of Snapchatters who unlocked the Geofilter chose

to share it with friends

Snapchatters Reached Total Views

7M+ 56M+40%

• Partner with Snapchat and media agency Cream to create a Sponsored Geofilter, inviting Snapchatters to take Snaps with their mothers and send their selfies to friends.

• Promote the Geofilter in tandem with PANDORA Jewellery's broader #JustLikeMum social media campaign.

• Deploy the Sponsored Geofilter on Mothering Sunday.

Strategy

• Strengthen PANDORA Jewellery’s association with the UK’s Mothering Sunday holiday.

• Take part in the Mothering Sunday social media conversation.

• Invite Snapchatters to engage with PANDORA in a personal and authentic way.

Objective

PANDORA JewellerySponsored National Geofilter Campaign

S U C C E S S I N A S N A P

Source: Snapchat Internal Data