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Branding Your Roofing Business Roofing Business Blueprint

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Table Of Contents

Introduction to Roofing--------------------------------------------------------------------------------------------------4

Ideas for Marketing------------------------------------------------------------------------------------------------------5

Branding your Roofing Business---------------------------------------------------------------------------------------6

Budget and Planning------------------------------------------------------------------------------------------------------8

Demographics--------------------------------------------------------------------------------------------------------------9

Targeted Customers-----------------------------------------------------------------------------------------------------10

Advanced Marketing----------------------------------------------------------------------------------------------------11

Your Website--------------------------------------------------------------------------------------------------------------12

Record Maintaining------------------------------------------------------------------------------------------------------13

Social Media Marketing------------------------------------------------------------------------------------------------13

Pocket Marketing--------------------------------------------------------------------------------------------------------14

Video Marketing----------------------------------------------------------------------------------------------------------16

Reputation Management------------------------------------------------------------------------------------------------17

Television Marketing----------------------------------------------------------------------------------------------------18

Summary-------------------------------------------------------------------------------------------------------------------20

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Introduction:

The roof is the most important part of any home, and the opportunity to create a steady number of people who needs a new roof is really unlimited in America. Roofing is something that everyone thinks about at least once a year. Yes, let it be laying a new roof or be repairing or the renovation, a roof contractor is the person to be looked for. There are many factors that have flourished the roofing business in today’s market. One can find the roofers in and around every locality. They too are always ready to be at your service.

Just recall when did you called a roofer last time? Not too back, yes roofers are the people visiting your home to keep them home. Who can live in a home with improper roof? A damping roof or a leaky ceiling can be some body’s biggest nightmare. Whenever a storm hit roofers have the phones ringing the most. They run in great demand and it’s not like they are needed only after a storm. We need roofers anytime we wish to give our house a new look. They change our house look and give us our home sweet home a strong roof, underneath which we live happily spending the best days of our life.

So what about owning a roofing company? Yes an easy way of cashing opportunities. Roofers are the need of the market and getting your business out of it is simply a great idea. So the next question in your mind would be how to start the roofing company? If stated then also the problems do not come to an end. If you start roofing company then how do you do the marketing for your company? Yeah, marketing is the biggest worry in any business. They are the stuff which fetches your business, so if done improperly then all investment goes in vain. To help yourself, go on reading and learn the best ways to do the marketing for your roofing company.

Starting Your Roofing Company

To start with let’s learn how to start a roofing company; because, without starting you cannot simply jump into the marketing thing. Starting a roofing company is still easy. To start with, go for sketching an outline for your company. Have a look around your area and feel the requirements of the business. Note every small detail that you find and prepare a perfect format of your company. Then start looking for trained professionals to be hired for your business. These people are the most important people for your business. They will be the one who will be the real driver of your roofing business.

The better work they deliver on your behalf the better name and money you earn. So be very smart in selecting and hiring people for your business. Not only the installing people should be chosen wisely but also the marketing men should be up to the mark. They are the one who will be bringing business to your company. Take smart, bold and interactive people in your sales team to make your business a rising giant of the roofing field. Before starting you will be needing license from the government agencies. The government agencies issue your license to work in allotted areas and also take your registration.

Ideas For Marketing

Understanding the market

Now once your roofing company has started, then let’s share some words about the competition in the market. No business in today’s world exists where you do not find competition. All the business ideas somehow clash and finally give birth to the competition of the market. Competition is good for market as this enables the companies to keep struggling for the better and finally leads to innovations and evolution. This competition helps both the consumers as well as the providers to evolve with the changing world.

So now that you are a roofer or say a roof contractor then you must know about the competition in the business. Surviving and earning is not a matter of joke in the competition of the market. The market demands for the cheap and the best. The service and product should be affordable at the same time it should be durable too. Your product should stand all the weather conditions and should also not burn a hole in the pocket of the clients. Today the roofing business has transformed to such a giant sector that it is covering even the mammoth commercial houses also. The roofers are installing roofs extending from houses to large commercial blocks and other business places.

With the expansion and flourishing of the roofing business a new thing has also emerged in the business. This is a brand. Today people are crazy about the brand thing. Everyone would like to put up his/her money on some reliable and trustable brands.

Marketing

Marketing is the most important aspect of business grooming. This we are not saying only for roofing but the statement is true for any business. Without doing proper marketing expecting a business is simply a hopeless option. A smart marketing brings your business scheme in front of the world and grabs you more and more costumers. In your marketing team have eligible and talented personalities so that they can carry out your company’s policies well and serve your roofing company with good business.

Let's discuss some of the basic marketing strategies in the roofing business. Start with getting into the roots of the business demand. When any body needs a roofing contractor then where do they start their search from? Yellow pages? Internet? Yes here you hit the nose. If you have a look at the reports of various nations you will find that the hunt for basic services begins with internet or the yellow pages. In nations like America and Canada these searches are more common. So get your roofing company in these areas.

Yellow pages are quite effective ways of marketing so are the internet sites. But you must be thinking how much to spend on them? Then the answer lies within you. You have to make some basic calculations and then figure out the expense. Calculate the business that you are going to get from these marketing then get your expected profit and finally deduct an affordable amount that you would be spending on the marketing. Web sites too are the hot spot of marketing as the internet is gaining wide popularity around the globe.

The internet users are going on increasing in number day by day so investing in the online marketing is also a good idea. The internet searches are the fastest and easiest way of finding anything. For information in real commodity internet is flooded with everything. So if people are that

dependent on internet for running their daily lives then why not to use this internet for your roofing business. Online marketing increases your reach to the world. Your company gets a wider platform and can get business from anywhere. You can create your own website or you can go for web advertisements. You can also utilize the search engine optimization and gin huge marketing.

Cashing the fame of the radio

The next marketing scheme proving to be helpful to you would be the radio advertisement. Yes friends, radios are back in action again. Now you don’t consider radio to be outdated as it has gained its lost popularity back from the television and all. We are sure that today even you while returning from office or stuck somewhere in the traffic enjoy radio in your car. So why not to utilize this mass media means for your roofing company. Radio advertisements are much cheaper and are effective as well. While making a radio advertisement just keep in mind that radio advertisement sounds clear. Yes it’s very important, because if your brand name or your contact details are not clear to the listeners then that advertisement is simply useless to you and to anyone.

Keep all the marketing points discussed above in mind while going for a marketing scheme for your roofing company. Design a systemized and efficient marketing plan for your roofing company to hold a profit earning business.

Branding Your Roofing Business

Let’s clear your mind boggling question about brands first. We are pretty sure that you must be scratching your head wondering what this brand stuff is and how to reach that brand level? Ok then let us tell you that the brand is nothing but the name of a company hitting the peoples mind whenever they need help in the required field. The brand is the outcome of huge marketing, advertising and also standard and quality services.

Branding is something earned by the company with the faith and loyalty of the customers. Once you settle yourself as a brand of your field then no one can get you out of the business. But yes earning the brand title is not the only thing, any improper and under-standard service to customers can ruin your hard earned brand title. So holding a brand name is not enough but also maintaining the standard and quality meeting up the customer’s expectation is also a step in branding. Once your company settles itself as a brand in peoples mind you start getting a lot of business. Branding itself is like making a home in the customer's mind, and once you are in the mind of the customers you do not need any other mean for business. Whenever the customer feels the need he/she will reach you on its own.

Branding is done with the help of a lot of small steps comprising of market policies and advertising helps. The more you advertise and appear before the eyes of the customers, it becomes easier for them to recognize you and recall your name at the required time. Take advantage of the positive advertisement and help your roofing business as much as possible. While branding your roofing company you should keep in mind that the roofing job is something which people need at least once a year. Yes, every year they do not need to be installing new roofs but repairing and renovation is something needed every year and for all this, people look for roofing contractors.

Roofing contractors not only help with the repairing work but also work great with the insurance claims related to roofs. So a branded roofing company is something which could be called soon and can also be trusted. Brands are much easily trusted by the people, but this trust is earned by the brand. The good standard of product and soothing services leads to the earning of a brand title. It's not like any formal declaration or something but a level of understanding and trust developed in the mind of the people about any particular company.

By now it must have become very clear that a branded roofing company fetches business with its name and earns good money as compared to those non-branded contractors. The branded companies get easy business and also survive on healthy profits.

After learning enough about the branding now let’s move to another important sector to boost your roofing business.

The Financial Policies

Like any business always keep an alert eye on your financial policies. Financial policies are the backbone of any business. A proper and balanced investment will lead your roofing business to quick success. Before starting your company, note all the areas of investment and look for an equally spread and balance fund investment. Firstly calculate the total amount that you are going to put in your roofing company. Then look at the needs of your roofing business. Rate the needs of the roofing business according to their priority and then invest your capital accordingly. With this step by step practice you do not make bulk investment in any one sector like raw material or workers and keeping any other important sector like advertisement barren. So plan your financial policies with a business mind. If you are taking up loans then work well on your business layout as a well explained layout will help you get easy loans from the financial institutions.

If you are making huge investment in your roofing company then to attract customers you can add loan schemes in your business policies. Because there are a lot of financial institutions that give loans for roofing so if your company is providing the loan or there is any scheme of EMI then it will be an extra beauty of your business. The loan or EMI plan will benefit your business double as you will earn interest as well as these schemes will help you fetch new business opportunities.

In planning the budget and funds for your roofing company keep in mind some bigger and vital areas of investment. You should spend your money in getting trained professionals for your roofing business. By now you already know the importance of roof installation workers in your business, so it must be easier to understand the level of investment in them. The roof installing workers is the true drivers of your roofing business. They implement your ideas and plans to give you the desired outcome. The untrained hands can bring complaints in your companies work and can surely cause a penny to your company’s brand name. Try to get well trained and effective hands at an affordable rate.

Next invest properly in the raw material. Through your quality of work you can get the best advertisement. The oral advertisement that your clients will do, after getting satisfied with your work, will help you come up with a good will in the market and also settle your company as a brand. So try to deliver the best to your clients. Leaving the clients with a smile on face will also give a different level of satisfaction to your heart.

The next area of investment is in the advertisement. Take the advertising campaigns seriously and try to be the first in the people’s mind whenever they try to think of roofing. Do not go for blind

advertisement, we mean to say that unnecessary advertisement should be avoided. Select proper sections of advertisement, look for the hot spot of advertising and try to make out which level of advertising do you need. If you are starting a local company then it’s useless to spend to global or national hit websites or other mediums as they will cost you times more and won’t boost your roofing business that high. So rate your company first and then select the correct marketing plan for your roofing company.

Budget And Planning

To start up any business you cannot suddenly start it. You require to do a lot of planning and formatting before going on. Planning comprises of a systematic listing of the needs and requirements of the business and the expectation of yours from the business.

In the roofing business you also need to make a note of your entire company requirement and then get a layout of your business idea. After getting done with all the planning and other formatting you can make out your budget. Yes with all the planning done the approximate budget of your company comes up. With the budget being decided you can put your money in branding your company, you can give a start to your roofing company. Keep the record of your funds for avoiding any mishappening with the company finance. The proper record of budget and finance helps in the smooth running of the business. A well explained finance sheet of your roofing company also saves you from getting into any illegal issues with the government.

In planning your roofing business or planning for the marketing of your roofing business you should seek help from the experts. With this the chance of misguidance is very less and you keep your roofing company always on the right track. If not then try to take some experience from studying the plan and trade records of any other company. This helps you to plan systematically.

Look at all the areas of the roofing business and try to find out which field to invest and which to not. Do not make any investment in any unproductive sector in the name of future profit. Please make your mind clear from such stuff. In the roofing business there are rarely any sectors in which investment can yield you later profits. If somebody is telling you such then he/she might be fooling you. Look for productive prospective and value your money. Try to get that businessman attitude and do keep looking for profit yielding opportunities. Be wise and invest smartly.

The Roof Insurance Sector

If you have heard this word “roof insurance” before then it’s good as feed this word in your mind as you are getting into the roofing business. Many insurance companies have come with this idea of roof insurance. The insurance companies sell roof insurance policy in which the policy holder gets his/her roof insured for a given duration. Yes in areas where the hail storms are common people understand the importance of roof insurance. When the natural calamity causes damage to your roof then the insurance company pays for its repairing.

During those insurances claim time, people consult the roofers or the roof contractors for an idea of the repairing. So if you want to make this as a business offer then it can be really appreciated. The roofers generally help their clients with the insurance claim thing and then they automatically get the

repairing contract. You can also add this insurance scheme in your business plan and help your business.

The insurance sector is really a good medium of grabbing business. If possible then get some contacts in the insurance agencies and go for agreements with them. Generally such mutual agreements are not possible but helps can be given. Please do consider it as a business opportunity. Get yourself updated with the insurance schemes and also understand the related jurisdiction laws and give a flight to your business.

What else needed to be done in branding and marketing your roofing business? Still there are plenty of things to be done. Yes there is a long way for you and your roofing business to go to get the perfect marketing. There are many marketing ideas still left. You might be thinking why we haven’t discussed the important marketing schemes like television commercials, social networking etc. yet. Then relax they are the biggest marketing schemes and will be discussed later. Let’s now put some words on the demographics.

Demographics

What Are Demographics?

Demographics are considered as the business accelerators. The demographic analysis is helpful for any business. The listing of the data helps you to understand the need of the population in an area. They will also help you to build up your customer profile. This also helps you to identify market for your roofing company and identify which area has the best customer potential. This actually proves to be most beneficial in identification of a perfect business location of your roofing business and then design your marketing strategy accordingly.

This research is something that is the need of any new growing business. Even in roofing sector you need to know which area demand which type of work and how much attention need to be paid to that particular area. There is a free internet based database which brings this demographic data to you. All you need is to analyze the data properly and then get your business interest out of it. The data include population, economic, income and much more. With this you can rate your market. You can identify which area requires the roofers, he most, which area needs high quality work which area people are satisfied with low rates and other factors.

The marketing team of your roofing company can put this collected data under consideration and frame the marketing plans accordingly. Even the future plans of the roofing company can be framed according to the upcoming needs of the people shown in the data. The demographics work as boosters for small and upcoming companies. They need to get the market first and the demographic is the key to it. The demographic will help you to recognize the best markets in geography. You can settle up your roofing company accordingly and then just serve the people with all your bets. Identifying the need of the people is the basic step of a roofing business. If you got to know what is the need of the people you got your business.

Yes, suppose in an area there are hail storms very frequent, so the roofers are always in demand after the storm. The hail causes the roof to degrade and if proper maintenance is not given to it then the roof can die soon. That is a flourishing ground for a roofing company. But there the repairing

business is more than the new installed ones. So like this you can rate the geographical areas according to the demand of service and plan your business strategy accordingly. Believe us the demographics data works wonder for your roofing company. If handed over to a smart and wise marketing team they can easily make out money with this. So take it as a suggestion by us to use the demographic data in your roofing business. It will give you a better understanding of the business market. You can read your potential customers and launch schemes and services accordingly.

The Targeted Customers

Being an owner of a roofing company you have to identify your potential customers. For that use the demographic data and select a locality for your company’s good business. Start targeting your potential customers. In your marketing strategy you should keep in mind that there is only a limited audience available to you. Yes you should design your roofing company’s marketing scheme such that you serve your targeted audience. You should present your marketing to your potential customers and get the business out from them.

Let us make it very clear to you that there are two types of roofing customers so you should design your advertising campaign such that you at least hit one of the types. Yes because hitting both the customer types is not possible with one advertisement and in many cases it has been noticed that I order to attract both types of roofing customers an unsuccessful and non-productive advertisement is created. So please try to avoid that silly thing.

The first type of roofing customers is comprised of those people who wait for their roofs to get very old and poor and once the roof condition reaches to an intolerable state they go for installing a new one. So if you are targeting this section of the customer, then you need to make advertisements which are highlighting the quality of roofs like leakage protection, energy saving etc. This section of customer avoids repairing and goes for a long investment in changing the roof. You need to put up your qualities like being the cheap and best on the market. This section of customer no doubt values the money most so you have to highlight your high standard and good quality product to grab their attention.

The other type of customer is that which changes the roof for adding beauty to his or her home. To keep up with the changing trend of fashion this section of customer goes for a renovation. The section of customer spending money for bringing up the value and beauty of home will never compromise on quality and standard of design. So for designing an advertisement in this section you should keep in mind that you have to highlight the qualities of your companies like unique designing and high art work.

You also need to put up your company high standard quality to attract the eyes of the customers. Your company’s ability to provide its customers a wide range of design should get the attention in your advertisement. Moving on to the other aspects of the marketing for your roofing company we come across a complete new way of advertising.

Advanced Marketing

The Logo Advertisement.

You are having a roofing company so it’s quite obvious that you must be having a logo of your company. You can put up your company’s logo on cars and other spots for advertisement. You make sure that your logo is catchy and grabs the attention of anyone passing by. Put up your logo on all the vehicles and trucks that your company uses. This does a wonderful job by increases the level of professionalism in the minds of your clients. To give more exposure to your company put up your roofing company’s logo at all possible sites of business. Bring the logo on your car or truck to generate the level of professionalism. Logos attract more attention than the texts and also they are settled more easily in our mind. We ensure that people identify you better with your logo than the tag line of your roofing company. So get an attractive and if possible try to get a colorful logo for your roofing company.

Leave the logo of your roofing company at the gate or entrance of the compound you worked upon, this help people know your company. If people notice any logo in the campus they will surely inquire and you will get the attention. People will come to know about you and also after seeing your work they will contact you for more roofing jobs. This will let people know your work. This is the most practical way of advertising as people can see your work. People trust works much more than the words, so it’s good to show your work than your promises. Not only the words are seen by the people but also the praisings from your satisfied clients is given to the new ones. So next time let the people know of your efforts and get amazed with your wonderful creations.

Moving on to the widest reach of the advertisement, that would be nothing more than the television commercial. Yes television is the best source of mass communication. You can reach the major audience through this miracle of Mr. J. L. Baird. Since the invention of the TV it has gained such a huge popularity that it can be found in almost every home round the globe. The TV commercials came up as an outcome of the great popularity and the ability of TV to reach a huge audience. Nothing can be a better medium of promotion than a television. Not only roofing TV commercial can boost up any business. So why not to use this super creation of science for giving heights to your roofing business?

Your Website

Create A Website For Your Roofing Company-Online Marketing

After discussing a bit about the roofing company’s plan we are back on our marketing and roofing track. With the advancement in science and technology the marketing of the roofing business has also developed new dimensions. Stepping beyond the regular TV commercial and radio advertisement it has also crossed the limit of the internet. Yes this latest gift of science to the information and communication stream has powered man to get connected to the outside world sitting at home. The internet has brought the world at your door. The fast internet has transformed the world into an even smaller space where everything is a click far. Day by day the internet users are increasing and so is the internet using them. Where in the developed nations it has got into the blood of the people, in developing and underdeveloped nations it is strengthening its roots. Today there are many sites which get millions of users daily and are more viewed than many hit TV channels. So how about putting up your roofing company’s ad on any such website? Won’t this create a stir in the

market? Obviously this will give a huge exposure to your roofing company. Daily blog or website will also be a great idea.

Making a website and then uploading some tips about roofing will bring anyone looking for professional roofers to your web page. You can offer free help on the website likewise you can also discuss with people how to deal with minor roofing problems. Or you can enlighten people’s knowledge about roofing, like which company to choose, how to choose a good roofing company for installing a quality roof and other basic questions related to roofing. With this, the visitors on your web page will increase and you will get exposure on your own. You can also advertise your websites link on various blogs related to the roofing business. This will be a direct gateway to your website. Look how it works. If your websites link is shared on some blog then people looking for some stuff related to roofing they can use the shared link and reach your page. Using search engine optimization is also the best way of online advertisement and gaining business mileage.

When people hit the search engines for their roofing solution your web page with all roofing stuff will appear before them on screen. This is the indirect way of site promotion benefiting the interests of your website. If you are not willing to get a website then you can publish online blogs for your company. Yes in online blog you simply need to share information about your roofing company and assist people with their roofing problems. At those times of year when roofing business runs with pace you will find that your blog reader number has gone up to a height. The more people read your blog the more they will know you. In your blog you should mention about your roofing company, so that along with the textual solution they find a company helping them with roofing in real, solving the roof problems for them.

Accelerate your business with the latest means of mass communication. Yes it’s very true that if you have to survive the competition of the market you have to get in touch with the latest means of mass communication. First capture the peoples mind and then next work with all dedication and sincerity serving your clients the best, so that they return to you every time they need roofing solution. Application of technology in business has been always worthy.

The use of technology can be in any form let it be your advertisement, accounting or installing the roof. Technology not only makes your job easier but it also increases the level of professionalism in you. With the use of technology the expenses of your roofing company come down and your company becomes more cost efficient. In a business if you are serving your client’s, equivalent to your competitors and that also at a cheaper rate than no one can stand in front of you in the market. The cost can be minimized by using the latest technology and efficient management.

The Record Maintaining

In the roofing business not only the advertising and marketing is important but there is one more thing which helps the roofing business, it is the maintenance of your past track records. You should keep an account of your past customers. Keeping their track will help your roofing agency in getting more business from them. You should keep contacting them for further service or should listen to their complaints if any.

This creates a bond between the company and the client. A good relationship between the company and the customer is always good for business; this keeps your existing business going on and also helps the company to get new opportunities. To establish a customer- company relationship

you can invite your customers for free campaigns and put your new design and texture in front of them for exhibition. This will give the customers a chance to think about going for renovation or re-installing on the roof.

It’s the human nature to look for change and always keep an open eye for betterment. So your marketing team should present the latest design and patterns in front of customers to get more business. Your company can be more customer friendly with the clients by sending the client’s festive greetings like for Christmas or New Year, this enables the client’s to get more comfortable with your company and be free to contact you any time they need. A friendly relationship leads to a happy business. Anyone would like to contact friend before any other agency so try to be a friend of all. Friends get more business than the other roofing agencies. Be a good friend, work with all your sincerity and come up as a leader of roofing business.

Social Media

Social Media Is Helping Your Roofing Business

The marketing strategy of any company is getting broader. By utilizing each and every new development of mass media the companies can be seen everywhere. The latest buzz in the ad world is social media. What is social media? To explain you easily we can say that the social media are the latest creation of science for better socialization of man. There is plenty of sites available online helping our age to get friends and share part of our life online. This is the latest trend seen on the internet. Some of the popular websites are running like anything.

They are spread like the epidemics on the planet and everyone can be seen to affect to it. The most of the time that toady youngsters spend on the internet is actually spent on social networking websites. You can always see some of the popular social networking pages open on the screen of computers. So if people are that crazy about the social media then why not to use this opportunity for our business. Using the social media for promoting our roofing business is a smart advertising scheme.

And the best thing is that the social media sites do not charge a lot of advertisement. In some sites it’s also very cheap or it can be considered almost free. All you have to do is to make a page of your company on the social media site and then ask people to visit it. This asking job is not like the one that you are thinking of. The social media sites charge very moderate rates to highlight your page or to suggest other users to visit your page. Once the users subscribe your page then they will be getting all the news of your roofing company that you will be putting up on your page. It will be as notifications to them whenever you make any activity on your page. Just think that at the time of business seasons you can attract the attention of the people through the page and make them aware of your roofing offers.

Do not doubt the popularity of this marketing trick. The social networking sites today are billion dollar companies and are having users more than the population of the United States of America or Canada. They are like the favorite hangout of the people were sharing of feelings, emotions and joy is done. In such a happy mood explaining anything to the customers is very easy. You put up all the roofing details on the page and leave the people to read it and contact you.

When people are in a mood of joy they are convinced more easily. You don’t need to explain much to them and your company wins easy business. Do not lose this easy advertisement opportunity to go, just cash your profit out of it. In the recent days you too have noticed the growing popularity of social networking sites. You must also be using any such website. And if you are using then you must be aware of the importance of such social media. They are the new platform of mass advertisement. They really do not burn a hole in the company owners pocket and at the same time they serve them very finely.

Let's discuss how the social media help in the marketing of your roofing business. When you get your company on the social networking websites then you introduce your circle or your network with your company. Soon their link ups come to know about your company and then the range goes on increasing. Then whenever you put up anything on your page this is shown to all connected as a notification on their page, which means you get the attention of the people immediately. You can put up sample videos of your work on your page and get the attention of the visitors. You should go about adding your roofing customers into your page so that you remain in touch with them. As discussed earlier friendly relation with the customer is very important. Be very polite and always try to be a helping hand for your clients.

The more good you do for your clients, the more popular your company will get into market. In some social media sites there are options of polling. You can ask for your suggestions on any business plan changing from your customers. This will enable you to make the company’s decision according to the demand of your client. The polls give you the demand of the people and make your roofing company more customers friendly. Get also the benefits that you can get from the social media. You can collect feedback from your clients and work on your company’s weak points. Try to improve your company in all fields and aspects of roofing business.

After using enough the social media field if you are still looking for some marketing values and prospects then let us introduce the mobile marketing to you.

The Pocket Marketing

What is this pocket marketing? Advertisement on your mobile is called pocket marketing, but this is not the formal name of this method of marketing. Mobile marketing is the name given to it. Mobile has become like the need of the generation today. Just imagine the day you left home without your cell phone, how was your day? You must have felt paralyzed. Today mobile phones are not just performing their prime duty of verbal communication but have extended their limits to all forms of communication. Why only communication also the entertainment is the field covered by the phone market. Today our mobile phones are our camera, music players, internet access mediums and also the stopwatch, calculator and many more helping gadgets. All have got into this handy gadget, mobile phone.

This phone has made its home in our pocket. So what do you think about getting your roofing company ad posted in every pocket? Sounds great, doesn’t it? Yes this is also a prospective of new advertisement. You must have experienced it yourself. Generally the financial institutes like the bank or the insurance companies use his mode of advertisement but roofing companies too can get their advertisement done with this method. We all know the importance of mobile phones in today’s world so doubting this ad method is not possible.

A mobile phone is something that is always present with a man today, so if you have to grab everybody’s attention then nothing can be better than the mobile phones. There are advertising agencies which do mobile phone advertisement. In this type of advertisement there are SMSs or phone calls made to people highlighting your company's interest. This is basically done to grab their attention, to settle your roofing company name and help the customer's contact you whenever a need of any roofing solution is felt by them. If you are the first thing clicking people’s mind regarding the roofing materials then this simply gets you more business. You will be ahead of your competitors and have access to greater market than anybody else.

Draft a short and simple message and then get it delivered to the mobile phones. Make sure to give details of your roofing company in your message so that they can contact you. If you fail to make your contact details clear in your advertisement then please do not expect any good returns from advertisement. Already mentioned earlier that the advertisements should read or announce your roofing company’s name and contact details clearly else that ad will be a useless thing to you. Only a waste of your investment.

You can also go for advertisement where a recorded message is delivered to the mobile customers. In this recorded message there should your company’s name, contact detail and the details of your offered services like the roofing solutions that you provide, or the quality of unmatchable standard of your product, and many other features of your roofing business. Do not make your message too long so that people get bored and drop the call in between. Keep it simple but appear to offer something to the listener, so that they remain on the line. Present your ideas and then make a request to let you serve will be enough.

Is this method of advertisement very expensive?

The answer to this query of yours is that being expensive is not a matter. Expensive or cheap is a comparable term, if you find a good business opportunity and estimate a handsome profit to your roofing business from this advertisement then surely it’s not an expensive medium. But if taking risk, we mean to say that if you are not sure about the outcome or have no idea about the market then it can be a little costly to you.

The mobile companies’ charges a considerable amount for this sort of advertisement so do not blindly invest in this format of marketing. Research well, that whether mobile marketing is effective in that geographical area or not. This format of marketing is not a success everywhere. If the area doesn’t have a high number of mobile phone users then it won't help your roofing business. If already the heavy and very frequent mobile marketing messages have irritated the people then in that case your ad can fall victim of ignorance. So please have a close look on all the sectors and point mentioned above. If you find satisfactory conditions then it’s alright to make investment in mobile advertisement for the roofing company.

Now lets move on to some other marketing aspects of your roofing company. After elaborately discussing so many advertising and marketing keys do you think anything is still left? Well then, yes, things are yet left over to be discussed regarding the marketing and branding of your roofing company. There are more aspects like the video advertising or local marketing still left over.

Advertising Through The Video Marketing

What is a video advertising?

With such a simple name no one would be having any trouble in understanding the concept. Yes in this marketing category we play videos for advertisement. The videos are of your roofing company featuring the qualities of your work. In the video your services are discussed and also samples of your job. You can get people in the video talking about your quality roof that your company installed for them or discussing the standard service that your company provided to them.

This builds up your reputation in the market. The videos can be displayed on some busy spot like any popular departmental store or on the big screens at the busy road corners. These places have a large number of people visiting so a good attention can be earned by your roofing company. If you hold the attention then you have more opportunity to say to the people. You are in a better place for selling your offers and job offerings at demanding price.

The video advertisings are very cheap means of advertisement. The cost of video making is not very high as most of the part is created by computers and the local actors do not demand high. The cost of displaying your ad video is also very cheap. The department stores do not charge very high, as advertisement is not the basic business. They just do this type of advertisement to grab the attention of the visiting customers and to become a help to them. As this is beneficial to both of you, you can go for it. Having an ad at local outlets makes you a home brand and people can easily rely upon you.

Reputation Management

You worked so hard, settled your roofing company and put all efforts from your heart and soul to earn a brand reputation in the market. You served the clients the best you can, flaunted yourself everywhere, and with your day and night efforts you earned your roofing company a respectable reputation in the market. What if you fail to keep it up? Yes, all hard work and the investments turn to be vain if you fail to hold up your reputation. Earning the reputation is not enough, keeping it up is equally important. Earning the brand reputation is difficult but holding it to the standard is also not easy.

The brand reputation cannot be earned in a day. By now you must have understood well that earning the title of a brand is not a Childs play. It’s your extraordinary and customer friendly business attitude that leads to the height of success. Never let the standard of your services or the quality of roofing product deteriorate. Quality is the demand of the market. It’s valuing the money of your clients.

Roofs are something that people do not get installed every day. They install roof only in cases like roof turning to a severely poor state or they are looking for some new design or texture. So, keep the quality good so that your company get the praising of the client and also the free oral marketing that they will do on their own. Yes, if you leave your clients satisfied with your work then you get the loyalty of your clients and free mouth to mouth advertising too.

You worked this hard, advertised that strongly to build up your company’s reputation. So, how to make the reputation of your brand high? This is same like creating your brand name in the market. Just keep your services same as ever. Never make any compromise with the company’s standard.

Always keep in mind that you own that place in people mind just because of your good works. You have done a very hard job to get that place in public’s mind and you cannot afford to lose it by degrading the company’s standard.

Losing reputation is directly linked with losing business. The day you lost your brand image, you are out of the business. Never follow any silly business policy to earn more and more profit. Easy profits can never be earned at your customers trust. The money that the customers are paying to you are because of the trust and faith that you have won. They trust your words, the promises that your company makes in its advertisement campaigns. When they trust you then it’s your duty to be a fair businessman. You cannot cheat your clients with double standards.

Always follow the policy that earned you this brand reputation in the market. Do not make any stupid changes for gaining the success mileage. Be comfortable and satisfied with your company’s performance. We do not mean that do not look for higher opportunities. Yes being a businessman does mean you look for more but not at the cost of company’s reputation. The brand reputation of your roofing company is the most valuable asset earned and that is what will get you more business. It has to be maintained at any cost.

Never give any opportunity to your clients to raise question on your work. You should always be the best in the matter of roof installation. You will be charging well, so please make sure that you are valuing the money of your clients. The roof that you are giving to your clients should serve them for long. It should be facing all the hammers of the weather and survive all the harsh conditions.

Also, have a proper reputation management. In the reputation management criteria, there are many things. Maintaining the brand reputation to positive utilization of the brands reputation for more business everything comes under the reputation management. A capable marketing team with experience in roofing business understands the brand potential well and frames the future strategy accordingly. They know how to cash the brands name without causing any harm to the reputation of the company.

If the reputation of your roofing company is good in the market then the marketing team can promote the brand name in more ways. Organizing small demonstration counters is also a good way of doing it. The company can set up small counters in crowded places and can explain the benefits that clients get in working with them. The crowd will be gathered at these counters only when the company has got a good will in the market, when company is a known face of the field and it is favorite of all. These stores are the direct link ups between you and your company.

Get your roofing company on TV

Let's talk about the marketing subject you have been waiting for. We know TV commercials are the best advertisement platform in today’s market. Through TV you can keep your views and ideas in front of your targeted audience and pass much more information than any other medium. The passing of information is best through the TV because here the senses, the eye and the ears are attended at a time. The running picture along with the audio delivers more to the audience than other mass media options.

The television is the popular source of advertisement but it costs you much higher than any other advertising medium. Through the TV commercial you present more of your business schemes to

the audience which is surely good for getting new clients. And also through the TV commercial you can put up your point in front of the viewer in a much more attractive way and can grab his or her attention much more easily. TV commercials if made funky or attractive in any fashion then your roofing business will get good business. For a healthy and positive advertisement on TV for your roofing company you should consult some good ad making agency. Once the format for your advertisement is ready featuring all the qualities of your roofing company, you have to select the space to be put up. For this you need to see the demographic data and then with your marketing team decide your areas of investment in TV commercial like the TV channels and the timing and all.

Putting up your TV advertisement on some useless channel won't do much good for our business. So please before buying any TV air space research well. See your market in that geographical area and calculate your business from the area. If you see good hope of business then put your advertisement on some popular local regional channel. If your roofing company is quite big then you can go for national channels as well. Your marketing team will surely notice the time of business in the year calendar. When the need of roofers is high during the year you can increase the frequency of the TV commercial. You should focus on your business strategy and then looking upon the yearly business calendar of the company the frequency and length of advertisement should be decided.

While the production of the TV commercial you should be very careful. The production of TV commercial is not a cheap idea. The concept, production, and airing all require a heavy amount of money so in that case if your TV commercial doesn’t serve you well then it’s a complete waste of money. Try to make your TV commercial very informative at the same time it should be entertaining. The TV commercial should not be only descriptive, all full of information, because it may look boring and the audience may switch the channel. The TV commercials should be made such that the main idea is presented in an entertaining way. In a form of a short play or musical narration the idea can be directed on the screen. A catchy TV commercial makes the audience familiar with your brand name. Once you are settled in the minds of the people your chances of business is increased.

The TV commercials are not the only way of advertising on television. There are other options also available for you to advertise on TV. The TV infomercials are also a good advertising medium. Let's explain first what TV infomercials are. They are the newer and cheaper way of TV advertisement. The TV infomercials are somewhat like half an hour TV episode, featuring each and every detail of the business. This format of advertisement can be used for promoting your roofing business. Actually taking the roofing business into consideration this infomercial concept will work better than the regular TV commercials as you get an opportunity to put up all your specialties and qualities before the audience.

You can create an infomercial yourself as well if you wish to or you can get the help of professional ad makers. In your infomercial the roofing business will be explained and the services and qualities of the product can be detailed by anyone looking somebody local, so that your roofing company can win the faith and trust of the audience. In the infomercial you also have to present some data’s highlighting higher quality product and smoother service than other competitors on the market. On comparing data your company will have an upper hand in the market.

The infomercials look more true and trustable because in your infomercial you will be interacting with the audience, who will be giving positive feedback bout your company. In the infomercial you have to arrange the people accordingly who have to be your ex-clients or current clients sharing their experience on getting their roofing job done by your company. In the infomercial

the briefing of your roofing business can be done. Here the briefing means that you can openly discuss your business offers and also explain the viewers the benefit that your customers get. The level of satisfaction that you and your company deliver can also be discussed in the infomercial.

The infomercial airing does not cost you much. The infomercials are generally aired at late nights or early morning or you can say at the cheap time slots. So they do not put a burden on your pocket and serve your marketing need also. Do not worry it’s not that the infomercials are not viewed, they are viewed and your roofing company will surely get a healthy response from the audience. The infomercials are made very attractive and are quite bold in nature so they could attract the attention of the viewers.

The infomercials created for your company help getting your company business as they highlights the features and attractive schemes of your company. If you have to survive in the cut throat competition in the market then you have to go for something extra and different from your competitors. TV commercials and TV infomercials are not the choice of all roofing company owners so you can cash this opportunity.

This large marketing section if covered then you can relax as your marketing would have reached greater extents. But mark yourself, the marketing and branding of your roofing company doesn’t stop here only. Still a long way full of new options and ideas is waiting to be utilized for your business. The roofing business is something which flourishes with good marketing policy and attractive advertisement. The more you are on the customers tongue the sooner you reach heights of success.

With the advertisement you create your roofing company’s name as a brand in the peoples mind. But avoid over advertisement as this can cause harm to your business. Investing a healthy amount in marketing and branding and putting less than sufficient budget in work quality, will collapse your roofing business. Make a proper investment in your work force as well. Make your roof installing workers loyal with attractive salary and treating them as equal rather than as laborers. If your workers are happy they will work with their heart and soul and deliver the best to your clients. They turn your roofing idea and plan to reality. So if you have trained and talented working hands then success are meant for your roofing company.

Other than the workers you should also be very work friendly. To build up your brand you have to be very true to your words. In the advertisement all roofing contractors make mammoth promises but at the time of need all proved to be fake words. Stick to your business policy and stand by your words till the end. If you have promised 7 day service then keep your team ready to be called any day. Keep your product standards up to the ad promised standard. At hose seasons when the roofers are in demand show loyalty to your older clients and give them to timely service. You should also maintain the client loyalty and develop a longer relationship. Establishing the business relation is very important as this comes under verbal advertisement.

The Summary

We have discussed enough about the marketing and branding of your roofing business. We are sure that by know you must have become an expert in marketing sector. You must have learned all the tricks and flicks of the roofing business world. Use all the gathered knowledge in your roofing business. Try to be very practical and before implementing any policy in the roofing company please read the market carefully.

Learn more and more about your market, understand it well and then suiting the best try to serve the population with strong and stylish roofs. Who doesn’t wants his business to taste success soon but where the difference lies is the amount and way of effort applied. If you worked according to the plans and policy serving the population the best then be sure to attain the heights of success sometime in near future. If you and your marketing team followed the right path of roofing marketing then you be a craze of the market. You will be holding the brand position soon and attain the heights of success.

It takes a lot of effort and smart decision to become a giant roofing company. Marketing is an important section to be looked after but other sectors cannot be left also. Remember to choose a trained and talented team for your roofing company. Even after a lot of advertising and marketing, it’s your work that will be bringing business. If your installed roofs are the satisfaction of the clients then you are a successful roofing agency. If your roofs are facing all the weather conditions strongly without giving any trouble to the house owner then you have done a wonderful job, be proud of it.

Keep your morals high and go on capturing new markets. Your marketing practices will be giving you return in the form of business. If you are getting good business response then your marketing team succeeded in its objective else they need to work more. But we are very confident and are pretty sure that if you followed the discussed points properly then the chance of failure gets minimized and will account to negligible.

Our research and experience has been presented in the book for you to extract maximum benefit from your roofing business. The ideas and policies are framed according to the present world’s need. They will surely help your business to paint a painting of success. Cash this marvelous business field of roofing. This is a business where marketing does really matter a lot. After having read the book, feel confident and bold enough to implement the ideas in your roofing company. They are meant to help you and your roofing company.

I had one of my business partners write this ebook for me, while I offered some information about starting and building a roofing business. I personally have created all the information in the Roofing Business Blueprint, and worked side by side with my software engineer to build Roofing Estimator Pro – I want you guys to have only the best roofing business products available.

Make sure you buy all the products I have to offer they all are the best products available for your roofing business – You are the best and I know you will be successful.

Thanks, David Deschaine

Roofing Business Blueprint - http://www.roofingbusinessblueprint.com

Roofing Estimator Pro - http://www.roofingestimatorpro.com

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