Branded Customer

Servicea.k.a:

a blank paint wall that you can create a masterpiece

Image by http://dezignus.com

by john kakalis

In a progressively and multifaceted

marketplace, the customer expectations

are rising and the traditional concepts of

customer service differentiation are

challenged

Image by Banksy

To respond, retailers need to construct their focus to become

customer centric in both strategy and execution

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The function of the

shop

becomes more

decisive as a way

of delivering a

diversified,

highly satisfying

shopping

experience

The 4 key-words towards maximizing and developing the customer's experience

mechanism

convenientview

flexible

Build amechanism that creates

shopping experiences that

evolve with customer

expectations

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Shops must develop to an environment that is easy to shop and that provides customers with the necessary in order tomake a confident purchase

Retailers need to achieve a foundational level of customer information integration that includes eliminating customer data silos and integrating fragmented pieces of data gathered across all customer touchpoints and channels

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Retailers must meet customer needs across different segments, local markets, shopping occasions and product categories.

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The customer centric

shop: 4 strategic

essentials

Connect everyone

to the brand and

business strategy

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Become more customer-

orientated, not just business and process centric

Build commitment of staff and emotional

engagement with

customers

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Align attitudes, behaviors and

actions to change initiatives

introduced by the organization

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and please…

and please…remember

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thank you