branding professional services

Our focus:

Branding for Professional Services.

Miles Design // Branding for Professional Services

Who is Miles Design? We are an award-winning branding firm, specializing in rebranding and web design for professional services firms.


Industries Served: Architecture / Legal / Consulting / SaaS / Engineering / Accounting / Biotech


Sample Client List:Ratio Architects / Bose McKinney & Evans / BlueLock / ExactTarget / AIT Laboratories / Controllership Group / Archway Technology / Kevin Kennedy Associates / Perfinity / KITE / Bradford Systems / AIT Bioscience


Award-winning Design: SMPS Marketing Awards / AIGA Prime / AIGA Origination / LogoLounge / LogoLounge Master Series / Telly Awards /Graphic Design USA / Neenah Paper


Why Rebrand?Out-of-Date Look / Nothing Matches / New Partners / Moving / Name Change / Sales Team Complaining / Lack of Clarity / Need New Collateral / Big Event / Competition is Beating Us


Top Reasons to Rebrand:Differentiate your firm

Find more qualified prospects

Close more deals / Increase profits


What is Involved?Deepen language and positioning

Logo update

Define brand standards

Create new collateral and tools


What is the Process?Our process* is called Bold Brand™

Discovery Strategy Positioning Identity Delivery

Stakeholder Meeting

Client Interviews

Internal Surveys

Business Objectives

Audience

Competition

Deliverables

Our Market Category

Who We Are / Aren’t

What We Believe

How We’re Unique

Bold Brand Essence

Elevator Speech

Black & White Logo

Full Color Logo

Alternate Usage

Stationery Package

Standards Guide

Marketing Collateral

Print Production

Roll-out

Registering TM/SM

*Note: Basic packages DO NOT include all phases and process elements.


Pricing & PackagesFlat fee/fixed scope options:

Logo Update Package GOOD

INCLUDES FINAL DIGITAL FILES

DISCOVERY

Stakeholder Meeting

STRATEGY

Business Objectives

Audience

Competition

IDENTITY

Black & White Logo

Full Color Logo

Alternate Usage

1-Page Standards Guide

Bold Brand Package BETTER

INCLUDES LOGO UPDATES AND:

DISCOVERY

Deliverables Overview

POSITIONING

Our Market Category

Who We Are / Aren’t

What We Believe

How We’re Unique

Bold Brand Essence

IDENTITY

Standards Guide

Stationery Package

Bold Brand Advanced BEST

INCLUDES BOLD BRAND, PLUS

DISCOVERY

Client Interviews

Internal Surveys

POSITIONING

Elevator Speech

Sample Copy / Headlines

IDENTITY

Communications Protocols


Sample Work:


Thank you.Client references available upon request.

Josh Miles, Principal Miles Design LLC - [email protected] 317.915.8693 ext. 1 http://www.milesdesign.com

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