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FECDS E-3 Engineering CAD & Drafting Standards

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Version 29

Original Issue: 19960419 © Copyright, Ford Motor Company. Latest Re-issue: 20160315

E–3–1 Printed copies are uncontrolled.

BRANDING, CODING AND PART MARKING 1 INTRODUCTION

1.1 Directive E-108: Global Automotive Parts Trademarks precedes this document. In the event Directive E-108 disagrees with the content of this standard, E-108 shall prevail. See the Ford Legal Access website (https://dept.sp.ford.com/sites/fordlegal) or the Ford Supplier Network (http://web.purinfo.ford.com) for the latest copy of this Directive.

As stated in Directive E-108:

"Automotive parts produced for the Company from tooling which is refurbished, modified, transferred or newly created for parts released on or after August 1, 2002, must comply with this Directive in accordance with established engineering change procedures. This requirement applies whether tooling for a part is owned by suppliers or by the Company. It also applies to parts made from new tooling added to increase capacity and to parts being sourced to a new supplier."

1.2 This standard describes Product Engineering drafting practices related to the application or exemption of Ford Motor Company Trademarks to production or service parts and assemblies. Questions regarding E-108 directive should be directed to [email protected].

1.3 Automotive parts used to produce or service Company vehicles, or accessories marketed for them, must have three permanent markings: an appropriate Company trademark, a manufacturing site GSDB Code, and a unique Ford engineering part number.

2 DEFINITIONS

2.1 A Trademark is the approved marking to identify original equipment parts and/or service and accessory items used in the manufacture of Company products or sold by Company marketing activities. This Trademark allows Ford to protect Intellectual Property and customer safety.

2.2 Highly Visible Branding (HVB) defines in the component’s Design Rules, the specific size, orientation and location for the company trademark on certain parts. HVB branded components are commonly affected in a crash (e.g. fascias, closures, fenders, lamps). HVB markings must be visible without removal of parts, and when looked for by the customer, and service personnel after final assembly.

2.3 A Primary Vehicle Trademark designates a specific brand like FORD or LINCOLN.

2.3.1 A Brand Sensitive Trademark is a customer visible, Ford or Lincoln trademark on released components that reinforce the customer’s overall perception of the brand.

2.3.1.1 Unique-Brand Sensitive parts are parts that are design-unique to a Ford Motor

Company brand that require markings of that brand only.

ENGINEERING CAD & DRAFTING STANDARDS


E–3–2 Printed copies are uncontrolled. E–3–2 Printed copies are uncontrolled.

2.3.1.2 Common-Brand Sensitive parts are parts that are design-common to multiple Ford Motor Company brands and require unique branding of an otherwise identical part.

2.3.1.3 Unique, Non-Brand Sensitive parts are parts that are design-unique to a Ford Motor Company brand that share a Ford trademark.

2.3.1.4 Common, Non-Brand Sensitive parts are parts that are design-common to multiple Ford Motor Company brands that use a shared Ford trademark.

2.4 A Ford Engineering Part Number is assigned by the appropriate Company engineering activity upon approval of a design or modification of a part for manufacturing. The complete Ford Engineering Part Number consists of the part number Prefix-Base-Suffix including the Change Level Indicator (CLI) and the W for color keyed parts where applicable. Refer to FAP03-145.

2.5 A Global Supplier Database (GSDB) Code is the five character, manufacturing site identifier. GSDB Codes can be found at the GSDB Homepage: http://www.purchasing.ford.com/purch_gsdb/html/gsdb.html. Supplier identification may include more detail where legislation allows or requires.

2.6 High-Level Aftermarket Specification (HLAS) part is released as a high quality alternative to the Original Equipment (OE) production part by the Customer Service Division (e.g. brake pads or batteries released for non-warranty and/or retail replacement parts). HLAS parts are not released by the Core or Program Engineering activities in support of the production build of the vehicle.

2.7 A Country of Origin is the country where the part was manufactured. Also see US Customs document Title 19 C.F.R. part 134.

2.8 A Material Code designates the material used for the part. See Standard E-4.

2.9 For the purposes of FECDS, Purchased In Assembly (PIA) refers to a sub-component that is permanently contained within a next level of assembly.

PIA parts are NOT:

Shipped to the vehicle assembly plant separately

Available through service separately or within a service kit

Available as an independently marketed part

Used for a re-manufacturing or re-machining process

2.9.1 Although a part may meet all of the PIA conditions listed above, Product Engineering may still elect to assign a Ford Engineering part number. See the FAA03-145-A Procedure for Production Part Identification Attachment link in FAP03-145.




2.10 Homologation Certification Markings are marking(s) that represent a government’s certification that a component has met or exceeded that government’s requirements for that part, and is acceptable for sale or use in that market, see Standard E-6.

2.11 Permanent Markings – Markings which are integral to the tooling and a permanent characteristic of automotive parts. 2.12 Temporary Markings – Any semi-permanent marking made by secondary operation,

such as labels, inking, pad printing, stamping, or etching. 3 REQUIREMENTS

3. 1 The Ford-in-Oval and the Ford-wordmark are the primary trademarks which apply to Ford and Lincoln vehicle lines, and are shown in Figure E-3.3.

3.2 Parts common with other manufacturers shall be branded with the FoMoCo-in-rectangle wordmark (preferred). When it is not feasible to include the rectangle, the word FoMoCo by itself is sufficient, but shall include an approved licensing agreement with the third parties involved. See Figure E-3.5. Any exceptions shall be in accordance with those stated in paragraph 3.13 of this standard.

3.3 Trademarks on production and service parts shall be integral to the primary part forming tool, legible and unaltered. Font changes, changes in ratio or segmenting are not permitted.

Recessed branding shall be used provided it does not compromise part or system durability or function

Raised (or embossed) branding shall only be used if recessed branding is not feasible

Any other method requires a branding exemption

3.4 Highly Visible Branding (HVB) parts require an appropriate brand-unique Trademark to be visible to the customer and service personnel after final assembly. Trademark shall be oriented so that it is customer visible without the need for the removal of any parts, and shall not adversely affect part aesthetics. Refer to respective commodity design standards for more detail. Any part needing deviation from HVB requirements shall have an approved Trademark Exemption Number. The branding exemption number shall be noted in the general notes area of the part drawing. See para. 3.13.1. Application guidelines can also be found at http://web.purinfo.ford.com.

3.5 Other Company trademarks are permissible providing they are registered, owned or licensed by the Company for use in connection with a vehicle (e.g., PowerStroke, F-150) or for certain retail or aftermarket parts (e.g., Motorcraft).




3.5.1 The appropriate Motorcraft trademark may be used to satisfy E-108 trademark

compliance requirements when the customer service division is releasing HLAS parts

intended for service-only parts (not for use in the production of vehicles).

3.6 Engineering is required to obtain written concurrence from Global Brand Protection prior to requesting any deletion or change in trademarks shown on released part drawings. Changes to delete or revise trademarks on released part drawings may be made only on authority of an approved change within the activity's release system. See Directive E-108 for the required documentation. The number of the branding exemption shall be noted in the general notes area of the part drawing. See Paragraph 3.13.3.

3.7 BRAND SENSITIVE PART MARKING

3.7.1 Unique-Brand Sensitive part:

Lincoln-unique parts: Lincoln Star or Lincoln wordmark or both

Ford-unique parts: Ford Oval (preferred), or FoMoCo

3.7.2 Common-Brand Sensitive part:

Brand sensitive common parts: With Program Team review and approval for added cost and complexity; 2 separate parts with Lincoln-unique branding and Ford-unique branding

When Lincoln has unique color component but made from the same tool as a common part, FoMoCo is acceptable if not visible when installed

3.7.3 Unique, Non-Brand Sensitive part:

Lincoln-unique parts: FoMoCo

Ford-unique parts: FoMoCo

3.7.4 Common, Non-Brand Sensitive part:

Common parts and parts that could become common, and are not Brand sensitive shall be branded FoMoCo

Existing and carryover components that become common, will not be revised until tooling update or tool change unless brand sensitive

Lincoln branded components can be used in a future Ford vehicle without revising the mark with Program Team approval

3.8 SPECIFYING

3.8.1 Parts released with a Ford engineering part number shall contain branding and coding unless the part meets the PIA criteria. See paragraph 2.9.




3.8.1.1 TRADEMARK: The CAD data of the part or assembly requiring a trademark shall have the 3D representation of the trademark integral to the CAD model, as shown in Figure E-3.1.1. If this is not practical, the trademark shall be indicated on the model by using support geometry, as shown in Figures E-3.1.2 and E-3.1.3. This data shall be visible (i.e. not hidden) on all drawing types. Where these types of CAD marking processes are not feasible, the trademark shall be located on the drawing using reference dimensions to its edge or center. See Figure 3.1.4

The approved trademarks are shown in Figure E-3.3 to Figure E-3.6 inclusive.

Figure E-3.1.1 Figure E-3.1.2 Modeled into the CAD model Represented as support geometry On 3D geometry surface

Figure E-3.1.3




Figure E-3.1.4

3.8.1.2 REMAINING CODING AND PART MARKINGS: Callouts, annotations, or physical 3D representations of the manufacturing site GSDB Code, part number, and other required identification, such as the material code (See FECDS E-4 for application requirements), shall be depicted on the 3D geometry or 2D drawing using the Parts Marking callout. The parts marking callout shall include the general location using reference dimensions, when applicable, along with the recessed depth or raised height. See Figure E- 3.1.5 for parts marking callout on all 3D models where support geometry is used. See Figure E-3.1.6 for parts marking callout on 2D drawing where support geometry is not used on the 3D model.

Figure E-3.1.5




Figure E-3.1.6

3.8.1.2.2 For parts that have multiple manufacturing site GSDB Codes, it is permissible to list all of the codes on the part providing the appropriate code is indicated for the site that manufactured the part. The methods below are some examples of how this can be accomplished:

3.8.1.3 Within Ford, North America and Rest of World (ROW) apply the GSDB code, whereas Europe and South America may use both a GSDB code and supplier trademark. Supplier identification may include more detail where legislation allows or requires. See para. 3.9.7 for the removal of supplier markings.

3.8.1.4 There are two methods to indicate Ford Motor Company trademarks on Product Engineering drawings shown in Figure E–3.2 using the Ford oval (preferred) or FoMoCo in rectangle as an example.

Figure E–3.2




3.8.2 In some cases, it may be desirable to specify the trademark size as a range. This may be done to ensure the trademark size remains acceptable after the effects of casting shrinkage or other effects.

3.8.3 The trademarks for CAD models are available within TeamCenter (TCe) as Items: "DATA-FORD OVAL-TRADEMARK ", "DATA-FOMOCO- TRADEMARK", "DATA-LINCOLN-TRADEMARK ", "DATA-MOTORCRAFT-TRADEMARK", and “DATA-FORD RACING-TRADEMARK” respectively.

3.8.3.1 A method to create parts marking features on 3D data exists in the C3PNG Global Core Methods at the following link: https://team.extsp.ford.com/sites/C3PNGMethods/C3PNGMethods.html?id=147145

3.9 APPLICATION

3.9.1 A Country of Origin marking consisting of the full name of the country designating the country of origin may be used at the direction of Company marketing activities, in addition to the trademark and physically marked on parts eligible for trade marking; however, the trademark and code shall not be directly combined. Where space on the part is limited, the order of precedence for identifying marks is:

1. Homologation Certification, see para. 3.14 and Standard E-6 (post-initial release for homologated parts only)

2. Trademark 3. Material Code (See Standard E-4) 4. Manufacturing site GSDB Code 5. Complete Engineering Part Number (See FAP03-145) 6. Patent Markings (See Directive E-108) 7. Other Markings such as Date or Shift

NOTE: It is a legal requirement that the country of origin shall be documented on service parts or the parts packaging imported to the United States and a number of other countries around the world. Reference US Customs document Title 19 C.F.R. part 134 for required markings on the part or its packaging.

3.9.2 A trademark should be shown on drawings of parts, which are serviced only as an assembly in a location that will represent the complete assembly.

3.9.3 In cases of common components differentiated only by trademark, the letter "W" may be incorporated in the suffix to designate the brand specific trademarks to be applied to the component. See FAP03-145 and Figure E-3.2.1.




Figure E-3.2.1

3.9.4 The use of laser etching, ink printing or other secondary operation marking methods which are not integral to the manufacturing process of the component part shall be avoided and only permitted with an approved E-108 Exemption. The number of the branding exemption shall be noted in the general notes area of the part drawing. See para. 3.13.1.

3.9.5 Some countries or economic areas permit or require the supplier trademark and/or name on the parts sold in their territories. Without a legal requirement, suppliers shall not place their trademark or trade name, part numbers, or similar identifying markings on parts unless permitted by written contract approved by Global Brand Protection. When dual trademarking is permitted, both the Company and supplier trademarks shall appear on a part. The following conditions must be met:

The Company trademark must be equally or more prominent than the supplier’s.

The Company trademark should be customer-visible, when possible, on the part during normal vehicle use.




The supplier trademark must not be customer-visible on the part during normal vehicle use.

The supplier will remove its trademark and other identifying markings from parts shipped for usage outside of jurisdictions in which the Company is prohibited under applicable law from requiring that the part not bear such markings. See Directive E-108 Section F, Dual Trademarks for full description. See para. 3.9.7 for the removal of supplier markings.

3.9.6 In addition to the required Ford branding, it is permissible to mark a part with a

supplier's patent number or with the words "PATENT PENDING" in conformance with applicable local laws, including patent marking statutes and in the product data as mastered. For specifying on drawing, see Standard E-1, para. 3.16.2.

3.9.6.1 Markings for a supplier-owned patent are at the sole decision and discretion of the

supplier. If applied, the markings shall be accurate and comply with all patent marking laws (e.g. patent mark on individual part, patent is current). For specifying patent markings on the drawing, see Standard E-1, para. 3.16.2.

3.9.6.2 Improper patent marking is a type of non-conforming Good under the Production

Purchasing Global Terms and Conditions (PPGTC) Section 14.06. http://web.purinfo.ford.com

3.9.7 SUPPLIER MARKING REMOVAL NOTE

3.9.7.1 For Production, Service and Accessory Parts: Supplier trademark and other supplier marks shall be removed, at no cost to Ford, from parts which are shipped for usage in areas outside of the jurisdiction permitting the dual trade marking. Where necessary, this requirement shall be noted on the product or service part drawing using the following Supplier Marking Removal note. (Fill in the blank with the Country of Origin or Country of manufacture when outside the permitting jurisdiction.)

SUPPLIER TRADEMARK AND MARKINGS SHALL BE REMOVED PRIOR TO SHIPPING TO/FROM_________

3.10 RESPONSIBILITY

3.10.1 The Product Engineering office having design responsibility for a part determines the location, size and most economical application of the trademark based on appearance, part configuration, operating environment, functional requirements, method of production, and the functional relationship to other parts. The product engineering office will also make provisions for adding the part number per FAP03-145.




3.10.2 Product Engineering shall direct the placement of HVB identified parts as defined in E2KS Design Rules 0109_MI-58 (Jan1, 2014) https://web.e2ks.ford.com/e2ks/e2ks_home.jsp. (Select a Community of Practice (CoP); Select K-PAC search by key word; Search “Highly Visible Branding.”)

3.10.3 Trademark sizes not defined in this standard should be requested from Ford Global

Technologies, LLC (FGTL).

3.11 DATE CODES AND SOURCE IDENTIFICATION MARKS

3.11.1 Date Codes are combinations of alphabetic and numeric characters which are applied to production and service parts to identify specific production (manufacture) dates.

3.11.2 Source Identification Codes are names, words, characters, symbols, letters or other peculiar marking such as paint or dye incorporated in or applied to production and service parts to identify specific procurements sources, including those markings relating to traceability requirements.

3.11.2.1 Traceability marking locations are to be dimensioned on drawings using reference

dimensions. For more information, see Traceability Specification PTS02-112ME. 3.11.3 Date codes shall be included, where feasible on all parts and/or assemblies identified

as control items. When necessary, the design responsible Product Engineering office will be required to include the application of date codes on those engineering drawings which have control items identified on them.

3.11.4 The manner and location in which the proposed source and/or date code is applied on the part shall be specified on the engineering drawing.

3.11.5 The identification marks shall be placed in such a way that they do not affect the appearance or function of the part, interfere with the trademark or other identifications, nor influence manufacturing operations.

3.11.6 The location of identification marks and date codes shall ensure that wherever possible they can be read when fitted on a vehicle.




3.11.7 Various date code methods are shown below.

3.11.7.1 Method 1: When date codes are required on Company manufactured or Vendor supplied parts, they shall be composed in the sequence: year, month and day with the addition of the alpha characters A, B or C to denote the first, second or third shift. The shift code may be omitted if not required.

3.11.7.1.1 This method is typically used on non–cast parts, where date codes can be punched, engraved or rolled, etc. See Figure E-3.2.2.

3.11.7.1.2 For Method 1, the drawing shall specify the location and the contents of the part’s date coding using a box modeled on the Master Data File or drawn on the drawing with a callout such as YYYYMMDD + SHIFT CODE HERE (Example: 19991202A means 1999 December 02 first shift).

Figure E-3.2.2




3.11.7.2 Method 2: This method (the clock face method) is typically used for cast parts, especially pressure die cast parts. See Figure E-3.2.3.

3.11.7.2.1 For date code identification (X) of method 2, see the Year Decade Code Report in Master Part Number Registry, https://web.mpnr.ford.com.

3.11.7.2.2 For Method 2, the drawing shall specify the location and the contents of the part’s date coding using a box modeled on the Master Data File or drawn on the drawing with a callout such as CLOCK FACE DATE CODE HERE.

Figure E-3.2.3

means February 1999 updated by drill spot every month

means February 1999 arrow is turned by screw driver every month.

Example 1 Example 2




NOTE: The table below shows the nine recommended sizes of the Ford Oval line trademark, see Figure E-3.3, and when specified on the drawing it shall be specified by its width. Other widths may be used provided the aspect ratio is maintained. The heights are shown only for reference. It is permissible to use English measurement equivalent trademarks where applicable. For reference, the width to height aspect ratio is 2.6:1.

DIM A (WIDTH) (DIM B)

6 (2.3)

10 (3.8)

15 (5.8)

20 (7.7)

25 (9.6)

40 (15.4)

60 (23.1)

110 (42.3)

150 (57.7)

Figure E-3.3




NOTE: The table below shows the nine recommended sizes of the FoMoCo line trademark, see Figure E-3.4, and when specified on the drawing it shall be specified by its width. Other widths may be used provided the aspect ratio is maintained. The heights are shown only for reference. It is permissible to use English measurement equivalent trademarks where applicable. For reference, the width to height aspect ratio is 2.8:1.


6 (2.1)

10 (3.6)

15 (5.4)

20 (7.1)

25 (8.9)

40 (14.3)

60 (21.4)

110 (39.3)

150 (53.6)

Figure E–3.4




NOTE: The table below shows the nine recommended sizes of the Motorcraft filled trademark, see Figure E-3.5, and when specified on the drawing it shall be specified by its width. Other widths may be used provided the aspect ratio is maintained. The heights are shown only for reference. It is permissible to use English measurement equivalent trademarks where applicable. For reference, the width to height aspect ratio is 6.9:1.


8 (1.2)

10 (1.4)

15 (2.2)

25 (3.6)

30 (4.3)

45 (6.5)

75 (10.9)

150 (21.7)

175 (25.4)

Figure E–3.5




Corporate Group Trademarks see Figure E-3.6:

Trademark Ratio (LENGTH to HEIGHT)

Lincoln 8.2:1

Ford Racing 2.6:1

NOTE: It is permissible to use English measurement equivalents where applicable.

Figure E-3.6




3.12 EXCEPTIONS TO DIRECTIVE E-108: Compliance with the E-108 Directive is required unless a part fully meets a defined exception or a Parts Trademark Exemption Request http://web.purinfo.ford.com has been submitted to and approved in advance by the respective brand's parts Global Brand Protection, or successor process approved by Ford Global Technologies, LLC (FGTL).

3.12.1 If the size or nature of the part does not permit application of all three required markings, then the Company trademark has priority, followed by the supplier code.

3.12.2 Non-safety related automotive industry-standard parts that are readily available in the marketplace "as-is" from competing sources and are not branded with any competing automobile manufacturer's trademark (e.g. light bulbs and tire valve stems):

Supplier marks are allowed

A Ford corporate trademark, Material Code, GSDB Code, and engineering part number are preferred

3.12.3 Black-Box (also see Standard E-4) parts are fully engineered and assembled by a supplier and are also used by multiple vehicle manufacturers without modification:

Supplier identifying markings are not preferred, and are allowed only when markings are not customer-visible when installed

A permanent, secondary marking method (e.g. laser marking, secure label with a Ford trademark, Material Code, GSDB Code, and engineering part number) must be visible on the part

3.12.4 Purchased In Assembly (PIA) sub-components do not require individual branding. PIA parts may be branded to fulfill the next assembly level’s branding requirements.

3.12.5 When a component or an assembly with a Ford Part Number meets the exception criteria listed in para. 3.12.1 – 3.12.4, one of the four applicable BRANDING EXCEPTION notes below shall be added to the general notes:

THIS PART MEETS DIRECTIVE E-108 BRANDING EXCEPTION CRITERIA FOR SIZE OR NATURE OF THE PART

THIS PART MEETS DIRECTIVE E-108 BRANDING EXCEPTION CRITERIA FOR A NON-SAFETY RELATED AUTOMOTIVE INDUSTRY STANDARD PART

THIS PART MEETS DIRECTIVE E-108 BRANDING EXCEPTION CRITERIA FOR A BLACK-BOX PART

THIS PART MEETS DIRECTIVE E-108 BRANDING EXCEPTION CRITERIA FOR A PURCHASED IN ASSEMBLY (PIA) PART




3.13 TRADEMARK EXEMPTION NOTE 3.13.1 Parts which are not marked in accordance with this standard must apply for an exemption in accordance with Directive E-108 and document this exemption in the general notes using the Trademark Exemption note below: THIS PART HAS RECEIVED A TRADEMARK EXEMPTION NUMBER: ________

3.14 HOMOLOGATION CERTIFICATION MARKING 3.14.1 Homologation certification marking shall be marked on the part and shall be specified on its drawing for every part requiring it, after each government certification testing has completed and the certification number for that part has been communicated to Ford Motor Company and the supplier that manufactures the part. This will always occur after initial release of the part, because certification testing is only performed on production intent parts. See Standard E-6 to determine applicability of homologation certification requirements. 3.14.2 Definition, height or depth, and size of the homologation certification makings are defined by the local government’s choice of certifying agency. As a result, multiple homologation certification markings may be required to be present on any part requiring the markings. See Standard E-6 to determine each market’s requirements. The drawing and CAD model shall reflect these marking requirements in their entirety, including any required symbology and the full certification number. 3.14.2.1 Consideration for how the homologation marking sizes and locations affect other required markings shall be determined prior to initial release of the drawing as a means to reduce the impact to the product, tooling and drawing. 3.14.2.1.1 A Branding Exemption is required for parts where homologation certification markings take precedence and therefore prevent trademarks or other markings from being marked. 3.14.2.2 When the size and or complexity of the part prohibit the homologation certification markings from being applied to the part, an Homologation exception must be granted from the certifying governmental authority. 4 SPECIFICATIONS (RESERVED)

5 ADDENDUM (RESERVED)

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