brandbuildall the way to the top in 6 months

© 2009, brandbuild

in a global economic turmoil

that comes once in 80 years

extinct | survive | grow

source: McKinsey Quarterly

14%management

22%talent

54%innovation

8%capital

CEOs see innovation as the

main factor of growth

priorities > changed

Top3 Business

Improve business processes

Reduce enterprise costs

Attract & retain customers

…

source: Gartner EXP Survey 2009

Top3 Technology

Business Intelligence

CRM, SoA, SaaS

Virtualization, Cloud

…

webspace > enormous growth

1.2 trillion

1.7 billion

340 million

210 million

indexed web pages online

internet users online

social media users

blogs online

source: Miniwatts marketing

marketplace > marketspace

are the potential customers

they are getting information

the brand should investwhere ?

consumers > netizens

8 of 10 are online, starting the day with the Search

the most powerful brand tool

>80% of consumers come via

organic search

source: Google Analytics

marketshare > consistent growth

80% of the search engine market

source: hitslink, July 2009

83% choose the

top3 organic results

organic is x27 bigger than ads

83% 3%

source: EyeTools research

25% of the top results are

consumer generated content

listen. they own the brand

source: Forester 2006-2010

ads died in 2007

People block ads

People hate ads

Ads’re down 45%

Search’s up 76%

web-conscious ecosystem 2010

brand

|

message

|

community

|

customer

|

feedback

why brand is so hot?

BB

Few know it

Many talk about it

Everyone wants it

experience

value

emotion

function

we know how to get you

to the top & beyond

brandbuild builds

Research the market

|

Invent the brand promise

|

Build a perfect brand architecture

|

Implement, manage, measure and grow

brandbuild manages

Find the target

|

Win leads, customers

|

Retain repeated business

|

Grow market, minds and web share

|

Get highest sales, margins, authority, flexibility

brandbuild measures

Niche & Trends Research

|

Local, Global & Mobile Presence

|

SEO, Social media & top3 Positioning

|

CRM & Online Reputation Management

|

Web analytics, BI, Audits, Tuning & Improvement

brandbuild on-demand

insights-driven

brand strategy

|

cutting-edge

technology tools

|

daily updated

managed services

your brand magnified by the cloudsearch trends traffic customers niche social networks blogs relationships search engines SEO SaaS emotions AJAX SERP

love sharing music photos profiles podcasts wiki SOAP

googlism twitter facebook tagging

chats RSS networking bloggingmash-ups

brandbuild digital strategy

> Top5 in sales

> The top one

> Great Brand

> Relationships

> Who you are

Brochureware

One of a million

Generic company

Transactions

How you look

brandbuild cutting-edge tools

> Inbound branding

> Hot Search

> Social media

> Blogs & RSS

> CRM & leads warming

Outbound ads

Cold calls

Direct mail

Emails

Spam campaigns

brandbuild real-time success

Campaign monologue

Awareness

Push strategies

Bizplan drives the firm

Marketing owns the brand

> Brand dialogue

> Differentiation

> Pull strategies

> Brand drives the firm

> Customers own the brand

brandbuild sustainable advantage

Highest Profits, Influence & Growth

Credibility, Trust & Respect

Findability & Popularity

Identity & Relevance

Top

HighLand

Above the crowd

Brand Foundations

experience organic growth

“expansion due to increased sales,

gains in customer minds

and market share”

source: wikipedia

as our customers grow

top3 Google positioning RENE

case study

top1+2 on Google in 3 months

organic traffic increase RE/MAX

case study

120% growth

in 24h

traffic and sales increase PLAYBOX

case study

22.6% monthly growth

brandbuild boosts sales

Your brand is an investment

the most valuable asset

a long-term strategy

the road to the top

build a brand

and let it

grow

go brandbuild. grow organic.