verybody’s Health is a comprehensive wellness

center that promotes general health through a

variety of holistic practices such as chiropractic

care, massage therapy, and more. With six locations and

several affiliates already in and around the Cincinnati/

Dayton area, the Everybody’s Health brand has the

potential to grow far beyond their closest competitors.

Brand Book

Client: Everybody’s Health

Designer: Karen Buchanan

513 388-7995

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rand refers to the way in which a

business emotionally connects

with their customers. It begins

with the good will that is cultivated

through providing excellent customer

service, consistently and reliably. Your

brand is what you offer, overall, and what

makes you irreplaceable to those with

whom you have contact. It is often the

pivotal component upon which consumers

make their decision whether or not to

return. Brand identity, however, is

tangible. It is the part of your brand that

you can see and touch, that which

stimulates the senses and carries your

brand ideals through design. This book

will illustrate my design recommendations

with selected elements and finishes that

will build your brand identity and create a

deeper and more perceptible connection

with the communities you serve.

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RECEPTION

TREATMENT AREA 1

TREATMENT AREA 2

TREATMENT AREA 3

Everybody’s Health facility, Fairfield, OH

Note: View references contained throughout tare intended to be from the perspective of a viewer within the model.

The floor plan above was designed

to designate specific treatment areas

and improve flow as patients move

from one stage of care to the next.

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our brand is who you are. It is what designates your business

from your competition. Sometimes it can be hard for a

potential customer to differentiate one brand from another in a highly

competitive market. This is especially so when no two facilities are

structurally the same, as in the case of Everybody’s Health.

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onsistency is key. This is where brand identity helps you succeed over the competition.

From the moment they enter one of your locations, a client should have no doubt where

they are. From your colors to the font you use, every detail should be unique to your

brand. As well, the messaging that defines your brand’s promise should be consistent across the board.

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Orange combines the

energy of red and the

happiness of yellow. It

increases oxygen supply

to the brain, produces

an invigorating effect,

and stimulates mental

activity.

Green has great healing

power. It is the most

restful color for the human

eye, It symbolizes growth,

harmony, freshness, and

fertility. Green has strong

emotional correspondence

with safety.

Blue is considered

beneficial to the mind and

body. It slows human

metabolism, produces a

calming effect and is

strongly associated with

tranquility and calmness.

Light blue is associated with

health, healing, tranquility,

understanding, and softness

Color sells your story

ased on the Everybody’s Health logo, a warm, vibrant orange takes the lead. The

supporting cast has a cooler attitude as blue and green are introduced to create balance that

says, “Come in, we’re here to help you feel great!”.

http://psychology.about.com/od/sensationandperception/a/colorpsych.htm

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hoice in color for your business and

marketing materials matter. Research

has shown that color influences our

emotions in a variety of ways. But, perhaps,

most importantly, it's the first sensory touch point

for a customer or client. "The first point of inter-

action is shaped by the color, and color is the

most memorable sense,"

Source: http://www.color-wheel-pro.com/color-meaning.html

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aint with purpose. This bold circular graphic provides a cost effective way to

have fun with your brand identity. Paint can create focal points, designate

treatment areas and break up large empty wall space.

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ow cost, big impact.

MDF can be cut into a

circular shape and painted to

create this television wall unit as

an alternative to simply hanging

it on the wall or using precious

floor space with a traditional

floor stand.

10

urniture & Accessories

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our color story should be consistent throughout all channels. Colorful, modern art and

stock photography keep things looking lively and cohesive. Inexpensive, white cabinets,

green rolling computer tables and orange office chairs will all work together to hold your color story

together and continue to deliver your brand of health, wellness and exuberance, while keeping things

looking professional, clean and organized.

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onsider Apple, Pepsi or McDonalds, so

recognizable there is no need for the name.

In fact, there isn’t a need for any words at all. we already

know exactly who and what they are.

Source: http://psychology.about.com/od/sensationandperception/a/colorpsych.htm

“Brand recognition is indispensable on a local level—-

especially in small markets.”

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o need to re-invent the wheel; Everybody’s Health already has a great logo and that’s a great place to

start. But it’s only part of the overall package of branding opportunities. Let’s, now, consider the circle.

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he circle is the primary component of the Everybody’s Health Logo. The

following are illustrations of how materials that feature circles or are of circular

form have been used to carry out this layer of your brand identity. The circle can be seen

nine times at the entrance and in the lobby alone. That means that by the time a client has

checked in and is seated, you have reached their subconscious nine times prior to even being

treated.

Note the circular light fixtures and

logo upon entrance

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t’s all in the details. Laminate textured with a

metallic circle pattern and grey paint were chosen

to give an old reception desk a new face (above), while

a polka-dot print was chosen to cover the lobby seating

(below). Also note

the circular pattern

within the art print,

the small tables and

potted plants—-all

promoting the

Everybody’s Health

brand.

Not actual scale

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randing continues in both shape and

color with this unique light diffuser.

Elevation—Dr.’s treatment area

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omfort is a must. To address harsh fluorescent lighting, a simple, but

inexpensive, custom light diffuser was designed to be placed above the doctor’s

treatment area. Constructed of colored and textured Plexiglas, cut into three graduated

sized disks, the fixture will be suspended by heavy gauge wire from the ceiling grid above.

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little privacy

goes a long

way.

Providing a

small amount of privacy

will help clients relax

and get the most of their

Everybody’s Health visit.

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ustom partitions were designed to create areas of

privacy. The upper portion is frosted Plexiglas, and

meant to obscure the view, but not block the light.. The

bottom portion and frame employ the circular motif laminate and

paint that was applied to the reception desk. By using common

finishes in different ways, branding is fresh and consistent.

Elevation—custom partition

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hrough consistent branding and cohesive design elements, Everybody’s Health can increase

their visibility and brand recognition within the communities they serve. In time, if branding

is done consistently at each location, the public will soon come to recognize Everybody’s

Health, if only by shape, by color, or in brief

passing. These things will be subtle reminders

in their day to day lives of all the good things

an Everybody’s Health experience has to

offer. And that experience is always in a

clean, cheery environment that is consistent,

comfortable and familiar from one office to

another. Continue to provide your clients

with top notch care and attention and you

will successfully brand Everybody’s Health as

the one and only consistently reliable source

of Chiropractic care and other holistic, health

centered services in the Cincinnati/Dayton

area. You will be among the best;

those who surpassed the

competition by

recognizing the long

term value of investing

in a few simple concepts and turning them to gold.

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Pg. 5, 8, 11, 13, 15,

16, 17, 18. 19

Armstrong.com

Pg. 5, 15

HBE Textiles

Pg. 6, 8, 9

Benjamin Moore Paints

Pg. 8, 16, 17

Eplastics.com

Pg. 8, 10, 15

google.com

Pg. 5, 10,15, 16, 18

Art.com

Shutterstock.com

Pg. 5, 10, 15

Ikea.com

Pg. 10, 18

Homespashop.com

Pg. 10, 11, 17

Starproducts.com

Pg. 10, 18

1stdibs.com

Pg. 2, 4, 14, 20

Rejuvenation.com

Pg. 5, 10, 15

Overstock.com

Finish Materials and Products

Citrus Orange

BM2058-60

Dill Pickle

2147-40

Ocean Blue

2058-60

Revere Pewter

HC-172

Dote

699-22 Lively