Branded Products

Mobile phones

Nokia 7110 Commercial• https://www.youtube.com/watch?v=Vvy-vQ2i56Y

Jealousy Amongst Friends•Latest tech = being cool?•Being cool = making others jealous of you?•Material Possessions = wealth?•Wealth = Self-worth?

Being Noticed • “shout” the loudest, but make sure users do it more than you.

• People talk about your product, effectively advertising that you and or your product exists.

• Eg. PC vs Mac, Xbox vs Playstation with a little bit of Wii/Nintendo

Building Trust/Reliability with the user• People will gravitate towards brands/names that they

know.• If someone has a choice between Coke and some cola

brand they’ve never heard of, then they will likely go for the Coke over the unknown brand.• This particularly happens when prices are fairly

similar.

End

Resources• VINTAGE MOBILE PHONES,. Motorolla Dynatac Advert. Retrieved from http://

www.vintagemobilephones.com/MyImages/Advert.jpg

• Apple,. (2015). Iphone 6s Advert Image. Retrieved from http://www.iphoneincanada.ca/news/iphone-6s-preorder-guide/

• Ray, A. The History And Evolution Of Cell Phones. The Art Institutes' blog. Retrieved from https://www.artinstitutes.edu/Blog/the-history-and-evolution-of-cell-phones

• Stevens, S. The Effects of Brand Name on Quality Perception and Preference (p. 4). Retrieved from https://www.ucollege.edu/files/users/savannah/docs/Stevens%20Upper%20Division%20Research%20Writing.pdf