Branding, Packaging Branding, Packaging and Labellingand Labelling

Unit 2 Test will be on Tuesday April 22

The Meaning of Colours:The Meaning of Colours:

Red: passion, danger, speed, heat, assertion, excitement, hunger, energy

Yellow: warmth, happiness, welcoming, optimism

Green: Freshness, environment, natural, cleanliness

Blue: Coolness, tranquility, calmness, stability, reservation, conservative image

Purple: Royalty, mysterious, status, elite Orange: friendly, youthful, social,

accessible, affordable, playful Silver: expensive, high quality White: purity, simplicity, cleanliness

After reading the article, let’s discuss the following topics:

What color should you wear for job interview?

What color should you wear if you are sales person in the Bestbuy?

What color should you wear if you are sales person in the GAP?

What color should you wear if you are presenting to this class in May?

Why do many soccer teams choose red as their uniforms? Which teams wear red?

Can you research any articles, which emphasize on the importance of using appropriate colours in business?

PACKAGING AND

PACKAGING AND

LABELLING LABELLING

ASSIGNMENT!

ASSIGNMENT!

Unit 2 Test will be Tuesday April 22.