branded environments - jacknife design · branded environments spring 2017 toronto, canada mondelez...
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B R A N D E D E N V I R O N M E N T S
SPRING 2017 TORONTO, CANADA
M O N D E L E Z
Mondelez Making Things Better(er)
MakersUnmade
of the
Jacknife is a diverse team of creative problem solvers, built to meet the challenges of modern business.
Championing the process of design thinking is how we create and renovate brands, develop innovative products or experiences, and ultimately effect posi-tive change. We’ve learned through experience that you simply cannot understand a brand, the people who buy into it, and the market in which it exists without adopting a truly holistic mindset. Our ability to come at a project from every angle, every perspec-tive… this is where we excel. Our best work is the product of collaborating with clients who share our passion for great design. We believe and our clients know, that our work delivers business results.
Design is not something we do for a living, it's something we live doing.
With a new office and a brand new location, Mondelez was seeking to create a work space that felt less corporate, more playful and engaging. Our task was to embody snack culture in a unique way that told a multi-tude of brand stories throughout the different levels of the new space.
We started by sifting through the Mondelez archives, and re-interpreting historical relics in a new and unexpected way. We crafted a narrative of historical and modern brand elements that ushered a sense of discovery throughout the office space: large-format wall treatments, one-of-a-kind installations, videos displays, furniture, floor treatments, signage and custom photography were all tasked with telling the Mondelez story through the decades. We created custom-made bean bags using brand packaging, incorporated old Mondelez tales into the visual narrative, and designed a sculpture to welcome visitors into the new space.
The office’s grand opening was an instant success—and its workers’ immediate reactions were enough to let us know we’ve done our job well.
Mondelez Head Office
Making Things Better(er)Mondelez
B R A N D E D E N V I R O N M E N T S
Making Things Better(er)Mondelez
Making Things Better(er)Mondelez
Making Things Better(er)Mondelez
Making Things Better(er)Mondelez
Making Things Better(er)Mondelez
Making Things Better(er)Mondelez
PRIMARY CONTACT
MARAWAN EL-ASFAHANI RGDPARTNER, CEO
DIRECT 416 646 9021
OFFICE LOCATION
401 RICHMOND STREET WEST
SUITE 430 TORONTO, ONTARIO
CANADA M5V 3A8
T 416 506 0202
WWW.JACKNIFEDESIGN.COM