brand style guide - saint agnes high school · 2018. 12. 6. · white). 3 saint agnes school logo...

Brand Style Guide

This guide provides the tools and information you’ll need to do your part in promoting a

common, consistent, and professional image of Saint Agnes School.

© Saint Agnes School 2018

Guidelines for using the Saint Agnes School graphic identity

Version 1.1 • November 2018

Why Branding?For Saint Agnes School, our website, logo, and publications are all physical manifestations of our brand—but our brand goes beyond a logo or image. It is wrapped up in the consistent answer our faculty, staff, parents, and school community give when we talk about what makes Saint Agnes special. Ultimately, the goal of branding is to place a image in people’s minds that is both focused and consistent with our vision. Our website, logo, and publications are all physical manifestations of our brand.

Just as important to our branding are our sports uniforms and spirit wear. When people see a group of our student-athletes or fans, we want them to immediately recognize that they belong to Saint Agnes. In the end, we want our uniforms and spirit wear to represent more than just affiliation to our school or team, but rather the level of leadership, commitment, and achievement that we associate with great sportsmanship.

Trademarks and LicensingThe school signature is copyrighted and may not be used on publications or products originating outside of Saint Agnes School without express written permission from the Advancement Office. For approval and usage, please contact the Communications Coordinator in the Advancement Office.

“Be who God meant you to be and you will

set the world on fire”

St. Catherine of Siena

THE Aggie ArchivesKeeping alumni, families and friends connected to Saint Agnes School

SPRING 2018

© Saint Agnes School 2018Saint Agnes School Logo Style Guide - Version 1.1 • November 20182

Colors

Color Types / Modes

PMS: pre-mixed solid ink used in 1 or 2 color situations (infrequent)

CMYK: proportioned mixes of 4 inks, standard printing process full color

RGB: color code for light emitting screens (computer, tv, mobile)

Hex: web color code

REDPRIMARY

PMS1795

CMYK01001005

RGB2182533

HEXda1921

NAVYPRIMARY

PMS2955

CMYK10055055

RGB04878

HEX00304e

WHITEPRIMARY

PMSOPAQUE WHITE

CMYK0000

RGB255255255

HEXffffff

Note: The color blocks are not to be used as a color match. Please use the specified codes to achieve the best color reproduction.

Any environment where full 4-color printing or digital presentation are not available - 1, 2, or 3 colors (including white).


Limited Color Environment

M. BLUELIGHT

PMS650

CMYK10505

RGB213220233

HEXd5dce9

Colors

Color Types / Modes

PMS: pre-mixed solid ink used in 1 or 2 color situations (infrequent)

CMYK: proportioned mixes of 4 inks, standard printing process full color

RGB: color code for light emitting screens (computer, tv, mobile)

Hex: web color code

REDPRIMARY

PMS1795

CMYK01001005

RGB2182533

HEXda1921

REDDARK

PMS1815

CMYK1010010040

RGB1451317

HEX910d11

GOLD

PMS458

CMYK1011462

RGB226214153

HEXe2d699

GOLDLIGHT

PMS461

CMYK55240

RGB241233200

HEXf1e9c8

GOLDDARK

PMS456

CMYK10114660

RGB159150105

HEX5a5438

NAVYPRIMARY

PMS2955

CMYK10055055

RGB04878

HEX00304e

NAVYLIGHT

PMS647

CMYK8439039

RGB089137

HEX005989

NAVYDARK

PMS2965

CMYK10055078

RGB03456

HEX002238

MEDIUMBLUE

PMS652

CMYK3519019

RGB114134169

HEX7286a9

WHITEPRIMARY

PMSOPAQUE WHITE

CMYK0000

RGB255255255

HEXffffff

Note: The color blocks are not to be used as a color match. Please use the specified codes to achieve the best color reproduction.


Full Color Environment

Any environment where full 4-color printing or digital presentation are available.

Wordmark & LogoThe Saint Agnes School logo is the cornerstone of our visual identity. It is a meaningful mark, symbolizing the brand wherever it appears. Illustrated below is the preferred arrangement of these elements. Never use a text editor to place or replace the text in the logo. Its exact size, weight and placement are all part of the Saint Agnes School signature.

Make sure to adhere to the Saint Agnes logo standards. To request approval of logo usage, send your documents to the Communications Coordinator in the Advancement Office.

◄ Full color horizontal, short spaced

This page does not show the full range of combinations/options

Variables in logo options:• Horizontal/Vertical• Full color/grayscale/single color• Text: Short/Wide• Text: Gold/Red/Blue

◄ Full color horizontal, wide spaced

Special approval must be given if a layout demands a shift in relative scale between Crest and SAS text

◄ Full color vertical, wide spaced

◄ Grayscale horizontal, short spaced, dark textNote: Grayscale A in crest must always be the lighter version

◄ Black (single color - could be red, navy, white)

▲ Full color vertical, short spaced

▼ Limited color, short spaced, blue


Proper/Improper Usage

DO NOT mix logo elements.

TIPS:• Hold the “Shift” key in most software programs to maintain the proportions while scaling up or down.• Avoid scaling larger than the original file. If a larger file is needed, request one from the Communications Coordinator in the Advancement Office.

DO NOT realign or reconfigure the elements of the logo.

DO NOT display the logo on a backgroundthat provides inadequate contrast or is overly busy.

DO NOT change the proportion of the mark to the logotype.

DO NOT allow the logo to become distorted due to improper scaling.

DO NOT change any color of the logo.

DO NOT change the fonts in the logo.SAINT AGNES SCHOOL


Protected Area

The protected area ensures that the wordmark and logo are always readable. The purpose is to prevent other graphic images or words from getting too close to our signature. No other type or images should appear in the space indicated.

The protected area is a perimeter one text character height away from the text and crest


Secondary Athletic Logos

The secondary athletic logos, shown left, are allowable for campus use. All athletic logos must maintain approved colors, proportions and design integrity. No alterations may be made, nor shall design elements be added.

◄ Full color

◄ Grayscale dark

◄ Limited color

◄ Grayscale light

◄ Black (single color)

◄ White (single color)


Files

Crest+SA indicates the main logo shield coupled with “Saint Agnes School” text

Structure of the text as related to the shield: H=horizontalV=vertical

Text spacing:w=wide spaceds=short spaced

Text color scheme

Color mode File format

Name Structure

Obtaining Copies of the Logo and Fonts

CrestSA-HwGoldCMYK.eps

CrestSA-VsDkGray.jpg

CrestSA-HwK.jpg

File Type

The file name helps to identify what type of logo file and what version of the logo you are dealing with. Do not change the file names. Some examples:

Computer files (JPG, PNG, GIF, EPS, TIF, AI) are available from the Communications Coordinator in the Advancement Office.

.ai or .eps Adobe Illustrator: Vector/Vector+Raster, can be transparent, usually has no preview image. Source file or print file. CMYK or RGB. Usually requires speciallized software to handle.

.tif Raster, primarily for print, can be transparent. CMYK or RGB.

.jpeg Raster, print or web, no transparency. CMYK or RGB.

.png or .gif Raster, web, can be transparent. RGB only.

Vector Graphics: Mathematically defined, can be any size and detail stays sharp. Usually source files.

Raster Graphics: Pixel-based image, such as a digital photo. At some point, zooming in or expanding size reveals cubic pixels.

◄ Crest + Text, vertical stack, short spaced, dark gray text color (implies grayscale / B&W), jpeg file format

◄ Crest + Text, horizontal, wide spaced text, black text color (single color, implies CMYK unless dictated by file format), jpeg file format

For the sake of clarity, keep files in their original folders to keep print and web files separate.


Athletics

Colors• The school colors are red and white. Navy is included

as an accent color; gray is the fourth option if needed.

• Since red and white are the primary school colors, teams must purchase red and/or white uniforms and utilize navy or gray accents.

• When a team (such as basketball or football) requires both “home” and “away” uniforms, the “away” uniform should be white. The “home” uniform should be red. You can use a navy or grey as an accent color.

• If your team doesn’t have a “home/away” uniform policy, choose a red or white uniform and use navy and grey as accent colors.

• In some cases (softball and baseball), a red uniform with pinstripes is acceptable.

• Any exceptions to this policy must be approved in advance by the Athletic Director or the Communications Coordinator in the Advancement Office.

Wording• When listing the school name, you should refer to the

school as “Saint Agnes”. If only one word will fit, use “Aggies”.

• Do not use the initials SAS to refer to the school.

• Any exceptions to this policy must be approved in advance, by the Athletic Director or the Communications Coordinator in the Advancement Office.

Team Uniforms


Colors• Use the approved fonts in this document for

text in school publications, the website, and other internal and external communication pieces.

• A team uniform vendor can experiment with color combinations and sizing of the numbers and letters to make things as readable as possible.

• Work with your uniform vendor to create insignia that represents your team (golf clubs for golf, basketballs for basketball, etc.).

To reinforce the Saint Agnes School brand identity, the school has selected standard typefaces for use in all promotional and correspondence material. All typefaces are suitable for a variety of communication materials, such as letters, memos and marketing brochures.

Fonts, Logos, & Mascots

Primary Typefaces

Title ◄ Lato light

Sub-Title ◄ Lato bold

Main body copy sans serif ◄ Lato regularCompact copy sans serif ◄ Avenir Next Condensed

Main body copy serif ◄ Goudy Old Style Regular


Imagery is one of the most powerful ways to represent Saint Agnes School’s brand. Whether the main component of a design or a visual accent within the design, take care to ensure that the image incorporates the brand identity.

Images should convey a sense of leadership, camaraderie, victory, and a compelling student life. For publication purposes especially, images should strive to tell a story (using a setting and other items that promote Catholic life, academics, and/or athletics/extra-curriculars). When choosing photography, pay special attention to attire, diversity, co-ed balance, and any other issues to ensure that the school is portrayed positively.

Technically, an original photo file (i.e., an image that has not been cropped or resized) is preferred for quality. The best images have ‘background’ space around all edges, allowing for flexible usage purposes in numerous design contexts.

Photography should feature images of actual students and alumni. All families sign a release form for their child’s image to be legally used for promotional materials. In some cases, families have decided to ‘opt out’ and do not permit the school to use their child’s image for such purposes. Questions regarding releases can be made to the Communications Coordinator in the Advancement Office.

As part of the TADS application, when students [re]-enroll, parents opt to permit the school to use their child’s images for informational and promotional materials.

Photography


Please contact the Communications Coordinator ([email protected]) for a list of preferred apparel vendors. These vendors will have approved logos for use and a copy of this branding guide.

Apparel

Preferred Vendors

Before designing and producing any apparel for any club or organization, request written approval from the Communications Coordinator in the Advancement Office. Please note that spirit wear and athletic shirts will only be approved if they are white, red, navy or gray. Other colors may be approved for certain event and club shirts based on the purpose of the shirts. Each request will be handled on a case by case basis. No black shirts will be approved except on a very limited basis for adult spirit wear. Apparel that incorporates black into the style may be submitted for approval.

Approved Apparel Colors

REDPRIMARY

PMS1795

CMYK01001005

RGB2182533

HEXda1921

NAVYPRIMARY

PMS2955

CMYK10055055

RGB04878

HEX00304e

WHITEPRIMARY

PMSOPAQUE WHITE

CMYK0000

RGB255255255

HEXffffff

PMS colors (red and navy) will be most likely used with vendors to reference color accuracy


School Name• The official full name of the school is Saint

Agnes School. If more than one reference to the school is made, use Saint Agnes.

• “Saint Agnes” is the only correct abbreviation of the school’s name in written form (St. Agnes School or St. Agnes is not approved for written form.)

TaglineThere are two options when printing the school tagline:

1.Forming Catholic Hearts and Minds in Faith, Reason and Virtue

2. Forming Catholic Hearts and Minds

Institutional Information


The stationary design applies to all letterhead, envelopes, business cards, labels, note cards, note pads, etc. If you need a new design for envelopes or odd-sized letterhead, please contact the Communications Manager in the Advancement Office. Electronic letterhead is available for editing and printing on the school’s network.

Stationery

All single-sheet and first-sheet letterhead must follow the design indicated below. Exceptions to the standard format require approval from the Communications Manager in the Advancement Office.

Letterhead and Letter Style


brand style guide - saint agnes high school · 2018. 12. 6. · white). 3 saint agnes school logo...

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