Branding through Chance the Rapper

Branding?

• A product that has a set of values associated making the product easily recognizable.

• This will be done through the symbol/logo of the artist, and advertising campaigns for album releases.

• To have good branding means there needs to be consistency in the theme.

• It is important for artist to have a brand image as it helps distinguish themselves and create a loyal fan base.

Promotional Campaigns?

• A promotional campaign is where the advertising for the artist will take place, the campaign can include:

• Posters, adverts, billboards, TV appearances, radio interviews etc.

• The reason that is important there is consistency is because it will help the audience identify with the artist. If there was no consistency the artist would not be recognized.

Chance the Rapper

• Chance the Rapper is an up and coming rap artist, his brand image is his face with bright colours behind.

In his first album cover Acid Rap he identified his brand image and this has been consistent throughout his various albums.Chance has not changed his image and has managed to gather a large following of fans who are loyal and buy his merch, which also has a consistent theme.

Chance the Rapper

• All of the images on the previous slides demonstrate Chance the Rappers brand image. The merchandise all carry the same theme with the typography and the style. The posters are also of the same style consisting of his face and that is about it. His album covers also represent his image, they are all similar and provide the audience with easily recognizable content.

Importance and Summary…

• Branding within the music industry is one of the most important steps because it can effectively make an artist but also gives them an identity and an audience.

• Considering these points, when constructing our own digipak we will have take into account, similar conventions that genres have. This will enable to us to really target an audience who would like the content and associate with the aritst.