Branding Yourself Through Social Media

via CNN.com: http://www.cnn.com/2009/LIVING/worklife/10/12/cb.digital.trail.job.search

via DailyMailOnline (UK): http://www.dailymail.co.uk/sciencetech/article-1251678/Google-Buzz-row-privacy.html

Your friends are *not* the only people who are on Facebook (/MySpace/Twitter/the internet.) Chances are, so are your co-workers, your parents and even your prospective bosses.

via Valleywag: http://gawker.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php

via MTV.com: http://www.mtv.com/news/articles/1558467/20070501/id_0.jhtml

via I’m Not Actually a Geek: http://bhc3.wordpress.com/2009/03/17/how-to-tweet-your-way-out-of-a-job/

The internet is forever: screenshots, Google cache and the Internet Archive, oh my!

via PopCrunch: http://www.popcrunch.com/miley-cyrus-shower-wet-t-shirt-picture-hacked/

Pictures on your phone are not necessarily private (just ask Miley Cyrus or Paris Hilton.) And just because you ask someone to keep a pic you sent them to themselves, doesn’t mean they will…

via Mashable: http://mashable.com/2009/06/01/twitter-related-burglary/

Get to know your privacy settings and options.Some resources for Facebook:

• http://www.allfacebook.com/2009/02/facebook-privacy/• http://mashable.com/2009/04/28/facebook-privacy-settings/• http://mashable.com/2009/08/12/facebook-privacy-features/• http://mashable.com/2009/10/09/create-facebook-friend-lists/

via Wired: http://www.wired.com/threatlevel/2008/09/palin-e-mail-ha/

Don’t make it easy for hackers, learn to create strong passwords:

http://www.microsoft.com/protect/fraud

Avoid scams that hurt your finances and your reputation

• Never, Ever Click a Link to Your Bank or Financial Institution From an Email

• Never Give Out Your Email Password• Use Strong Passwords (and Secret Questions)• Do Not Buy Anything from an Email You Didn't Ask For• Watch Out for Job Postings That Look Too Good• Do Not Give Out Your Personal Info or Social Security

Number• Learn to Use a Modern Browser's Security Features• Ignore Web Site Popups Saying You Have a Virus

via LifeHacker: http://lifehacker.com/5420356/the-complete-guide-to-avoiding-online-scams-for-your-less-savvy-friends-and-relatives

Don’t believe everything you read on the internet. Please?!

• We’ve all been tempted to do it, but before you hit share or repost or retweet, take a moment to do your homework.

• Google it to see if anyone’s refuted it or if there are other sides to the story.

• Twitter search (search.twitter.com) to see what people are saying about it, in real time.

• Snopes.com is your friend.

Search yourself.• If someone Googles you, what will they find? You

should always know the answer to that question. (Try using all variations of your name; also try other search engines.)

• Make sure that you are putting out public content that you are comfortable representing you, and keeping the rest private.

• Maintain a professional presence somewhere on the web (LinkedIn/blog/online resume/portfolio). The more good content you put out, the more you control your own reputation. (Bury the bad stuff!)

• 35% percent of employers said that what they found on the internet caused them not to hire a candidate, according to a CareerBuilder survey.

You can find this presentation online, along with all the links, at

www.slideshare.net/val_forrestal

For more information, contact Valerie Forrestal (valerie [dot] forrestal [at] stevens [dot] edu)