branding workshop - aces 2015 - piala maya 2015 kunjung kampus
TRANSCRIPT
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Kunjung Kampus Universitas Indonesia
Branding Workshop INDONESIAN YOUTH READY TO FACE WORLD CHALLENGES
Awakening Creative Economic Spirit (ACES 2015) Program Vokasi, Program Studi Akuntansi
7 November 2015
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Ajang Tahunan Penghargaan Film Indonesia
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Dunia Maya Akhir 2009, semua berawal dari sini…
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FILM_Indonesia Social Media Asset Management
• Twitter > 450.K followers!
• Instagram > 25K followers!
• Website > 250K views !
• Periscope > 3.3K!
• Facebook >1K!
• Path > 300!
• Youtube • Vine • LINE
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Hafiz Husni
Profile
Founder & Festival Director PIALA MAYA!Editor-in-Chief @FILM_Indonesia social media network asset management!#ArtwordsPlay digital content provider, & MAGNET talent management!
Background : Accounting, Publicity of Marketing & Sales Training, FMCG, Event Organizer!Passionate in : Social Media, Event Management, Branding, Marketing Communications &
Film Producing
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@FILM_Indonesia, 1 dari 15 Penulis Buku Social Media Nation Penerbit : Prasetya Mulya Publishing (2012)
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Ide Awal PIALA MAYA
3 in 1 ConceptAkun twitter @FILM_Indonesia, tweet sejak 26 Desember 2009!
2x PIALA MAYA versi online : 31 Desember 2010 & 2011
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2010 dan 2011… Piala Maya versi Online
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AGENDA Workshop : Indonesian Youth Ready to Face World Challenges
BRANDING WORKSHOP!
1. ACES : Awakening Creative Economic Spirit!
2. About Brands!
3. Brands in Corporate!
4. New Media. New Brand. Your Brand! !
5. Study Case : PIALA MAYA
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ACES Awakening Creative Economic Spirit
1. 10 Finalists : a Business Plan Competition!
2. What is your product?!
3. Where do you want to go?!
4. How do you get there?!
5. What do you want people think about your product?
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ABOUT BRAND
!
A puzzle Way
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50+ Way of Branding
Source : http://www.slideshare.net/WindowSquare/startup-branding-42246272?qid=be60c5d0-a001-4c80-8f35-de431d5c2549&v=qf1&b=&from_search=18
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Source : http://www.slideshare.net/Harasha/branding-basics-for-smes-presentation-24815744?qid=da18ee69-5e49-4ffc-b953-7f9bc0e39891&v=qf1&b=&from_search=1
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Source : http://www.slideshare.net/mobileyouth/the-6-ways-starbucks-kills-it-on-social-media?qid=f1b1c5be-fc33-40b5-ae36-
f47efa88fbd2&v=default&b=&from_search=12
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BRANDS IN
CORPORATE !
Case : Unilever Indonesia
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NEW MEDIA. NEW BRAND.
!
YOUR BRAND!
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STUDY CASE !
Piala Maya
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Makna Logo PIALA MAYA
Mulai tahun 2012
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Blog Khusus Layar Klasik
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Profile
Rangga Wisesa
Public Relations & Program Director PIALA MAYA!Content Manager of Kineria.com !
Indonesian Classic Film Media Content Writer!Background : Communications, Public Relations!
Passionate in : Corporate Communications, Classic Films
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Piala Maya
TEMA DARI TAHUN KE TAHUN 2012 - 2014
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Piala Maya 2012
BANGGA INDONESIA
http://www.kapanlagi.com/foto/berita-foto/indonesia/23243piala_maya_2012-20121217-001-rita.html
http://www.kapanlagi.com/showbiz/film/indonesia/debut-piala-maya-akan-segera-digelar-84d3d0.html
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#PialaMaya2012
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Media Coverage
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Media Coverage
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Piala Maya 2012
BANGGA INDONESIA
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Piala Maya 2013
!
RAGAM CORAK
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#PialaMaya2013
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Partner :
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Piala Maya 2013
!
RAGAM CORAK@ Indonesia Morning Show, NET-TV
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Piala Maya 2013
!
RAGAM CORAK
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Piala Maya 2013
RAGAM CORAK
21 Desember 2015!Umaniara de’Brawijaya, Jakarta
Selatan
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Piala Maya 2013
!
RAGAM CORAK
@ Entertainment News, NET-TV
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Media Coverage
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Media Coverage
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Media Coverage
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Media Partner
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Piala Maya 2014
!
!
!
CINTA CITA CIPTA
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#PialaMaya2014
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Media Visit Goes to Campus Goes to School 2014
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@ Sarah Sechan NET-TV
Piala Maya 2014
!
CINTA CITA CIPTA
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Tim Muda
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Piala Maya 2014
!
CINTA CITA CIPTA
@ Entertainment News, NET-TV
Media Coverage
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Instagramers
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Partner 2014:
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Media Coverage
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Media Coverage
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Media Coverage
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Media Coverage
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Media Coverage
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Media Coverage
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PIALA MAYA 2014 sbg OBJEK STUDI UNTUK PENULISAN SKRIPSI
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Kick-Off PIALA MAYA dari Tahun ke Tahun…
2012 2013
2014 2015
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bersama
PIALA MAYA 2015!!
Apresiasi Nyata Dari Dunia Maya Untuk Film Indonesia
mempersembahkan
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Tema 2015
Imajinasi manusia Indonesia, aktif dalam berkarya
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I M A J I N A S I A1. Bahwa sebuah karya lahir karena adanya imajinasi dari anak manusia. 2. Imajinasi hadir di alam bayangan (maya) dalam pikiran setiap orang
dari masa kecil (anak-anak)3. Usia anak-anak adalah masa dimana kekuatan berimajinasi
merupakan suatu kesenangan tersendiri4. Pada umumnya imajinasi masa kecil yang mengarahkan seorang anak
akan menciptakan atau berkarya atau punya passion pada bidang tertentu di masa depannya
5. Imajinasi semasa kecil sangat mempengaruhi manusia6. Piala Maya tahun ini, ingin menjangkau masa kanak-kanak setiap
orang yang memancing imajinasi dan mempengaruhi seseorang dalam menentukan pilihan-pilihan hidupnya dalam berkarya.
7. Setiap orang yang terlibat di Piala Maya akan ditanyakan "film Indonesia apa yang mereka tonton semasa kecil, yang sangat berkesan dan memberikan pengaruh besar terhadap imajinasi mereka pada saat itu bahkan sampai kini?".
8. Pekan film juga akan mengundang anak-anak di salah satu sesinya. Juga akan berkunjung pada panti asuhan, memutarkan film yang memancing imajinasi masa kanak-kanak.
9. Imajinasi memberi jiwa pada setiap kreasi
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“Film Indonesia apa yang anda tonton semasa kecil, sangat berkesan dan
memberikan pengaruh besar terhadap imajinasi anda pada saat itu
bahkan hingga saat ini?”
#PialaMaya2015
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Media Coverage
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Media Coverage
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Media Coverage
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Rangkaian Kegiatan 20151. Open Submission [ 17 OKT - 10 NOV ]!
2. Kunjung Kampus / Sekolah [ OKT-NOV ]!
3. Pengumuman Kandidat Nominasi di Linimasa [ 20 NOV ]!
4. Pengumuman Nominasi di Galeri Indonesia Kaya [ 1 DES ]!
5. Pekan Film Online di kineria.com [ 1-15 DES ]!
6. Penjurian Online di kineria.com [ 1-15 DES ]!
7. Pekan Film di SAE Institute [ 11-13 DES ]!
8. Kunjung Panti Asuhan [ 12 DES ]!
9. Malam Penghargaan [ 19 DES ]
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PROGRAM OFFLINE 20151. SORE PENGUMUMAN NOMINASI (1 Des) di Galeri Indonesia Kaya!
1. Perkenalan Komite Pemilih & Mekanisme Penjurian!
2. Pengumuman Nominasi!
2. PEKAN FILM (11-13 Des) di SAE Institute!
1. Pemutaran Film dan Diskusi bersama Sineas/ Aktor/ Aktris!
2. Workshop berkaitan dengan unsur Film!
3. Akhir Pekan Kreasi Anakmuda #PialaMaya2015 #IMAJINASIA !
3. MALAM PENGHARGAAN (19 Des) di Soehanna Hall!
1. Red Carpet!
2. Pengumuman Pemenang Terpilih !
3. Interview Pemenang dan Bintang yang Hadir!
4. Booth sponsor dan media partner!
5. Musik hiburan
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SORE PENGUMUMAN NOMINASI
1. Hari / Tanggal : Selasa, 1 Desember 2015!
2. Jam 16.00 - 18.00 WIB!
3. Tempat : Galeri Indonesia Kaya, Grand Indonesia lt-8!
4. Kapasitas undangan : 150 orang!
5. Agenda : Perkenalan Komite Pemilih & Pengumuman Nominasi !
6. Undangan : Komite pemilih dan media !
7. Pembaca nominasi :
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PEKAN FILM
1. Hari / Tanggal : Jumat - Minggu / 11 - 13 Desember 2015!
2. Tempat : SAE Institute, kampus Pejaten!
3. Pukul : 15.00 - 21.00 WIB!
4. Kapasitas penonton : 150 orang!
5. Agenda : Pemutaran Film-Film Nominasi & Penjurian Online!
6. 5 Film panjang, 8 film pendek, 5 film animasi!
7. Akhir Pekan Kreasi Anakmuda : Booth kreatifitas anakmuda
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MALAM PENGHARGAAN1. Hari / Tanggal : Sabtu / 19 Desember 2015!
2. Tempat : Soehanna Hall, Energy building!
3. Pukul : 18.00 - 22.00 WIB!
4. Kapasitas penonton : 400 orang!
5. Agenda : Pengumuman Pemenang Terpilih Piala Maya 2015!
6. Perkenalan Film Tayang tahun 2016!
7. Red carpet!
8. Interview pemenang!
9. Booth partners dan aktivitas interaktif-kreatif!
10.Light dinner!
11.Goodie bag sponsors dan surprise gift!
12.Live-streaming dan social media aktif
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Komite Pemilih…Pencinta Film Indonesia!
Penonton aktif!
Figur publik!
Pemuka masyarakat!
Akademisi!
Sineas aktif
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16 Komite Seleksi Awal, pemerhati & pencinta film Indonesia
1. dr. Daniel Irawan, dokter spesialis & film review blogger
2. Adi Nugroho, penulis
3. Witra Asliga, film review blogger & filmmaker
4. Angel Pakpahan, penyiar radio & kreator @petikan_film
5. Wayan Diananto, jurnalis media cetak
6. Rivki Mogi, film programer
7. Taufiqul Rizal, film review blogger
8. Safita Permatasari, fashion label owner & film review blogger
9. Christian Pramudia, akademisi film
10. Josep Xavier, social media specialist & blogger
11. Imam Alfarabhy Ago, film review blogger
12. Vincent Jose, produser radio & film review blogger
13. Dimas Daniel, penyiar & film blogger
14. Reino Ezra, jurnalis media online
15. Hendri Ferdian, social media specialist & PR
16. Abdul Assegaf, jurnalis media online
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RAGAM LATAR BELAKANG KOMITE PEMILIHLintas Generasi!
Lintas Profesi!
Lintas Domisili
+300 nama publik figur
Pencinta film !
Pemuka masyarakat!
Pembuat film
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300+
Komite Pemilihdr. Daniel Irawan, pemerhati film +15 komite seleksi !
Titiek Puspa, Penyanyi & Pencipta Lagu!
Prof. Dr. Yohana Yembise, Menteri Pemberdayaan Perempuan!
Prof. Dr, Muthia Hatta, Tokoh Perempuan!
Joko Anwar, Sutradara!
Chikita Fawzy, Animator!
dll….
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Komite Pemilih 2014
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Komite Pemilih 2014
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Komite Pemilih 2014
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Pengumuman Nominasi 2014
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KUNJUNG KAMPUS PIALA MAYA 2015
Universitas Budi Luhur, 1 Oktober. Film: MARI LARI!
Universitas Multimedia Nusantara, 7 Oktober. Film: ANOTHER TRIP TO THE MOON !
Binus International University, 24 Oktober. Film: FILOSOFI KOPI!
London School of Public Relations, 12 November. Film: CAHAYA DARI TIMUR!
Universitas Indonesia, November
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DAFTARKAN KARYA ANDA SEKARANG JUGA !
sampai 10 NOVEMBER 2015
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5 KATEGORI KOMPETISI1. Film Pendek!
2. Film Animasi!
3. Film Dokumenter [ Panjang & Pendek ]!
4. Film Daerah!
5. Penulisan Kritik Film!
6. Penghargaan Khusus Sutradara Muda Film Pendek [ PIALA IQBAL RAIS ]
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Daftar Sekarang Juga di KINERIA
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14 KATEGORI FILM BIOSKOP1. Film Panjang Terpilih!
2. Penyutradaraan!
3. Skenario Asli !
4. Skenario Adaptasi !
5. Tata Kamera!
6. Penyuntingan Gambar!
7. Tata Artistik
8. Tata Musik !
9. Tata Suara !
10. Tata Kostum !
11. Tata Rias & Wajah!
12. Efek Khusus!
13. Desain Poster!
14. Lagu Tema
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8 KATEGORI PEMERANAN1. Aktor Peran Utama!
2. Aktris Peran Utama!
3. Aktor Peran Pendukung!
4. Aktris Peran Pendukung!
5. Aktor Pendatang Baru!
6. Aktris Pendatang Baru [ PIALA TUTI INDRA MALAON ]!
7. Aktor / Aktris Cilik !
8. Penampilan Singkat Nan Berkesan [ PIALA ARIFIN C. NOER ]
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#PialaMaya2015
Pengumuman Kandidat Nominasi!20 NOVEMBER 2015 di Timeline @PialaMaya
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Pekan Film Online di Kineria.com : 1 - 15 Desember 2015
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Pengumuman Nominasi : 1 DESEMBER 2015 Galeri Indonesia Kaya
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Sampai Jumpa !
1 DESEMBER 2015 !
PENGUMUMAN NOMINASI PIALA MAYA 2015 !
di Galeri Indonesia Kaya
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Mengundang partisipasi anda…
Filmmakers Muda —> Kategori Kompetisi!
Komunitas Kampus —> Kunjung Kampus!
Anak Muda Kreatif —> Tim Muda !
Media —> Partners & Liputan !
Products/Brands —> Sponsors
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• ONLINE-TEKNOLOGI/DIGITAL
• ANAK MUDA KREATIF!
• CINTA INDONESIA!+!• Independen!• Cita-Cita Global!• Cita rasa “Kekinian” • Suasana Akrab & Dekat • Apresiasi dari penonton
Apa saja identifikasi karakter PIALA MAYA?
BRAND!Personifikasi Merek untuk:!!
- partners!- sponsors!- media
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MITRA MEDIA 2015
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Malam Penghargaan : 19 Desember 2015 Soehanna Hall, SCBD Jakarta