branding guidelines: top 10 tips for successfully branding your product, service or organization
DESCRIPTION
Presentation will cover a brief introduction to the origins of branding and the importance of branding in today’s market place followed by the top 10 branding tips to implement a successful marketing campaign. Join us and discover quick, easy to remember tips for gaining the competitive edge in today’s brand saturated world.TRANSCRIPT
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Top 10 Tips to Gain the Competitive Edge
JJ Lassberg | Schipul - The Web Marketing Company | www.schipul.com
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Young people view more g p p
than 40,000 ads ,per year on television
lalone…
http://pediatrics.aappublications.org/cgi/content/full/118/6/2563
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Our success is a direct result of knowing howOur success is a direct result of knowing how to market a brand and having the right people representing the brand. p gGreg Norman “The Great White Shark”
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Branding 101Branding 101Top 10 Tips#1 Take Away#1 Take Away
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Branding 101:A b d i th id tit f ifi d t A brand is the identity of a specific product, service, or business
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Brands Can Be:
• Name• Sign• Symbol• Color Combo
World's First Trademark?
• Slogan
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Top 10 Tips:
1. FocusT li2. Tagline
3. Consistency4 Q lit4. Quality5. Use It6 Share It6. Share It7. Talk the Talk8 Harness Fans8. Harness Fans9. Reputation10. Let Go A Little10. Let Go A Little
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What are you going to do for me? Focus on the #1 thing you provide
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“The best mostThe best most convenient d i hdrugstore with high profit per customer visit”
Good To Great: Why Some Companies Make The Leap...and Other's Don't
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Get One! Be Short, Be Clear, Tell Me What You Do
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Taste Great!Less Filling!Less Filling!
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Pick It & Stick With It 10 Years to build brand recognition
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Are You Top of the Line? No Cheese, No Fuzz, No Old
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Everywhere. Site, Facebook, YouTube, Twitter, Zazzle, Amazon Store,
Business Cards, Banners, Brochures, Shirts, Pens, Stickers, Cups…
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Press Kit: Make it easy for others to use… and they will
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What to put in it?
1. Logos 1.For Print2 For Web2.For Web
2. Hi-Res Photos (remember… Quality)(remember… Quality)
3. Need to Know NOW! Media Contact
4. Generous, Easy to Understand, Rules of UseUse.
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Train Your Employees F th #1 th thi it Focus on the #1, say the same thing, say it
over and over and over again
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“It’s My Pleasure”Pleasure
It’s not in the phraseology, it’s in the attitude. It truly is our pleasure to serve you.
~ Mike Schisler, Regional Management Consultant
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Let Your Fans Rave A k f T ll ‘ h t M k it Ask for raves. Tell ‘em where to rave. Make it
easy to rave.
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More Important than Pretty PicsA b d t ti b d f i d d dl A bad reputation can be deafening and deadly
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Don’t Make an A** of YourselfB F B Ki d B G t f l Be Fun, Be Kind, Be Grateful
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If you don’t get anything else… get this.
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Be ConsistentBe Consistent
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THE END.THE END.
http://www.slideshare.net/jjlassberg
JJLassberg.com
www.schipul.com/jjlassberg
Schipul - The Web Marketing Company
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Thanx a million for the pics!All photos used are Creative Commons Licensed and linked from Flickr Galleries available here:
1 http // flickr com/photos/jjlassberg/g1. http://www.flickr.com/photos/jjlassberg/galleries/72157624358073116/
2. http://www.flickr.com/photos/jjlassberg/galleries/72157624244696533/