STRATEGIES & BRANDED COMMUNICATIONSPresented by

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360 Branding

Brand Research & Discovery

Consumer Marketing

Talent Acquisition

Internal Comm.

Social Media Marketing Strategy and Activation

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About BrandemixBrand Strategy & Activation• Research• Brand Architecture• Brand pillars/positioning

Creative Development• Planning, executing and monitoring specific initiatives

- digital, print, experiential

Brand Implementation and Campaign Management• Tactical on-demand ad creation and global placement• Web/Social Web• Analytics/Metrics

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Our Capabilities

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Our Team Leaders

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Some of our ClientsHealthcare

Retail

Financial

Education

Other

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Our Mantra

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One Brand

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Consumer

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Careers

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Intranet

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Onboarding

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Videos

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Tradeshow Booth

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Social Web Strategy & Activation

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Our Process

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Process TimelineDEFINE/ALIGN: WEEK 1• Meet with all project stakeholders to create review:

- Goals and objectives- Relevant information - Project budget and timeline

DESIGN: WEEK 2 – 4• Design/launch Research plan

- Executive Interviews- Qualitative/Quantitative research- Customer Research

• Conduct materials audit- Print- Online- Other

• Create Brand Architecture/Design Roll Out and Deliverables

REFINE: MONTH 3 – 4+• Launch/analyze research

- Plan/manage activation event- Review/recommend post-project deliverables

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Employer Value PropositionSuccess Criteria

ACHIEVABLE/ASPIRATIONAL• Would this provide an achievable stretch?

BRAND/BUSINESS ALIGNMENT• Does it align with the core values/business mission / client proposition? (will it reinforce

the qualities / competencies you want from Associates?)

CREDIBLE• Does it ring true? (in terms of the organization at its best

DISTINCTIVE• Is it distinctive? (in terms of being distinctively strong or differentiating)

ENGAGING/ENERGIZING• Is it compelling / emotive?

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Impact every Touchpoint

CREATIVE SAMPLES

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HR BrandingEXECUTIVES & MANAGERS

We are your strategic partner in achieving business results through people, helping you to attract, develop, reward, retain and advance the right people for the right purpose at the right time.

ALL EMPLOYEES

We help you achieve your goals for professional development, provide security for your family and your future, contribute to and get the most value out of your experience at the New York Life.

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Survey Says…

Recruitment

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Websites Enhanced

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Onboarding2 WEEKS PRIOR TO START

New Employees Welcome Package: Product/neighborhood discount coupons• E-cards to supervisor and to new hire• Supervisor---”Is everything ready for your new hire?”• New Employee---”Are you ready to start?”

1 WEEK AFTER START

Engagement E-cards• The “CFS Mission/Vision/Values” • The part each employee plays in the CFS Brand”• Link to important CFS information on career path and personal development

2 WEEKS AFTER START

Survey E-cards• Supervisor-- Satisfaction Survey • New employees-- Link to Online Survey Onboarding process

6 MONTHS AFTER START

Survey E-cards• Sent to new employees

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Online Employee Referral

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Microsites

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Digital Marketing

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Market Intelligence

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Research & Trends

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You know you have succeeded when you customers, employeesand business partners all sharea core belief in your brand.Thank you!

• Internal Communications• Interactive Communications• Investor Communications• Market Research• Media Planning & Placement• Mobile Marketing• Recruitment Advertising• SEO/SEM/PPC• Social Media Marketing• Training Materials• Website Development• Wellness Programs

• Advertising• App Development• Brand Development• Brand Activation• Benefit Communications• Change Management• Corporate Identity• Corporate Social Responsibility• Diversity• Employer Branding• E-Learning• Event Marketing & Support

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Never make predictions, especially about the future.

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Here’s Our Plan• Make the most of your message• Make the most of your money• Make the most of your media options

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Ideas and Implementation – FREE APPS

COLLEGES MARKET EASY, NO-FEE SELL TO APPLICANTSBy Jacques SteinbergPublished: January 25, 2010

Over the last few years, the tiny College of Saint Rose in Albany has seen applications increase at least 25 percent annually, minority admissions rise and its standing in the U.S. News and World Report rankings climb more than 20 rungs.

Last fall the college sent out 30,000 bright red “Exclusive Scholar Applications” to high school seniors that promised to waive the $40 application fee, invited them to skip the dreaded essay and assured a decision in three weeks.

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Enhancing Your WebsiteTHE ONLINE EXPECTATIONS OF PROSPECTIVE COLLEGE STUDENTS AND THEIR PARENTS

• 1 in 5 students will remove a school from consideration due to a bad web experience• Students and parents prefer to click on links related to academics and programs of study• 27% of students with Facebook accounts, visit the college’s page before the web site• 93% of students with an email address will provide it to the school for more information• 55% watch videos on college web sites• 14% of students with cell phones have browsed a college site on their mobile device• 86% use email and check it at least once per day• 82% of prospective students own a cell phone• 77% use the online calculators for tuition costs and scholarships• 53% instant message admissions reps• 44% complete online application form• 65% will schedule a visit through the web site• 40% of students will use the college’s interactive map, 30% of those students said it

would influence how they felt about the school• 68% of students never read a college blog, and only 9% of students use Twitter

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Developing a Blog/Video StrategyE-Expectations Class of 2007 Report: Engaging the “Social Networking” Generation

Ronné Patrick Turner, Dean of Admissions at Northeastern University, has received 6,000 hits on her blog since it launched in October.

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Engage Prospective Students with Current Student’s Help

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Personalized URL Marketingceline.ordioni.liu.edu

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Missed Opportunity

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Every Touchpoint is an Opportunity

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Tools for Students, Admin, Teachers and Alumni

Create a Referral Program: Turn them into brand ambassadors

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Provide Tools, Training and Technology

Audition Contestants

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Create Elitism: Think Apple Geniuses

Remember: Campus visit was a pivotal touchpoint