branding when time & budget are limited
TRANSCRIPT
Priscilla King Gray Public Service Center
Branding when Time & Budget are Limited
Laura Anca Chichisan
My Role
Communications coordinator 10 programs at the PKG Center Development materials
The challenge
Before
Learn more at http://web.mit.edu/mitpsc/internshipsandfellowships
Proposal applications due Thursday, March 21 at noon
PUBLIC SERVICE FELLOWSHIPS
AND VALUE-ADDED INTERNSHIPS
Do something different this summer! Apply for a PSC-funded Fellowship or Internship.
Serve locally, nationally, or
internationally. Pursue your
service passions this summer!
Tuesday, February 412:00 PM - 3:00 PM
Memorial Lobby
MIT Community Service Fair
Assess any branding elements available
Logo Variations
Colors
color
Pantone 7474
PSC
CMYK: 90, 0, 28, 22RGB: 0, 146, 159
Pantone 485
LogoCMYK: 0, 100, 91, 0RGB: 239, 0, 53
Pantone 216
LogoCMYK: 0, 83, 34, 47RGB: 148, 37, 71
color
Pantone 717
PSC
CMYK: RGB: 255, 127, 80
color
Pantone 409
PSC
color
Pantone 7483
PSC
CMYK: 85, 0, 100, 55RGB: 0, 98, 39
color
Pantone 383
PSC
CMYK: 20, 0, 100, 19RGB: 175, 188, 60
color
Pantone 5405
PSC
color
Pantone 549
PSC
color
Pantone 416
PSC
color
Pantone 7408
PSC
CMYK: 0, 16, 100, 0RGB: 255, 210, 62
Official PKG Center colors
Other colors
Set expectations: competent design
After: Posters
After: Posters
Social Media Quotes
Info Sheet + Semester Calendar
Email Templates
Create a simple standardized layout
Poster ElementsPSC logo MIT logo
Event title
Subtitle
Event copy
QR code
PSC link
PSC info PSC social media
Shortened registration link
Registration deadline & event date
Hashtag
Photo
Font + Logo
Headline/Title: PT Sans, 179 pt Subtitle: PT Sans, 40 pt Copy: PT Sans, 15 pt Event specs: PT Sans, 23 pt Social media: PT Sans, 14 pt PSC info: PT Sans, 10 pt
Font Logo variations
Knockout version (white & light gray for colored background). The dot groups in the logo must always have two color values.
Streamline
3 Poster Sizes
Integrated Media Campaign & Poster Sizes
Facebook Poster 11x17” PDF Infinite display slide PNG/JPG
Poster 22x28, 8.5x11” PDF
One Square to Conquer All
Ongoing experimentation
Email Templates
Something Old + Something New
Ongoing Challenges
Email: [email protected]: @laurachichisanBlog: https://medium.com/@laurachichisan
Laura Anca Chichisan