brandbook - agency access · pitch a summation that epitomizes jenny risher photography. i’m...
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BRANDBOOK
Prepared by
This is a guide to the basic
elements that make up
Jenny Risher Photography.
Use it as a resource for
brand implementation.
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Insert hero image
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TABLE OFCONTENTS
Logo 3
Variations 4
Color 5
Print 6
Type 7
Supporting Type 8
Elevator Pitch 9
Emotional Brand 10
Hero Images 11
Jenny’s continual strive for perfection, fresh style, and natural sensibility has afforded her the opportunity to photograph for many illustrious clients. Her photographs have been published in The New York Times, Vanity Fair, Noise, Marie Claire, Curve, Parents, Redbook, Hour, and Mens Health magazines. Advertising clients include: DKNY, Juicy Couture, Kate Spade, Jack Spade, Hanes Corporation, Shiseido Cosmetics, Victoria’s Secret, Verizon, and Kenneth Cole Productions.
Jenny completed her first book, Heart Soul Detroit. A self produced venture, she interviewed and photographed 50 iconic Detroiters, including Iggy Pop, Smokey Robinson, Jack White, Dr. Jack Kevorkian, Lily Tomlin, Alice Cooper, Bill Ford Jr, Lee Iacocca, Eminem, and Tim Allen. www.heartsouldetroit.com
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LOGO
The logo is an important
element of the visual
identity. It is the visual
embodiment of the
brand that people
will instantly come to
recognise and associate
with Jenny Risher
Photography.
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VARIATIONS
A. VerticalStandard vertical logo
lockup.
B. Dark BackgroundFor visual prominence
and legibility, white
version of the logotype
is used.
C. Horizontal Standard horizontal
logo lockup.
D. Dark BackgroundFor visual prominence
and legibility, white
version of the logotype
is used.
A. B.
C. D.
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C80/M10/Y45/K0
R0/G166/B156
HEX#00a69c
Pantone 3272 C
C50/M40/Y40/K100
R0/G0/B0
HEX#000000
Pantone Black
80% 80%60% 60%40% 40%20% 20%
COLOR
Palette
This color palette
compliments Jenny’s
fresh style, and natural
sensibility.
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Stationery
To maintain a consistent
look across all
internal and external
communications, a
distinct stationery
system is established.
These examples to the
right correctly display
the Jenny Risher logo
on a variety of material.
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TYPE
Primary Type
Contemporay with
a new modern
personality.
AaBbCc123@#$Brown
Brown Thin
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
Brown Light
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
Brown Semibold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
Brown Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
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TYPE
Supporting Type
Didot is a classic
and fashionable
serif typeface that
represents the
characteristics of the
modern roman type
style.
AaBbCc123@#$Didot
Didot Regular
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
Didot Italic
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
Didot bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%
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ELEVATOR
PITCH
A summation that
epitomizes Jenny Risher
Photography.
I’m Jenny Risher, an award winning portrait, celebrity, fashion and advertising photographer for editorial and advertising clients. My vision is to inspire, innovate and
create iconic images.
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EMOTIONAL
BRAND
Seeks to prompt these
emotional responses
from those that view her
imagery.
relaxedfearless boldstriking amusing
upbeatplayful spirited
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HERO IMAGES
Larger than life studio
portraits ranging from
classic to contemporary
in style. Though the
subjects vary from
everyday people to
models to celebrities...
the images share the
common theme of
individuality. Through
theatrical lighting, bright
poppy colors and some
energetic direction,
Jenny always seems to
capture her subjects as
the charismatic beings
they are.
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