1. The Branding LandscapeCorporate Product/Service Grow the market or market shareCrystallize unifying brand identity dimensions acrossIncrease trial per capita consumption,multiple businessesrepurchase, adoptionDefine brand architectureBrand profitabilityPosition the brand with multiple stake holders Arrest brand declineBuild differentiation through people and service Service excellence New market entryAlignment of individual sub brands to larger business Create brand portfolio

2. Brand DNADIAGNOSE DESIGN DIRECTDevelop consumerDevelop product and Supporting theunderstanding ofconsumer service strategy brand during thetheir life-space andand crystallize long term initial phases ofcategoryservice and objectivesdevelopment12 3456DIFFERENTIATE DEVELOP DETECTCreate a desiredManage the creative Facilitate the brandsbrand identity andexecution on thesustainability throughmarketing mix brand strategy with regular brand auditsthe advertisingagency 3. Brand Genesis Benefits Personality & ValueBusinessInfrastructure DiscriminationConsumerPeople EssenceCompetitive Vision SegmentProcessscenario Name & logoMissionPropositionObjectives Marketing Initiatives 4. Brand Realisation 5. Travelled the pathDeveloped marketing strategy, advertising and communication to aid 3 residentialprojects being booked out on day of launch in the throes of the downturn in 2009Evolved customer and channel based market activation plans that grew an organicfoods business by 25% in 2010 3 of our clients are the top rated brands in the public domain in their industry categoriesBrand identity and strategy to migrate customer acquisition fromword of mouth to brand pull driven for a wealth management firmStrategy to turn around falling revenues of a business inthe educational space by identifying and fixing brandand organizational issues 6. A few journeys we are onManage a premium steel brand in the states of Tamil Nadu and Kerala, which hasbrought incremental annualized revenue of 150 crores to the businessDeveloping a rural marketing and communication strategy for a business in the ruralsolar lighting spaceMasterbrand architecture, service design and marketing strategy for a cinema businessthat is becoming multi-locational; with the objective of sustaining positioning of offeringa unique cinema going experienceBuilding the Employer Brand for 4 reputed global business enterprisesNurturing a start up brand that markets exquisite crafts from the Silk RouteAdapt product and service mix for a middle east based mts provider to the Indianmarket