brand your business on pinterest
Post on 17-Oct-2014
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Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?TRANSCRIPT
Brand Your Business on Pinterest
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"I was always collecting images on the web in folders on the desktop of my computer, but it wasn’t a very good system for remembering where things came from or who made them. We wanted to create a place where you can go to upload or collect things on the web and simply organize it the way you want to.”
Evan Sharp, Pinterest Co-Founder and Designer
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Pinterest is a virtual pinboard which allows users to organize and share beautiful and interesting content they find on the web.
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Pinterest’s goal is to connect everyone in the world through the 'things' they find interesting.
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Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever – comScore
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Pinterest has experienced exponential growth of over 4000%
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Pinterest received nearly 11 million total visits during the week ending December 17, 2011 according to Experian Hitwise
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60% of Pinterest members earned a college degreeOnly 25% of Pinterest users have earned a bachelors degree or higher
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Over 80% of pins are ‘repins’. ‘Other’ assumed to be via mobile
RepinPinmarkletOther
Pins By Method
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Well, it’s still invite only. So you need someone to hook you up….
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What does a user profile look like?
Your boards are of all the things that (P)interest you….
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Create a pinboard of your interest, categorize all your pins and startsharing
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Users can pin, re-pin, follow, like and create boards of interests.
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Showcase your products and most importantly, their prices
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And you can also browse for gifts too. Along with being able to filter by price….
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Find out who has pinned your website content. Insert your website URL after /source. You might be surprised….
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Brand Profiles
• Companies from all industries, publishing to food/drink, automotive to clothing and others can share cool and inspiring images of all kinds.• Pleasing graphics, goods, inspirational images or simply a wow effect could make a Pinteresting Brand for users worldwide.• Think great products, inspirations, corporate and social responsibility.
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Mashable
• Think of mashable! now remove the long articles• Shares gadgets, web humor, infographics, social media and much more
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Shopping Sites
• Shopping sites could easily integrate items to Pinterest and drive both traffic to their site and lead to purchase.• Take Etsy, an online handmade/vintage shopping site.• Brand profile already has over 40,000 followers.• Etsy shares purchasable items, gift ideas and inspirations.• Price tagged images are directly linked to purchase.
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General Electric
• GE develops technologies that lead to better life.• Company shares inspiring images, incredible machines, appliances manufactured and even corporate projects like #whatworks.
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Fashion Brands
• There are tremendous opportunities for Fashion brands with Pinterest• An industry made of colors, fabric, inspiration, celebrity and trends seems like a perfect fit
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University Profiles
Imagine what it’d be like for students if they had the chance to take a detailed look at college life before they applied without having to signup for a campus tour
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Take aways
• Great potential for retailers• Boost your brand image by sharing cool but relevant images• If you have a catalogue this is one opportunity to digitize it• Inspire people and generate a viral effect• Generate lead, find out what’s interesting for users• Never SPAM your followers• Share what’s interesting and drive traffic to your website• Pin, re-pin and like other users’ images that you find relevant• Brands that only share own content are uninteresting• Keep in mind, social network rules apply
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