branding for millennials
DESCRIPTION
This brief overview explains what Brand Experience is and how to use it for engaging Millennials. This was originally presented on May 11, 2011 by CODO Design at the 2011 IRC Conference.TRANSCRIPT
![Page 1: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/1.jpg)
Branding for MillennialsIsaac Arthur & Cody Fague
Learn more! www.cododesign.com
Like us! www.facebook.com/cododesign
Tweet your feedback! @cododesign
![Page 2: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/2.jpg)
CODO is a Branding & Design firm dedicated to improving the community.
![Page 3: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/3.jpg)
![Page 4: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/4.jpg)
![Page 5: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/5.jpg)
What’s a Brand?
&
Who are Millennials?
![Page 6: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/6.jpg)
Brand?
Gut feeling about a product, place, organization or service.
![Page 7: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/7.jpg)
Brand?
Important business tool.
Shapes your reputation.
Positions your organization.
![Page 8: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/8.jpg)
Millennial?
Born between 1980 & 2000.
Don’t want to be sold to.
Value discovery & experience.
![Page 9: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/9.jpg)
Millennial?
Internet = educated consumers.
Socially conscious.
It’s all about Trust.
![Page 10: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/10.jpg)
![Page 11: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/11.jpg)
Engaging Millennials is about consistent conversation and overall Brand Experience.
![Page 12: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/12.jpg)
Your web presence must be well designed to reach Millennials.
![Page 13: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/13.jpg)
![Page 14: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/14.jpg)
![Page 15: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/15.jpg)
![Page 16: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/16.jpg)
![Page 17: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/17.jpg)
![Page 18: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/18.jpg)
![Page 19: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/19.jpg)
![Page 20: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/20.jpg)
![Page 21: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/21.jpg)
![Page 22: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/22.jpg)
![Page 23: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/23.jpg)
![Page 24: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/24.jpg)
![Page 25: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/25.jpg)
www.indyhumane.org
![Page 26: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/26.jpg)
![Page 27: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/27.jpg)
![Page 28: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/28.jpg)
![Page 29: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/29.jpg)
![Page 30: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/30.jpg)
![Page 31: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/31.jpg)
![Page 32: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/32.jpg)
![Page 33: Branding for Millennials](https://reader033.vdocuments.net/reader033/viewer/2022052823/5556cc00d8b42ad94d8b51f2/html5/thumbnails/33.jpg)
Thanks!
Learn more! www.cododesign.com
Like us! www.facebook.com/cododesign
Tweet your feedback! @cododesign