BrandTrust is the leading management consultancy for effective brands.

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Foto unter Blau, MIT Transparenz

BrandTrust is the leading management consultancy

for effective brands.

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Foto unter Blau, MIT Transparenz

Leadership -  Brand Strategy -  Portfolio Management -  Business Model Generation -  Brand Steering -  Executive Coaching

Transformation -  Innovation -  Blue Ocean -  Digitalization -  Change Management

Positioning -  Employer Branding -  Customer Insights -  Internal Branding -  Scenario Planning

Performance -  Touchpoint Management -  Marketing Consulting -  Brand Tracking -  Engagement -  Product & Process Alignment

We support companies and institutions to increase

appreciation for their performances.

How we think about brands.

Brands are value drivers and lighthouses during the change

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We enable you to look at your brand in a different way and to uncover hidden business potential.

Leadership §  Brand Strategy §  Portfolio Management §  Business Model

Generation §  Brand Steering §  Mission/Vision

Development

Transformation §  Innovation §  Blue Ocean §  Scenario Planning §  Digitalization §  Change Management §  Cultural Change

Positioning §  No.-Positions §  Golden Circle §  Employer Branding §  Customer Insights §  Internal Branding

Performance §  Touchpoint

Management §  Marketing Consulting §  Brand Tracking §  Engagement §  Product/Process

Alignment §  Communication

Management

Education §  Strategy Seminars §  Leadership Programs §  Ambassador Trainings §  Inhouse Academy §  Digital Brand Program §  Touchpoint Trainings §  Brand Trust Future

Circle

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brands are communicative surfaces

brands are sales generators

brands are value drivers

The 3 evolutionary steps in brand consciousness

Who we are. BrandTrust Enabling brands to attract people

Alois Dorfner Senior Brand Consultant

Colin Fernando Senior Brand Consultant

Tanja Schug Brand Consultant Representant Switzerland

Nicole Eckle Event and Marketing

Nicole Rimser Brand Consultant

Benedikt Streb Brand Consultant

Martha Kift Brand Consultant

Jeannette Marcus Personal Assistant

Ingrid Langhammer-Mend Business Administration Manager

Eva Köttschau Brand Consultant

Philipp Spittel Personal Assistant Head of Back Office

Justin Mikoschek Personal Assistant

Erika Pfeiffer Accountant

Eva Stockhausen Assistant Marketing / Eventmanagement

Johanna Otto-Erley Brand Consultant

Cu

stom

er

Man

agem

ent &

M

arke

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g

Andrea Baust Personal Assistant

Susanna Wieseneder Executive Consultant

Susanne Jech Executive Consultant

Per

son

al

Ass

ista

nts

Stephanie Hofer Brand Consultant

Alexandra Fischbäck Head of Marketing / Customer Management

Michele Schmitt Brand Consultant

Mirja Frank Assistant Customer Management

Manuela Seybold Human Resources Manager

Acc

oun

tan

ts

Hu

man

R

esou

rces

Dr. Judith Meyer Brand Consultant

Bianca Lücker Brand Consultant

Stefanie Berning-Wieczorek Brand Consultant

Sebastian Schäfer Brand Consultant

Metka Hrovat Senior Brand Consultant Representant Adriatic

Bernhard Scholz Brand Consultant

Franziska Sanoner Brand Consultant

Klaus-Dieter Koch Managing Partner

Jürgen Gietl Managing Partner

Achim Feige Partner Representant Austria

Jasmin Rubner Managing Director

Christoph Engl Managing Director

Christoph Hack Executive Brand Consultant

Exe

cuti

ve

Con

sult

ants

BrandTrust is the leading management consultancy for effective brands.

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BrandTrust has clear borders!

NO ADVERTISING

NO DESIGN

NO MARKET RESEARCH

NO EVALUATION

NO AGENCY WORK

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We make brands manageable.

Our mission

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headquarters representatives

We focus on the economically strongest regions in Europe

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Pharmaceuticals, Healthcare & MedTech

Ecology & Organics

Financial & Professional Services

Fast Moving Consumer GoodsChemicals, Energy, Materials

Lifestyle & Luxury Retail, Mail Order & E-Commerce

Technology & Automotive Construction & Real EstatePublic Sector, Destination, Tourism & Logistics

Telecoms, IT, Media, Entertainment & Security

11 BranchenIndustries

BrandTrust Industry Competence Centers

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Pharmaceuticals, Healthcare & MedTech

Ecology & Organics

Financial & Professional Services

Fast Moving Consumer GoodsChemicals, Energy, Materials

Lifestyle & Luxury Retail, Mail Order & E-Commerce

Technology & Automotive Construction & Real EstatePublic Sector, Destination, Tourism & Logistics

Telecoms, IT, Media, Entertainment & Security

11 BranchenIndustries

BrandTrust Industry Competence Centers

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Our publications

The competence of a strong and attractive brand.

Fan Community

Peak Performances

Brand Positioning

Strategic Principles

Breeding Grounds

Brand Rules

Brand Core

Brand touchpoints

Brand Strategy

Brand Image

Communication

Brand Name

Marketing

Logo

Brand Style

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01. BRANDS ARE EXPRESSED WILL

02. A LITTLE BIT OF BRAND DOESN’T WORK

03. BRANDS DON’T FOLLOW, THEY LEAD

04. PEAK PERFORMANCES ARE THE FUNDAMENT OF EVERY BRAND

05. BRANDS PROVE RATHER THAN CLAIM

06. USUALNESS IS THE ENEMY OF EVERY BFRAND

07. BRANDS ARE ALWAYS DISTINCT

08. BRANDS USE WHATEVER EXISTS IN THE MINDS

09. STRONG BRANDS HAVE STRONG BORDERS

10. BRANDS DON’T GROW BY EXTENSION

11. AWARENESS DOESN’T MEAN ATTRACTIVENESS

12. BRANDS GROW FROM THE INSIDE OUT

The basic laws of brand management

In twelve months and with the help

of 20.000 customer- & buyer-interviews we determined the

resilience of 223 leading brands of 43 industries in three countries.

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Marketing management

§  Good image (reputation) §  Awareness, advertising efficiency §  Claim, slogan §  Good design §  Campaigns §  Communication

If marketing manager think of positioning they think of:

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Top management

§  Market position §  Quality- and value increase §  Maximization of profit §  Minimization of risks §  Resist pricing pressure §  Lower costs §  Brands are secondary theatre of war

If the top management thinks of positioning it thinks of:

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Top management Marketing management

Resilience indicators

How can both views be combined and be used to raise brand resilience?

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Reason-effect §  Perception preference à Increasing marketing efficiency §  Customers pay price markups à Possible increase in price §  Loyal customers à Enable growth §  Customers buy other products à Increasing per-capita-profit §  Customers recommend the brand à Enable growth and increase in price §  Increasing employee identification à Higher productivity

Effectice brand systems secure double-digit profit and double-digit growth for the company.

How do you notice that you manage a strong brand?

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Raises

profit Minimizes

risiks Increases

competitiveness

Stimulates

growth Reduces

costs Raises

resilience

Brands increase value for its shareholders and society.

Copyright Alle in dieser Dokumentation enthaltenen Strategien, Modelle, Konzepte und Schlussfolgerungen sind ausschließliches geistiges Eigentum (Ausnahme bei Quellenangaben) von BrandTrust – Brand Strategy Consultants – und urheberrechtlich geschützt. Sie werden dem Auftraggeber zu dessen ausschließlicher Nutzung zeitlich unbefristet überlassen. Alle hierin enthaltenen Informationen unterliegen der Geheimhaltung und sind nur für den Auftraggeber bestimmt. Der Auftraggeber ist nicht berechtigt diese Dokumentation zu verändern oder außerhalb seines Unternehmens zu veröffentlichen oder zu verbreiten. Diese Bestimmung kann ausschließlich mit schriftlicher Zustimmung von BrandTrust – Brand Strategy Consultants – abgeändert oder widerrufen werden. Mündliche Vereinbarungen besitzen keine Gültigkeit. All the strategies, models, concepts and conclusions incorporated into this documentation are the exclusive intellectual property (exceptions are source referenced) of BrandTrust – Brand Strategy Consultants and are protected under copyright. They have been turned over to the client exclusively for his own use for an unspecified period. All information included in them is to be kept confidential and is intended for the client’s eyes only. The client is not permitted to change this documentation, make it public outside his own company or disseminate it in any way. This rule may only be amended or revoked with the express written consent of BrandTrust – Brand Strategy Consultants. Verbal agreements shall not be deemed valid.

Pfannenschmiedsgasse 1 T +49 (911) 933 57 80 info@brand-trust.de 90402 Nürnberg n Germany F +49 (911) 396 066 www.brand-trust.de

Brand Trust GmbH – Brand Strategy Consultants