea

=

Page 6: Brand Strategy Presentation

Brand Strategy

CUB

Philosophy

Page 7: Brand Strategy Presentation

CUB

“Inspiring innovation through collaboration”

Page 8: Brand Strategy Presentation

Brand Strategy

CUB

Target Market& Segmentation

Page 9: Brand Strategy Presentation

CUB

B2B

Institution

B2C

Institution

Institution

Page 10: Brand Strategy Presentation

Brand Strategy

CUB

Secondary Research

Page 11: Brand Strategy Presentation

CUB

571,176 People aged between 15 and 24

~200,000 Number of people aged between 15-24

12.3% Percentage of secondary students increased in the Auckland region

Source : 2010 Regional Briefing – Auckland

Page 12: Brand Strategy Presentation

Brand Strategy

CUB

Brand Identity

Page 13: Brand Strategy Presentation

CUB

Innovation Information Colloboration

Page 14: Brand Strategy Presentation

Brand Strategy

CUB

Brand Position

Page 15: Brand Strategy Presentation

CUB

$1 per student

Value User Friendly Innovative Fun

Page 16: Brand Strategy Presentation

Brand Strategy

CUB

Promotional Mix

Page 17: Brand Strategy Presentation

CUB

* Social Marketing* Online Media

* Permission Marketing

* Events at Campus

* Face to Face

Incentive PromotionsStudent Engagement

Key Focus

Page 18: Brand Strategy Presentation

Brand Strategy

CUB

Concept

Page 19: Brand Strategy Presentation

CUB

inspiring innovationInspiring Innovation

Page 20: Brand Strategy Presentation

Brand Strategy

CUB

Brand Creative

Page 21: Brand Strategy Presentation

CUB

Targetting Consumer Targetting Business

Page 22: Brand Strategy Presentation

Brand Strategy

CUB

Measurementof Effectiveness

Page 23: Brand Strategy Presentation

CUB

* 4Q Survey * Google Analytics

Web Strategy Effectiveness Increased SalesUser Experience

* Margins

Page 24: Brand Strategy Presentation

Brand Strategy

CUB

CUBFor more information please visit our corporate website www.cubinc.co.nz