branding system and communication guide · 2018-08-19 · each hierarchy includes a legend that...
TRANSCRIPT
Branding System and Communication Guide
Table of ContentsAbout This Guide Page1
Brand Infographics1–RRCAcademicOrganizationalHierarchy Page2
2–RRCNon-AcademicOrganizationalHierarchy Page3
3–RRCNon-BaseOrganizationalHierarchy Page4
4–VisualApplicationofRRCTierHierarchies Page5
5–RRCMarketingMedia/DistributionFrequency Page6
6–RRCWebPresenceMedia/DistributionFrequency Page7
About This GuideThisguideisdesignedtoprovideinternalCollegestakeholderswithahigh-levelviewandunderstandingofthebrandingsystemandhowit’sappliedatalllevelsoftheorganization,aswellashowaudience-focusedCollegecommunicationsareintegratedintothehierarchysystem.
Infographics1,2and3provideanoverviewoftheCollegehierarchy.Thisisanend-userbrandhierarchywhichmayormaynotreflectinternalreportingconstructs.EachhierarchyincludesalegendthatdescribestherelevantbrandingtoolsandcommunicationsavailablebyTier.Notethattheprogramslistedarebutasampleofthoseavailable.
Infographic4givesexamplesofvisualapplicationsbasedontheCollegehierarchies.
Finally,Infographics5and6providethemostcommonformsofcommunicationusedbytheCollege,includingtheirmediaandfrequencydistribution,layeredwithhowourtargetaudienceshavetoldustheyprefertoreceiveinformationfromtheCollege.
InfographicsarecurrentasofMay2017.
RRC ACADEMIC ORGANIZATIONAL HIERARCHYRRC ACADEMIC ORGANIZATIONAL HIERARCHY
Business
-3D Computer Graphics
-Creative Communications
-Digital Media Design
-Graphic Design
-Graphic Design - Advanced
-Professional Photography
-Residential Decorating
-Technical Communication
*
Indigenous Education
-Aboriginal Language Specialist
-Aboriginal Self-Government Administration
-Aboriginal Program for College Enrichment and Transition
-Community Development / Community Economic Development
-Computer Applications for Business
-Introduction to Trades
*
-Administrative Assistant
-Applied Accounting
-Business Administration
-Business Administration Integrated
-Commerce Industry Sales and Marketing
-General Insurance
-Health Information Management
-International Business
-Introduction to Business
-Legal Administrative Assistant
-Technology Management
*
Creative Arts
R
N
R
N
R
Computer and Information Systems Technology
-Applied Accounting
-Intro to Business Information Technology
-Business Information Technology
-Business Technology Management
-Electronic and Network Technology
-Network Technology (CCNA)
-Network Technology (CCNP) Diploma or Certificate
*
R
R
R
R
R
R
R
R
R
W
N
N
N
N
N
R
Community Services
-Academic and Career Essential Skills
-American Sign Language - English Interpretation
-Child and Youth Care
-Deaf Studies
-Disability and Community Support
-Early Childhood Education
-Early Childhood Education Workplace
-Library and Information Technology
-Therapeutic Recreation Facilitator for Older Adults
*
N
N
N
N
W
W
Health Sciences
-Advanced Care Paramedic
-Animal Health Technology
-Applied Biology
-Applied Chemistry
-Bridging Program for Internationally Educated Nurses
-Dental Assisting
-Diagnostic Cardiac Sonography
-Health Care Aide
-Health Unit Clerk
-MRI Imaging and Spectroscopy
-Medical Device Reprocessing Technician
-Medical Laboratory Sciences
-Medical Radiologic Technology
-Nursing
-Nursing – LPN to BN
-Occupational Health & Safety
-Paramedicine - Primary Care Paramedic
-Pharmaceutical Manufacturing
-QA/QC in the Pharmaceutical Industry
-Science Laboratory Technology
-Ultrasound - Diagnostic Medical Sonography
*
Hospitality
-Culinary Arts
-Hospitality and Tourism Management
-Professional Baking and Patisserie
*
P
P
P
N
N
N
N
N
N
N
N
N
N
N
W
W
Engineering and CAD Technology
-Applied Environmental Studies
-Civil Engineering Technology Majors:
•Architectual/Engineering Technology
•Building Design Technology
•Environmental Design Technology
•Geomatics Technology
•Municipal Engineering Technology
•Structural Engineering Technology
-Construction Management
-Electrical Engineering Majors
•Electrical Engineering Technology
•Electronic Engineering Technology
•Instrumentation Technology
•Intro to Electrical Engineering
-Geographic Information System Technology
-Manufacturing CAD
-Mechanical Engineering Technology
*
N
R
N
N
N
N
N
N
N
R
R
Skilled Trades
-Cabinetry and Woodworking Technology Certificate or Diploma
-Carpentry
-Electrical
-Greenspace Horticulture
-Manufacturing Technician
-Plumbing
-Plumbing Cross Connection
-Power Engineering - 5th Class
-Power Engineering Technology
-Precision Metal Machining
-Refrigeration and Air Contitioning Technician
-Welding
*
N
N
N
N
N
N
N
N
N
N
Transportation Tech
-Aerospace Manufacturing
-Aircraft Maintenance Engineer
-Automotive Technician - Certificate
-Automotive Technician - Diploma
-Collision Refinishing
-Collision Repair and Refinishing
-Heavy Duty Equipment Mechanic
-Introduction to Aircraft Maintenance Engineer
-Non-destructive Testing
-Outdoor Power Equipment Technician
-Railway Conductor
*
Education
-Business/Technology Teacher Education
-Business/Technology Teacher Education - Accelerated
-Business/Technology Teacher Education - After Degree
-Educational Assistant
-Industrial Arts/Technology Teacher Education
-Industrial Arts/Technology Teacher Education - Accelerated
-Industrial Arts/Technology Teacher Education - After Degree
-Technical Vocational Teacher Education
-Certificate in Adult Education
*
N
N
W
N W
N W
N
N W
N
S
S
N
N
N
N
N
S
N
R
R
R
N
/hospitality /teachered/healthsciences/engineering/business
/creativearts
/informationsystems
/skilledtrades
/communityservices
/indigenouseducation
/transportation
/academicprep
SCHOOL OFTRANSPORTATIONAEROSPACE ANDMANUFACTURING
SCHOOL OF BUSINESS ANDAPPLIED ARTS
SCHOOL OFCONSTRUCTION ANDENGINEERING TECH
SCHOOL OFHEALTH SCIENCE AND COMMUNITY SERVICES
SCHOOL OFINDIGENOUSEDUCATION
SCHOOL OFHOSPITALITY ANDCULINARY ARTS
TEACHING EXCELLENCE, INNOVATION AND RESEARCH
(TEIR)
HIERARCHY
TIER 2 areas (Schools) qualify for an assigned Tier 2 School or Specialty Area subset identifier
TIER 3 areas (i.e., Interest Areas and Academic Centres) qualify for the following marketing/web tools and materials: * An assigned Tier 3 Interest Area or Academic Centre RRC logo subset identifier* A dedicated microsite/subsite with subscription blog feature * A College-produced promotional video* An area-specific URL, or unique domain, directing traffic to the microsite/subsite* An official social media presence (i.e., promoted by the College and subject to brand standards)
TIER 4 areas (such as Programs and Specialty Courses) qualify for the following marketing/web tools and materials:* An assigned Tier 4 Program RRC logo subset identifier* A College-produced Program Brochure or Rack Card* An assigned colour scheme * A dedicated node on the TIER 3 microsite/subsite to which they belong* An RRC program-specific URL directing traffic to the microsite node (if applicable) OR to the program page on RRC Program Catalogue* An unofficial social media presence (i.e., set-up support provided by the College, but no RRC logo permitted and no formal promotion provided by the College)
* NOTE: Academic tier groupings do not qualify for an official sub-brand logo / identity icon – this is reserved for long-term academic initiatives and specialized facilities.
N W
N
N
N
SCHOOLS ANDSPECIALTY AREAS AREAS OF INTEREST
Adult Learning Centre
Apprenticeship
Language Training Centre
/ltc
LOCATION OFFERED
N
R
P
S
W
M
Notre Dame
Roblin Centre
Paterson GlobalFoods
Stevenson
University of Winnipeg
University of Manitoba
SOCIAL MEDIA ICON GUIDE
YouTube
M N
N
R
R
N
N
N
FT Fast-Track Full-time Program
FT
FT
FTN FT
N FT
N FT
FT
N FT
N FT
N FT
N FT
-ACCESS Aircraft Maintenance and Manufacturing
-ACCESS Business Administration Integrated
-ACCESS Civil Engineering Technology
-ACCESS Nursing
-Intro to Business
* Also includes Grade 11 and 12 courses and upgrading
*
N
N
N
N
*Note: Not all programs are included above. Please see rrc.ca/catalogue for a complete list.
/academicprep
SCHOOL OF CONTINUING EDUCATION
SECOND TIER
THIRD TIER
-Fourth Tier
-Fourth Tier
news.rrc.ca /redcarpet www.rrc.ca(General Public) (General Student)
Academic Preparationand Upgrading
MAY 2017
RRC NON-ACADEMIC ORGANIZATIONAL HIERARCHYFOR MARKETING AND WEB
RRC NON-ACADEMIC ORGANIZATIONAL HIERARCHYFOR MARKETING AND WEB
Library ServicesAcademic Success Centre
Tutoring
-Notre Dame Campus Library
-Exchange District Library
Learning Technologies
Recreation
-Intramurals
Wellness
Sustainability
President’s Office
Environmental Healthand Safety
Information TechnologySolutions
eTV
Human Resource Services
-LGBTT* Initiative
Safety and Security
Advising
TEACHER RESOURCES AND SUPPORTS
HEALTH AND
SUSTAINABILITYATHLETICS SUPPORTS
Rebels Sports
-Basketball
-Soccer
-Volleyball
Accessibility Supports
Development
College and Public Relations
Alumni Relations
Marketing and Web Presence
Institutional Research
Counselling
/goingplaces
/marketing
/numbers
-People Plan
Health Services
media.rrc.ca
/development
ABOUT
/president
/its
/hr
/safety
Governance
/governance
Strategy and Planning
/strategyplanning
Staff Learning andDevelopment
/stafflearning
Parking
/parkingTIER 2: not applicable
TIER 3 areas qualify for the following marketing/web tools and materials:* An assigned Tier 3 RRC logo subset identifier (for the Division/Department/Centre/Grouping) or, in rare circumstances where the area or grouping transitions to being an initiative or specialized facility, a brand compliant wordmark * A dedicated microsite/subsite with subscription blog feature* An area-specific URL, or unique domain, directing traffic to the microsite/subsite* An official social media presence (i.e., promoted by the College and subject to brand standards)
TIER 4 areas qualify for the following marketing/web tools and materials:* An assigned Tier 4 program RRC logo subset identifier* A dedicated node on the TIER 3 microsite/subsite to which they belong* A subject-specific URL directing traffic to the microsite/subsite node * An unofficial social media presence (i.e., set-up support provided by the College, but no RRC logo permitted and no formal promotion provided by the College)
HIERARCHY
/rebels
/library
/etv
/wellness
/redgreen
Diversity and Intercultural Services
/tltc
Student Recruitment
MAY 2017
SECOND TIER
THIRD TIER
-Fourth Tier
-Fourth Tier
news.rrc.ca /redcarpet www.rrc.ca(General Public) (General Student)
SOCIAL MEDIA ICON GUIDE
YouTube
/wiseguys
-JobCentral
Student EmploymentServices
-HAWK Camp
Indigenous StudentSupports
Instructor Resources
air.rrc.ca
/ehss
/health
/asc
/accessibility
/counselling
/diversity
/student
/ses
/indigenoussupport
/advising
Student News
/redcarpet
/rebels
Assessment Services
/assessment
RRC NON-BASE ORGANIZATIONAL HIERARCHYRRC NON-BASE ORGANIZATIONAL HIERARCHY
/steinbach/campusstore
International Education (English)
GLOBALSERVICES CAMPUSES
Steinbach Campus
Portage Campus
Interlake Campus
Winkler Campus
Campus Store
Print Shoppe
Food Services
-Voyageur Dining Room
-Buffalo Cafeteria
-Otto’s Cafe
-Catering
Facility Rentals
Campus Living
Jane’s
Culinary Exchange
Peguis – Fisher River Campus
/coned
-Fast-track Full-time Programs
-Part-time Programs
Stevenson Aviation and Aerospace
MAY 2017
/portage
/interlake
/interlake
/winkler
/stevenson
/corporatesolutions
Parking
/printshoppe
/parking
Language Training Centre
/ltc
Exchange DistrictCampus
/edc
Notre Dame Campus
/ndc
/coned
TIER 2 areas qualify for an assigned Tier 2 campus/department/centre RRC logo subset identifier.
TIER 3 areas qualify for the following marketing/web tools and materials:* An assigned Tier 3 RRC logo subset identifier (for the Area/Service/Campus/Centre/etc.) or, in rare circumstances where the area or grouping transitions to being an initiative or specialized facility, a brand compliant wordmark * A dedicated microsite/subsite with subscription blog feature* An area-specific URL, or unique domain, directing traffic to the microsite/subsite* An official social media presence (i.e., promoted by the College and subject to brand standards)
TIER 4 areas qualify for the following marketing/web tools and materials:* An assigned Tier 4 level RRC logo subset identifier* A dedicated node on the TIER 3 microsite/subsite to which they belong* A subject-specific URL directing traffic to the microsite/subsite node * An unofficial social media presence (i.e., set-up support provided by the College, but no RRC logo permitted and no formal promotion provided by the College)
HIERARCHY
/international
janesrestaurant.ca
/facilityrentals
/campusliving
CONTINUING AND DISTANCE EDUCATION
Technology Access Centre
APPLIEDRESEARCH
Centre for Applied Research in Sustainable Infrastructure
Centre for Aerospace Technology and Training
PATERSONGLOBALFOODS
INSTITUTE
/ar
Science of Early Child Development
Distance Education
Corporate Solutions
Research Partnershipsand Innovation
/tac
School of ContinuingEducation
/foodservices
/culex
BETAC
/betac
SOCIAL MEDIA ICON GUIDE
YouTube
SECONDARY GROUPINGS PRIMARY GROUPINGS
SECOND TIER
THIRD TIER
-Fourth Tier
-Fourth Tier
/redblog /redcarpet www.rrc.ca(General Public) (General Student)
/coned
VISUAL APPLICATION OF RRC TIER HIERARCHIES
TIER 2 EXAMPLES
TIER 3 EXAMPLES TIER 4 EXAMPLES
I N S T I T U T E
Portage Campus
A DECADE OF
2004-2014
Language Training CentreBringing English Communication to Life!
Programs for permanent residents and refugees are funded by Citizenship and Immigration Canada
STUDY ENGLISH at RRC’s LANGUAGE TRAINING CENTRE - One of Canada’s premier language training facilities in Canada, located in the heart of Winnipeg
- Intensive English language and academic preparation programs
- Assessment-based placement so you can begin at the right level; advance to a higher level each time you demonstrate the necessary skills in reading, writing, listening and speaking
- Qualified and experienced EAL instructors make sure that when you graduate you are ready to communicate correctly, effectively and appropriately for work, education and everyday life
- Diverse student population – over 1,200 learners from around the world
- Support from on-site career and academic advisors
- Meet industry experts and experience socio-cultural communication in the Canadian workplace
Air Conditioning and Refrigeration Technology
To apply for this program or if you require more information, including complete program details, please visit rrc.ca/cre
STUDENT SERVICE CENTRESNotre Dame CampusD101-2055 Notre Dame Ave., Winnipeg, MB R3H 0J9
Exchange District CampusP104-160 Princess St., Winnipeg, MB R3B 1K9
[email protected] | 204.632.2327 or 1.800.903.7707
The College reserves the right to modify or cancel any course, program, process or procedure without notice or prejudice. The information in this brochure is accurate as of November 2016. Fees may change without notice. Creative Arts
DIPLOMA PROGRAM
CreativeCommunications
WHO SHOULD ENROL?If you are looking for a career in communications and have strong writing, creative and technical skills, Creative Communications is a great place to start. You will learn the skills necessary to fi nd work in your fi eld of choice.
EMPLOYMENT POTENTIALCreative Communications has an excellent reputation in the community, and graduates have had proven success fi nding work in their chosen fi elds.
PROGRAM/STUDENT FEESProgram/Student Fees .................... $4,395Year 2 .................................................... $4,395Books and Supplies* ........................$4,300Year 2 .....................................................$1,800International Student Fees ............$14,020Year 2 ....................................................$14,020
*Includes estimate of $2,000 for laptop purchase and $500 for a DSLR Camera.
Estimates only; subject to change.Financial assistance information and online application available at manitobastudentaid.ca
OTHER INFORMATIONThis brochure contains select details about this program. For additional information and the latest updates, please visit rrc.ca/cre
rrc.ca/crerrc.ca/cre
Program/Student FeesYear 1Program/Student Fees: $4395Books and Supplies: $4300 (Includes estimate of $2000 for laptop purchase and $500 for a DSLR Camera.)Program/Student Fees (International): $14020
Year 2Program/Student Fees: $4395Books and Supplies: $1800Program/Student Fees (International): $14020
To apply for this program or if you require more information, including complete program details, please visit rrc.ca/grh
STUDENT SERVICE CENTRESNotre Dame CampusD101-2055 Notre Dame Ave., Winnipeg, MB R3H 0J9
Exchange District CampusP104-160 Princess St., Winnipeg, MB R3B 1K9
[email protected] | 204.632.2327 or 1.800.903.7707
The College reserves the right to modify or cancel any course, program, process or procedure without notice or prejudice. The information in this brochure is accurate as of November 2016. Fees may change without notice. Skilled Trades
DIPLOMA PROGRAM
GreenspaceHorticulture
WHO SHOULD ENROL?A greenspace employee should have an enquiring mind, an appreciation of the environment, and the ability to analyze problems. A good foundation in biological science, math and basic computer applications such as Microsoft Offi ce are a defi nite asset.
Previous greenspace experience is an asset, but not necessary.
PROGRAM/STUDENT FEESProgram/Student Fees* ................... $5,105Year 2* ...................................................$5,045Year 3 ..................................................... $2,030Books and Supplies** .......................$2,700Year 2 ........................................................ $800Year 3 ........................................................ $200International Student Fees .............$15,515Year 2 ....................................................$10,250Year 3 ..................................................... $5,495
*Program fees include a co-op term at $1,049**Includes an estimate of $900 for purchase of a laptop.
Estimates only; subject to change.Financial assistance information and online application available at manitobastudentaid.ca
OTHER INFORMATIONThis brochure contains select details about this program. For additional information and the latest updates, please visit rrc.ca/grh
rrc.ca/grhrrc.ca/grh
TIER 1 EXAMPLES
STUDENT
PROSPECTS
STAFF &
FACULTY
DONORS &
FUNDERS
ALUMNI
INDUSTRY &
EMPLOYERS
PUBLIC
PARENTS
GOVERNMENT
RRC MARKETING MEDIA / DISTRIBUTION FREQUENCYRRC MARKETING MEDIA / DISTRIBUTION FREQUENCY
CURRENT
STUDENTS
COUNSELLORS
& TEACHERS
A
C
St
D
E
G
P
PS
S
Pu
Continuing EdProgram Guide
InternationalProgram Guide
Indigenous EdProgram Guide
Full-timeProgram Guide
CommunityReport
Staff Guide toStudent Services
StudentHandbook
Viewbook Regional Program Guides
Term StartCommunication
Con-Ed CourseSchedules
President’sMessage
AlumniE-Newsletter
Continuing EdE-Newsletter
Course StartEmail
Posters ProgramBrochures
AdvertisingMediaRelease
Student ServicesE-Blast
YEARLYYEARLYTWICE
YEARLYTWICE
YEARLYTERMTERM MONTHLYMONTHLY AS REQUIREDAS REQUIRED
StaffNewsletter
DAILYDAILY
Academic Annual Report
GS&E Report
TAR
GE
TE
D F
OC
US
TARGETED FOCUS
STUDENT
PROSPECTS
STAFF &
FACULTY
DONORS &
FUNDERS
ALUMNI
INDUSTRY &
EMPLOYERS
PUBLIC
PARENTS
GOVERNMENT
RRC WEB PRESENCE MEDIA / DISTRIBUTION FREQUENCYRRC WEB PRESENCE MEDIA / DISTRIBUTION FREQUENCY
CURRENT
STUDENTS
COUNSELLORS
& TEACHERS
A
C
St
D
E
G
P
PS
S
Pu
Facebook Instagram Blogs Hub
PUBLICPUBLIC
LinkedIn YouTubeTwitter
NON-PUBLIC
NON-PUBLIC
HYBRIDHYBRID
TARGETED FOCUS
ConnectRecruiter AirOnlineAdvertising
TAR
GE
TE
D F
OC
US