How effective is the combination of your main products and ancillary

tasks?Branding and Brand Image

By Tom Gudgeon

Logo

This is our logo which we have kept constant throughout all of our tasks.‘The Prodigy’ theirselves already had a logo but we created another one for copyright reasons.

Maintaining a brand image

Also throughout our products we have stayed with a ‘clown’ theme as this will carry a separate, more noticeable brand image.

Institution

• The type of media institution that might distribute our media product are music labels such as ‘cooking vinyl’ as they specialise in bands with similar genres and their music videos are also quite similar to ours. The music videos that they already have distributed have been a success and very popular with the age group as our target audience, so it is likely it will also be a hit and they could make a profit with it.

• www.cookingvinyl.com