Brand your blog to increase traffic

Download Brand your blog to increase traffic

Post on 05-Nov-2014

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What is a Brand? Why is it so important to brand your blog? A lot of bloggers fail to implement this step and they are missing out big time on great traffic and recurring readers. If you have not branded your blog or would like to know more about it keep on reading. What exactly is a brand? There are 5 basic factors that form a brand: The Name Logo Brand colors Slogan or brand message Overall Look and Feel This may seem a lot of stuff to you but believe me, if you get this right you will become a very successful blogger. A great brand is always the result of the whole equation of all the factors added together. Branding your blog is to make yourself more trustworthy, cool, awesome than other blogs out there. So lets break the 5 factors down. Name The name of your blog is the first thing your readers will think about. One of the greatest bloggers out there is John Chow. Its an easy name to remember dont you think? When starting your own blog, the first thing to think of is the name. The name should be: Memorable Catchy Easy to type! If you have a 16 character name for your domain, people would be hesitant to type all 16 characters into the web browser. Instead think of a short name. Logo Again, logo is like the name, it should be easily remembered. Many people nowadays uses a cool font and just use their blog names. This is an easy to remember logo. But if you are looking for something else more catchy that grabs the attention, you can try getting a logo custom made for you at DesignCrowd. They have 100s of designers designing your logo and you can choose a winner with just a single cost. Remember, dont go all fancy with flowers and things, a logo is supposed to be easy to remember like a nickname (bob). Brand Colors Colours are also important, for example if you jump into a website that has green as its main colour, you will instantly think of environment and friendly. Think of what your blog is about and choose the right colors, as colors can affect your blog and how readers react to it. Slogan or Brand Message Typically you can place a slogan underneath your logo. Its purpose is to send out a message of what your brand is about. This message should be short and normally with a few words. For Alvinhy Blog, the slogan is Monetize Your Blog with Alvinhy or Living the Dream Lifestyle. You can always change or switch around slogans, but make sure you split test to see which one is better as it can affect readers as well. Overall Look and Feel The look and feel of your blog is the whole package. How does your blog operate and is it easy for readers to navigate? You should sit down for a moment and try navigating through your blog writing down the things you do not like. Even so you can ask a friend for their opinions. Or send me an email and I would be happy to give you some advice.

TRANSCRIPT

  • 1. alvinhy Brand Your Blog to Increase Traffic URL: http://www.alvinhy.com/brand-your-blog-to-increase-traffic/ PDF VERSION For more visit alvinhy.com URL: http://www.alvinhy.com/brand-your-blog-to-increase-traffic/
  • 2. alvinhy Brand Your Blog to Increase Traffic URL: http://www.alvinhy.com/brand-your-blog-to-increase-traffic/ What is a Brand? Why is it so important to brand your blog? A lot of bloggers fail to implement this step and they are missing out big time on great traffic and recurring readers. If you have not branded your blog or would like to know more about it keep on reading. What exactly is a brand? There are 5 basic factors that form a brand: The Name Logo Brand colors Slogan or brand message Overall Look and Feel This may seem a lot of stuff to you but believe me, if you get this right you will become a very successful blogger. A great brand is always the result of the whole equation of all the factors added together. Branding your blog is to make yourself more trustworthy, cool, awesome than other blogs out there. So lets break the 5 factors down. Name The name of your blog is the first thing your readers will think about. One of the greatest bloggers out there is John Chow. Its an easy name to remember dont you think? When starting your own blog, the first thing to think of is the name. The name should be: Memorable Catchy Easy to type! If you have a 16 character name for your domain, people would be hesitant to type all 16 characters into the web browser. Instead think of a short name. Logo Again, logo is like the name, it should be easily remembered. Many people nowadays uses a cool font and just use their blog names. This is an easy to remember logo. But if you are looking for something else more catchy that grabs the attention, you can try getting a logo custom made for you at DesignCrowd. They have 100s of designers designing your logo and you can choose a winner with just a single cost. Remember, dont go all fancy with flowers and things, a logo is supposed to be URL: http://www.alvinhy.com/brand-your-blog-to-increase-traffic/
  • 3. alvinhy easy to remember like a nickname (bob). Brand Colors Colours are also important, for example if you jump into a website that has green as its main colour, you will instantly think of environment and friendly. Think of what your blog is about and choose the right colors, as colors can affect your blog and how readers react to it. Slogan or Brand Message Typically you can place a slogan underneath your logo. Its purpose is to send out a message of what your brand is about. This message should be short and normally with a few words. For Alvinhy Blog, the slogan is Monetize Your Blog with Alvinhy or Living the Dream Lifestyle. You can always change or switch around slogans, but make sure you split test to see which one is better as it can affect readers as well. Overall Look and Feel The look and feel of your blog is the whole package. How does your blog operate and is it easy for readers to navigate? You should sit down for a moment and try navigating through your blog writing down the things you do not like. Even so you can ask a friend for their opinions. Or send me an email and I would be happy to give you some advice. Why brand your blog? Branding can do wonderful things to your blog. It is able to elevate your blog to the top, by this I mean the top of your readers list. It involves your readers to form a recognizable association with you. Should you brand a blog perfectly, you should be able to observe the positive results from it. Other than that, brand creates a familiarity, for example if customers seen your logo or heard about your name, they are more likely to trust your blog than other blogs. This is extremely important when you want visitors coming back to your blog. Even more, those who come back may be willing to pay more for your services or products just because your brand is trustworthy. So start with a good customizable theme for WordPress and work your way through it. URL: http://www.alvinhy.com/brand-your-blog-to-increase-traffic/
  • 4. alvinhy Here are some articles you might be interested in: Top 3 ways how to promote your blog 100 Kick-ass ways to increase blog traffic How to Live the Life making money online URL: http://www.alvinhy.com/brand-your-blog-to-increase-traffic/
  • 5. alvinhy Grab your free training course and eBook to get started making money online. Learn how I make passive income with just a blog and how you can do so too. Including an optional 21-step program with a 1-on-1 personal coaching guiding you to make your first $1,000, $3,000, and $5,000 commissions online. CLICK HERE > GET INSTANT ACCESS NOW! URL: http://www.alvinhy.com/brand-your-blog-to-increase-traffic/