brandbook for logo "ora"
DESCRIPTION
A brandbook I put together for the logo I designed for the Osservatorio per la Rinascita dell'AquilaTRANSCRIPT
ORA Osservatorio per la
Rinascita dell’Aquila
Brand book
Maggio 2011
Lara GobbiGrafica 2A
Accademia delle Arti eNuove Tecnologie,
Roma
2Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Index
3. Logo Background Research4. Colour Version5. Positive & Negative Versions6. Modular Grid & Construction lines7. White Space8. Scaling/Readability9. Logo font10. Fonts to be used11. Background Applications12. Stationery: Folder, Letterhead,
Envelope & Business card13. Stationery: A4 Letterhead14. Stationery: A4 Headed Paper Front Page15. Stationery: A4 Headed Paper Second Page16. Stationery: Folder for A4 Paper17. Logo Applications: Clothing18. Logo Applications: Business Gadgets19. Logo Applications: Worker Equipment/Machinery
3Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Logo Background Research
Bridge, building, construction
Sun rise, new beginning Progress, moving forward
Unison, team workThe idea behind this logo is one of rebirth, reconstruction. One that enables the Aquila citizens to move forward once again. ORA is that. It means, moving forward and acting now (”ORA”).
Osservatorio per la Rinascita dell’Aquila stands for observatory for the rebirth of Aquila. Thus rebirth is a major aspect of this business
The keywords that worked for this project, were the words “sunrise” and “bridge”.
This logo attempts to encompass both terms whilst thoroughly illustrating ORA’s raison d'être.
4Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Final Logo
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Final version of the logo in its chosen colours.
5Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Pantone 3015100%
Pantone 2765100%
Colour Version
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Quadricromia:C: 100%M: 30%Y: 0%
K: 20%
Adattamento in RGB:R: 0
G: 110B: 171
Webcode:#006EAB
Quadricromia:C: 100%M: 97%Y: 0%
K: 45%
Adattamento in RGB:R: 10G: 28B: 92
Webcode:#0A1C5C
To ensure a colour coherence in all versions of the logo, the exact percentages and figures have been listed for all platforms.
6Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Positive and Negative Versions
The positive and negative version portray the functonality of this extremely geometric logo. In these versions the bridge and sunrise image are equally apparent, thus would work well on stationery that necessitate black and white elements.
7Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
a
17a
9a
41a
8a
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Constructions lines
Modular Grid
a
Modular Grid & Construction Lines
To enhance the sunrise shape in the logo by only using one colour, the shape of a circle was used simply to trace its outline.
The rectangular shapes that form the logo were halved (height = a) where the outline of the circle touched the rectangular elements, in order togive a visual rhythm, thus order, to the overall logo.
8Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
b
2b
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
White space
The white space area to be left around the logo, is equivalent to half the width of the logo.
The logo must have enough space to be visible amongst other logos.
9Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Base20 mm
Base18 mm
+40%
Base40 mm
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Scaling/Readability
The logo’s readability is possible even when reduced to a base of 20mm.However, if needed for platforms where the logo is needes at a smaller size, the full name “Osservatorio per La rinascita dell’Aquila” can be enlarged by a maximum of 40%.
E.g.
10Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Logo Font
Trade Gothic Bold Condensed No. 20
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
The chosen font is a Trade Gothic Bold Condensed No. 20, produced by Linotype.
This font was chosen for its narrow width, which compensates for the wide base of the pictogram.
Trade Gothic Bold Condensed No. 20
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
11Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
Fonts to be used
Trade Gothic Bold Condensed No. 18
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
Arial Narrow
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
Arial
Primary Font: Trade Gothic Condensed No. 20Used for all stationery layouts (letterhead paper, business cards, envelopes, etc).
Secondary Font: Arial NarrowUsed for text e.g. letter content.
Digital Font: ArialUsed for web content e.g emails.
12Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Background Applications
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
In order to maximise the brand’s visibility, it is advisable to use contrasting colour codes between the brand and the background on which it is placed.
For cases, where this is not possible, it is necessary to use the positive or negative versions of the logo.
13Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Stationery: Folder, Letterhead, Envelope & Business Card
The envelope and business card have been reduced by 70% in order for them to fit on one page and show the visual co-ordination of the layout.
The folder is 220 x 305 mmThe letterhead paper is A4 formatThe envelope is 230 x 110 mmThe business card is 85 x 55 mm
ORA - Osservatorio per la Rinascita dell’Aquila
Via Campo Nuova 24, Alenia Spazio, 67100 L'Aquila
Tel: +39 085 523538 - Fax: +39 085 523687
www.ora.it - [email protected]
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Fabrizio RossiProgettista Grafico ORAVia Campo Nuova 24Alenia Spazio67100 L'[email protected]
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Valerio PolidoriViale Pietro Romani 9367100, AquilaItalia
Fabrizio RossiProgettista Grafico ORA
Via Campo Nuova 24Alenia Spazio67100 L'Aquila
Tel: +39 085 523538Fax: +39 085 523687
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
14Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
ORA - Osservatorio per la Rinascita dell’AquilaVia Campo Nuova 24, Alenia Spazio, 67100 L'AquilaTel: +39 085 523538 - Fax: +39 085 523687www.ora.it - [email protected]
Stationery:A4 Letterhead
First sheet Second sheet
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
30 mm 20 mm
15Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Paper format: A4.Weight: 100 grams.Print: two pantone colours
Font: Arial Narrow, 10 pt, line-spacing 12 pt.In versions: regular, italic, bold, bold italic.Alternative: Arial, 9 pt, line-spacing 11 ptIn versions: regular, italic, bold, bold italic.
Margins:Top: 15 mmBottom: 25 mmRight: 20 mmLeft: 20 mm
15 mm
20 mm
50 mm
50 mm
27 mm
25 mm
20 mm
30 mm
Stationery: A4 LetterheadFront page
ORA - Osservatorio per la Rinascita dell’AquilaVia Campo Nuova 24, Alenia Spazio, 67100 L'AquilaTel: +39 085 523538 - Fax: +39 085 523687www.ora.it - [email protected]
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Roma, 3 Maggio 2011
Dott. Claudio EspositoVia del Governo Vecchio
00100, Roma
Oggetto: Ricostruire L’Aquila
Spett.le Dott. Esposito,
Tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulpuelit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placeratfacer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobor
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonuI tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. Lorem ipsum dolor sit amet, eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem tinreet dolore magna aliquam erat volutpat. Ut wisi tation ullamcor eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla elit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placeratfacer possim assum. Lorem ipsum dolor sit amet, conse. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobor facilis.
Cordialmente,
Gianludovico Spizuoco
16Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Logo reducedby 70%
15 mm
20 mm 20 mm
50 mm
Stationery: A4 LetterheadSecond page
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
25 mm35 mm
Tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulpuelit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placeratfacer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobor
I tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis. Lorem ipsum dolor sit amet, eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem tinreet dolore magna aliquam erat volutpat. Ut wisi tation ullamcor eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla elit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placeratfacer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobor facilis.
commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulpuelit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placeratfacer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobor
Tet dolore magna aliquam erat volutpat. Ut wisi tation ullamcor eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla elit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet dzzril delenit augue duis dolore te feugait nulla facilisi.Nam liber tempor cum soluta nobis eleifend optoming id quod mazim placeratfacer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore mmagna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobor facilis rud exerci tation ullamcorper suscipit loborI tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor ivel illum dolore eu feugiat nulla facilisis.
Paper format: A4.Weight: 100 grams.Print: two pantone colours
Font: Arial Narrow, 10 pt, line-spacing 12 pt.In versions: regular, italic, bold, bold italic.Alternative: Arial, 9 pt, line-spacing 11 ptIn versions: regular, italic, bold, bold italic.
Margins:Top: 15 mmBottom: 25 mmRight: 20 mmLeft: 20 mm
The logo has been reduced by 70% in order to extend the white space between text and logo.
17Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Fabrizio RossiProgettista Grafico ORA
Via Campo Nuova 24Alenia Spazio
67100 L'[email protected]
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Stationery: Envelope
Format: 230 x 110 mm (75% reduction in visual).
Sender Address Font: Arial Narrow, 12pt
Font: Trade Gothic Condensed No. 18, 9pt
Valerio PolidoriViale Pietro Romani 9367100, AquilaItalia
40 mm
10 mm
38 mm
10 mm
18Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Stationery: Business Cards
Fabrizio RossiProgettista Grafico ORA
Via Campo Nuova 24Alenia Spazio67100 L'Aquila
Tel: +39 085 523538Fax: +39 085 523687
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Format: 85 x 55 mm in real sizeFont: Trade Gothic Condense No. 18, 7pt
8 mm
14 mm
8 mm
14 mm
O R A
19Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Stationery:Folder for A4 paper
Folder 220 x 305 mm (reduced by 40% in visual),use to hold letters, printed e-mails, business card etc.
Business card slotOnly logo is visible when card is in the slot
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILAO R A
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
ORA OSSERVATORIO PER LA RINASCITA DELL’AQUILA
20Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Logo Applications: Clothing
Examples of logo applications are shown mostly with pantone coloured logos, however positive and negative versions could also have a powerful visual effect, thus are advisable.
21Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Logo Applications: Business GadgetsO R A
O R A
OSSERVATORIO PER LA
RINASCITA DELL’AQUILA
Fabrizio Rossi
Progettista Grafico ORA
Via Campo Nuova 24
Alenia Spazio
67100 L'Aquila
Tel: +39 085 523538
Fax: +39 085 523687
www.ora.it
The main concept is to promote, unity, happiness and a new beginning.For totems and meeting flags, it is advisable to use such images that portraya positive attitude and invey hope.
Please find examples of a:
Pen DriveBiro penBadge holdersTotem PosterMeeting Flag
22Lara Gobbi 2 A - ORA Brandbook - Maggio 2011 - Accademia delle Arti e Nuove Tecnologie
Logo Applications: Worker Equipment/Machinery
O R AOSSERVATORIO PER LA
RINASCITA DELL’AQUILA
O R AOSSERVATORIO PER LA RINASCITA DELL’AQUILA
Here are examples of workers and builders’ outfits to be usedwhen working on site. For safety and promotion reasons.
