“…all of us need to understand the importance of branding. We are CEOs of our own

companies: Me Me IncInc. To be in business today, our most important job is to be head marketer for the brand called You.”

impress prospects?

land yourdreamclient oraccount?

But…

your diploma / training / credentials is not enough

too many people shareyour qualifications

and prospects are

overloadedWith vendors who

sell exactly or close to what you

sell?

To just survive, you must

stand out from the crowd.

but you can relax…

Today you’ll learn how to stand out

rise above your peers

and develop yourprofessional self

Personal Branding

•Why Brand?

•What is a Brand?

•Your Personal Brand

•The 5 “B”s and 5 “P”s of Brand Building

WRITE COCA-COLA ON THE CAN AND YOU CAN

CHARGE $1.25

Why?Water + Sugar + Fizz (put it into a can) = Costs less than

$.10

Take cheap fabric (the cheapest) make pants using a 100 year old

design = production cost $9

Why?

PUT THE NAME LEVI’S ON THESE ORDINARY PANTS : AND CHARGE $90 (no problem)

Take a human being and break him or her down to the smallest components – atoms. Take that stuff to the commodity market and try sell it –

you might get $2

Why?

INSTEAD REASSEMBLE THE PERSON – CALL HIM TIGER WOODS AND ASK FOR AN ANNUAL SALARY OF MORE THAN $80,000,000

What is What is a brand?a brand?

Wh

at

is a

BR

AN

D?

“A brand is more than a name or a logo – it is a

promise and a

contract with every customer with whom you

are dealing.”

- Richard Branson

…an

individual

as a brand

Personal Brand

• A consensus about who you are• Your reputation, public image, legend,

character• The collective opinion about you• It’s like a Rorschach test. Somebody

flashes you name. What leaps to mind?

David D’Alessandro

WE (you and me)

ARE ALL

BRANDS

What What doesdoes YOUR YOUR

BRAND BRAND project? project?

Perception is Reality!

•You are already being branded one way or another

•You can’t build a good personal brand if you can’t see yourself as others see you.

Is this how others see you?

The 3 most important words to

TAKE CONTROL of your Brand

Focus

Focus

Focus

"If you are going to be a brand, you've got to become

relentlessly focused on what you do that adds value,

that you're proud of, and most importantly, that you can

shamelessly take credit for."

- Tom Peters

                    

       

The 5 B’s

Great Great toolstools

... for ... for marketimarketi

ngng ATAT peoplepeople

What can you do What can you do to build YOUR to build YOUR

BRAND?BRAND?

The 5 P’s

PPurposurposee

Building Your BRAND?

Purpose: Your name means?

When someone hears your name, what do you want them to think:

Go-to person?

Really good at ________?

A “pain in the butt”?

Mr./Ms./ negative?

"Personal branding lets you control how other people perceive you... You're telling them

what you stand for…”

•(Peter Montoya, Personal Branding Press, 2002)

“If you stand for nothing,

you will fall for anything.”Ronnie Apteker – Founder Internet Solutions

PPropositionroposition Purpose

Building Your BRAND?

Proposition = Brand EssenceMatch the woman to the Brand Essence

a) I’ll show you how to creatively organize your life.

b) I’ll be your genuine, compassionate, spiritual guide.

c) I’ll help you see your outrageous and sensual side.

Your Proposition is

Your Core Competency.

You’ve Got to Know Yourself

to Grow Yourself

Proposition PurposeBuilding Your BRAND?

Packaginackagingg

How’s Your Package?

How is Your Brand Perceived?

What’s my brand?

How we are perceived:

Visual 55%

Voice38%

Verbal 7%

Purpose

PPeopleeople

Building Your BRAND?

Proposition

Packaging

Your network isYour network isyour net worth.your net worth.

Purpose

Packaging People

PPerseveranceerseverance

Building Your BRAND?

Proposition

“There is a very, very, very fine line between success and failure …. it is about being constantly hammered and coming back from the hard times and low moments.”

- Robbie Brozin – Nandos

“3Cs” of Perseverance: (1) Clarity (about who you are and who you are not)

(2) Consistency (in your message about who you are)(3) Constancy (continual visibility to your target

audience).

Purpose

Packaging People

Perseverance

Building Your BRAND?

Proposition

where you go from here is up to you…

right now,you are ablank slate

You are the storyteller of your own life, and you can create

your own legend or not.

Isabel Allende

You are a brand. You are in charge of your brand.

There is no single path to success. And there is no one right way to

create the brand called You. Except this …start

TODAY

Thanks…

Gerry Robert1-(800) 473-71341-647-966-8659private@gerryrobert.com