branding will die soon
TRANSCRIPT
Branding Will Die SoonDr Haitham IbrahimFor: IEEE - AAST
73% of people said that they shared something on social media … while in bathroom
Welcome to 2016..
… Nothing to say!
SoWhat
DUD!
Long Leave Brand Experience,.And branding will die soon
Which of you his/her name starts with “H” ?
In 2016 every conversation,..
every moment or story,..
..,, creates experience
Experience is your Brand !
So in 2016 Traditional branding will Die
So in 2016 Traditional branding will Die
So in 2016 Traditional branding will Die
So 2016 is the year of Brand Experience.
Brand Experience components
Brand Experience benefits
Case Studies
Case Study #11) Boost Every Campaign
2) Intended Advocacy3) Community initiated
Case Study #11) Boost Every Campaign
2) Intended Advocacy3) Community initiated
Really!!!
Loyal Apple Users?
Case Study #2
Agreed !?
What To Brand?
Brand
Product
Service
Person
Event
Organization
Place
Properties
Information
What To Brand?
Which is Harder Product or Service !?
Product Vs Service
What To Brand Your Startup?
Values
Brand1) Value identification
2) Make the Identity
Kapferer B.I Prism
Entrepreneurs ?
3) Communicate your Value
Set obj.s Brief Develop
Idea
Touch point Plan
Execute Amplify
Measure and
evaluate
Integrated Communications Toolkit The process that guides the development of impactful and integrated communications
4) Engage Your customers
