branding review. issue #1: nais national animal identification system animal science principles of...
TRANSCRIPT
Branding Review
Issue #1: NAISNational Animal Identification System
Animal SciencePrinciples of Industry
Issues in Animal Agriculture
NAIS
• National Animal Identification System• Current events led to NAIS in 2004– Cow originally from Canada with BSE (mad cow)
found in Washington– Other countries ban US beef imports
Why a National ID System?
1. Increase Consumer Confidence
- Food safety
2. Ensure Market Access- International
recognition- Increase exports- Avoid trade barriers
Why a National ID System?
3. Animal Health- Preventing further
spread
4. Bio Security- Agroterrorism- Epidemic/Pandemic
NAIS
• NAIS Purpose: Maintaining HEALTH of the livestock in the United States is the most urgent issue for the industry
• NAIS Goal: Identify animals and premises that had direct contact with an animal disease of concern (FAD) within 48 hours after detection.
NAIS
Essential Components• National Premises Identification System• Individual Animal Identification System• Essential information transfer
NAIS
Premise Identification• Premise: a location with an address, livestock
and/or livestock handling facilities– applicable to all livestock species– 7-character alphanumeric number– National Premises Number Allocator– Managed by states
NAIS
Which “Premises” need a Premise ID number?• Farms and Ranches• Livestock Shows• Livestock Markets• Feedlots• Processing Facilities• Veterinary Clinics• Collection Points
NAIS Today
• Not federally mandated, but still in progress• Operated state by state
NAIS: The Controversy
• Huge negative response to NAIS from many different organizations and individuals
NAIS: The Controversy
• Case again NAIS– Will add cost to small farmers/ranchers– Add government bureaucracy– Require additional labor, stress, equipment
NAIS: The Controversy
• Case again NAIS (continued)– Invasion of privacy– Will affect religious
groups• Example: Amish
– Favors large, “corporate” agribusinesses at the expense of local and organic producers
So What’s the Right Answer?
• No clear right or wrong here!• Your task:– Write a ‘letter to the editor’ of your local
periodical explaining why others should support OR not support NAIS
– Your letter should be 250-500 words in length
– Begin!