branding & marketing your school with social media: cosn
DESCRIPTION
Innovative Project-based learning schools from the New Tech Network use social media to brand & market their schools.TRANSCRIPT
Branding and Marketing Your School With Social Media
Get Connected
We work with New Tech Network
Theresa Shafer – Online Community Manager – Follow me: @TheresaShafer
@NewTechNetwork – Blog: TheresaShafer.blogspot.comKrista Clark – Director of Communications – Follow me @KristaMClark
– Blog: The NewTech Exchange
Schools & Social Media
Community
• Communication• Branding &
Marketing• Inside look at
your school• Develop
Partners
Staff
• Professional Development
• Virtually attend conferences
• Connect with resources
Students
• Craft a Digital Footprint
• Connect with higher ed
• Connect with experts & resources
People are talking about you….
What are they saying?
What do you WANT them to say?
Top Two Ways Schools Communicate
WebsiteNewsletters
How The Rest of the World Communicates
Blogs
Facebook Cell Phones
• What is your message?• Who is your audience?
Purpose
• Website-add a blog• Already existing?
Which tools?
• What will you share?
Develop a Content Plan
Getting Started
• You and your staff?• Students?
Who?
• Educate your staff, students• Workshops for parents
Policies
• How will they know?• How did you grow?
Launch Promote Measure
Keep in MindYou can prescheduleDon’t “binge” tweet
PollsPhotos
Share articlesPhotos of Events
Read our Blog and othersConsider a school blog
Ideas
Have a School HashtagHost scheduled chats
Take your publications courses to social media
Keep Facebook Photo Albums for courses and
events
Carry your phone or iPad on walkthroughs
Tweet & FB
Pin for Parent EdCollege
PBLBullying
Cool Social Media Tools
Cool Tools
Tweetchat
Hootsuite
Topsy Twylah
Paper.li
Storify
Get ConnectedFollow us!
Like us!
Read us!
Pin us!
More Resources
[Click Picture to View Website]
• Seriously, Stop Blocking & Banning for Educators
• The Connected Educator: Leading & Learning in the Digital Age by Sheryl Nussbaum Beach
• CoSN's MAKING PROGRESS: Rethinking State and School District Policies Concerning Mobile Technologies and Social Media
• Communicating and Connecting With Social Media
• ISTE's NETS for Admin, Teachers & Students
Keep in Touch
We work with New Tech Network
Theresa Shafer – Online Community Manager – Follow me: @TheresaShafer
@NewTechNetwork – Blog: TheresaShafer.blogspot.com – Email: [email protected] Clark – Director of Communications – Follow me @KristaMClark
– Blog: The NewTech Exchange – Email: [email protected]
@DNTHS The InterruptersAlex Kotlowitz
Napa New Tech Video Critical Friends with Hollywood Director
#PBLChatYOU choose the topics
Students chat, tooEach Tues 8pm EST
Global Social Media Projects
Arab SpringKony12
The Dragonfly Effect
#MYParty12 #KIHChem#ApexNT#LLSVC
Twitter Wins
Driver’s Ed for Twitter
[