Branding + Software

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Post on 11-Aug-2014

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Many people think of branding as logos and colors. But, there's more to this branding thing than you may realize. *Every encounter a customer has with your product is a brand impression*. Understanding and applying brand will always make your product more successful. A companys brand and how that brand is applied is the differentiating factor in products. As developers, designers, and product managers, lets work together to make the most of it in our applications.

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<ul><li> Branding + Software Sitting in A Tree PAUL HART </li> <li> b Im unsure of how to integrate brand into software a Im unsure of what brand means for product development c Im afraid of what software development will do to my brand </li> <li> What brands are represented here tonight? </li> <li> Exercise: Write down a current product </li> <li> brandmarketing software my view </li> <li> What is brand?1 Why does it matter?2 3 4 Whats the problem? Software + Brand </li> <li> alinearestaurant.com </li> <li> Delightful! Provide Experience Us User Consumes Experience </li> <li> How do your customers feel? </li> <li> What is brand?1 </li> <li> an identifying mark made by a hot iron </li> <li> distinguishable identifiable unique personality </li> <li> Brand Promise Brand Identity Brand Attributes Brand Personality </li> <li> Everywhere I want it. </li> <li> Brand promise is like the North star </li> <li> Exercise: Whats your brand promise? </li> <li> Identity Brand Experience+ </li> <li> Brand Promise Brand Identity Brand Attributes Brand Personality + </li> <li> Experiences invoke emotion </li> <li> pablohart pablohart St. Joseph head in the sand </li> <li> What do you expect? </li> <li> We aim to be a place where guests and team members will always find more than they expect. TARGET STORES </li> <li> design for all great guest service more for your money &gt; &gt; &gt; = = = </li> <li> When &gt; Trust is established user experience user expectation </li> <li> Content Interaction Workflows Performance Accuracy Timing Images What does brand look like in software? Colors (lack of) Bugs </li> <li> Interaction affects the brand experience </li> <li> 15 Steps! </li> <li> Everything has a brand whether its intentional or not </li> <li> Brand is the experience. </li> <li> Why does it matter?2 </li> <li> Business Goals Consumer Desires Brand Identity Experience </li> <li> The brand provides context </li> <li> Good experiences make loyal customers </li> <li> Helps achieve business goals IMAGE FROM HTTP://PLACEIT.BREEZI.COM/ </li> <li> Brand is the experience. Brand empowers. </li> <li> Whats the problem?3 </li> <li> Development Cycle </li> <li> Brand Drift </li> <li> Frankenbrand When you get a dierent feeling from dierent communication channels. BRAND SPEAKER AND CONSULTANT Tamsen Webster IMAGE FROM HTTP://WWW.DOCTORMACRO.COM/ </li> <li> Brand is the experience. Brand empowers. Brand drifts. </li> <li> Exercise: Where does brand drift occur in your product? </li> <li> Software + Brand4 </li> <li> As product makers we are all shepherds &amp; facilitators of the brand </li> <li> User experiences change over time (shifting requirements) Brands need to adapt to new platforms and media Brands are more agile than ever before </li> <li> How we respond to change is key to preventing brand drift. </li> <li> Brand Alignment </li> <li> AFTER observe reactions promise delivered? DURING what informs? ensure integrity BEFORE brand promise lenses Evaluate Features </li> <li> Evaluate Features capability usability aesthetics </li> <li> capability usability aesthetics </li> <li> Exercise: Identify 1 feature for each lens </li> <li> Case Study </li> <li> Kidtelligent is a personality-based system for parents and kids to help them better understand how to succeed in life. </li> <li> Define Personas </li> <li> Mission Help parents, teachers and educators unlock the power of personality to help a child thrive. </li> <li> Kidtelligent </li> <li> Research w/real users </li> <li> Inspiration </li> <li> Mood boards </li> <li> 6 min. Timer Goals Sketches Sketching </li> <li> Eli Lydia IM A KIDTELLIGENT COMPOSER kidtelligent.com IM A KIDTELLIGENT INVENTOR kidtelligent.com Kidtelligent Empower your child. 123 Main Street Suite 200 Grand Rapids, MI 49506 Kidtelligent Kidtelligent Empower your child. Roger Jansen 616-555-1212 roger@kidtelligent.com kidtelligent.com KidtelligentEmpower your child. KidtelligentEmpower your child. KidtelligentEmpower your child. Headline Museo Sans Special use copyMuseo Sans Lorem ipsum dolor sit amet, consecte- tur adipiscing elit. Nulla semper vulpu- tate diam, eget ullamcorper orci porta vitae. Aenean tortor ante, fermentum fermentum sollicitudin vel, scelerisque sed metus. Donec sed enim ligula, nec laoreet dui. Aliquam erat volutpat. Web body copyHelvetica Neue Lorem ipsum dolor sit amet, consecte- tur adipiscing elit. Nulla semper vulpu- tate diam, eget ullamcorper orci porta vitae. Aenean tortor ante, fermentum fermentum sollicitudin vel, scelerisque sed metus. Donec sed enim ligula, nec laoreet dui. Aliquam erat volutpat. Increase Your Kidtelligence. Help your kid thrive by unlocking the power of their personality. Our specially designed assessment shows you how and increases your kidtelligence. Visit kidtelligent.com Kidtelligent Empower your child. Increase Your Kidtelligence. kidtelligent.com ATOMIC OBJECT KIDTELLIGENT CONCEPT A AUGUST 5, 2010 PAGE 1/4 Ad Concept 1 </li> <li> Ad Concept 2 </li> <li> Web Concepts </li> <li> Final Design </li> <li> Trusted Proven Current Approachable Helpful Intelligent </li> <li> Key Activity </li> <li> Usability Testing </li> <li> Properly prioritize the user experience for specific key activities. </li> <li> Brand is the experience. Brand empowers. Brand drifts. Brand adapts. </li> <li> Fall in love with the brand Define the context Talk to real people Sweat the (right) details Keep your eye on the North star </li> <li> Before the build agree on the proper lens for features &amp; learn from users PRODUCT OWNERS: Find a balance between features that extend capability and aesthetics DESIGNERS: Don't de-prioritize brand stories just because they are not feature. Brand *is* a critical feature DEVELOPERS: </li> <li> Software + Branding Sitting in A Tree PAUL HART </li> </ul>