branding by glen barry
TRANSCRIPT
GLEN BARRY
20YRS GLOBAL BRANDING EXPERIENCE
SYD/NY/LDN
EI8HT BitCoin App
Your Money(Digital Money for Everyone, Everywhere)
BTC0.28
Done
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HELLO
We connect Startups to engaged Investors.
#Pitch
CapitalPitch
We’re here to put adent in the universe.
Steve Jobs
#Belief
Invest in the future
CALL IN/OUT SPEAKER
USER EXPERIENCE
DIGITAL FIRST
TO CREATE A WORLD CLASS DIGITAL BUSINESS
PURPOSE
AT THE HEART OF THE DIGITAL FIRST STORY ISTHE NOTION THAT A BETTER EQUIPPED AND
CARED-FOR EMPLOYEE WILL BETTERSERVE OUR CUSTOMERS
DIGITALFIRST
WORK LIFE
EMPLOYEE CUSTOMER
WORK
LIFE
CONNECTED
CONNECTION EMPLOYEES PLACE PLAY COMMUNICATION TIME RECHARGE
DIGITALFIRST
TONE OF VOICE DOC
DESIGNASSETS/LOANS
LANGUAGEPLAYBOOK
EMAILFOOTER
PPTTEMPLATE
BRANDGUIDELINES
IT CVP+
EVP
TELL THE IT STORY CONSISTENTLYThe outcome is a toolkit of consitent assets that will work hard for the entire IT team.to Simplicity + Consistency
PRESENTERGUIDELINES
VISION
VALUES PURPOSE
The World’s Leading Mobile Debt Collection
Platform for SME’s
Making Life EasierInclusive of Everyone
Doing More
Helping SolveDebt in the World
for SME’s
debt2go.com.au
$=
Debt solved on the go
Debt2Go
Payment
Solved.
Debt Solved.Download Debt2Go App >
Dd2Go
Hello
Debt Solved.
BELONG™ BRAND GUIDELINES_V1 ©2013
TONE OF VOICE / BRAND LANGUAGE
COMMUNITY.
This is at the heart of what makes Belong different from every other broadband provider. It is the first chance that customers can participate with a brand in helping shape the offer and services. It is about nurturing neighbourhoods and helping it’s residents connect, online and in the real world. We should encourage sharing, the local businesses, the parks and schools. Our vision that Belong becomes owned by the neighbourhoods we operate in. In this sense, we need to be the champion for local activities.
SIMPLICITY.
This should be self-evident. Don’t complicate things. But do acknowledge that some people like detail; so always make sure there’s a path or link to further information. Simple also eludes to easy. This is not about dumbing down so be careful not to be condescending. Many of our customers are technically quite savvy.
EASY.
This is as much about experience as tone of voice. But like simplicity, we should always make things easy for customers to do and understand. Easy is also an attitude. We can be easygoing but never slack. Simple but never stupid. It’s Easy. Approachable but never corporate. Friendly but never intimate.
GOOD.
Good is more than product delivery or performance. It’s about being good people. Whenever we have the chance to help, we should. Good is about value. It’s not being cheap. We know for a fact if customers have a good experience then cost doesn’t become an issue. We should be a beacon of good in the community. Customers have the chance to post all the good stuff in their neighbourhood & so our brand should support that.
CVP / ESSENCEBELONG.
CVP
IT FEELS GOOD TO BELONG
Talks to the human truth of belonging
We make it easy to Belong
ESSENCE
THIS IS MY NETWORK
THIS IS MY NEIGHBOURHOOD
BE PART OF IT