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Books for Brands Adding value to your message

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Post on 25-Mar-2016

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A quick presentation about the opportunities for brands and organisations to tap into the power of books

TRANSCRIPT

Books for Brands

Adding value to your message

Why Books?

• Add depth to your message and identity

• Hard to throw away!

• We trust books

• Empower with knowledge

• Fantastic PR potential

• Nice little earners

The Book of Penguin

At the beginning of 2009 Penguin published their company history in a handy paperback book. It’s a wonderful keepsake for all employees and also a brilliantly branded calling card for many aspects of the business.

A few ideas…

• Write your company sales training book

• Create a gorgeous recipe book featuring your product

• Put essential health information into a format people won’t throw away

• Tell your story to your team and customers

• Drive customers to your website and grow your list through a free ebook

Why Me?

• Experienced eye for publishing content people are really interested in

• Putting it all together: access to writers, editorial, publishers and printers

• Always sensitive to your organisation or brand tone and identity

"Kate is great. Telling our story was a tricky thing to get right,

but she understood us and our brand so well that we were able

to focus on making our book as good as possible. She gave us

great advice and clear direction - we'll always be grateful."

Dan Germain, Head of Creative, innocent.

What can I do for you?

1. Create a pitch with you and present to the right publishers if your book has trade potential

2. Help you publish your own books, from concept through to printed or ebooks

3. Find the perfect writer, expert or celebrity for your book or indeed your brand

4. Tell your company/organisation story in a book format

For a specific costing or proposal then don’t hesitate to get in touch.

Kate Adams07967 [email protected]