brandon study timothy mounsey april 16, 2015. can i casually wear this; what looks great? what is...
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![Page 1: Brandon Study Timothy Mounsey April 16, 2015. Can I casually wear this; what looks great? What is going to stand up to wear and tear? What performs well?](https://reader035.vdocuments.net/reader035/viewer/2022062322/5697c0251a28abf838cd5241/html5/thumbnails/1.jpg)
Brandon StudyTimothy Mounsey
April 16, 2015
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Can I casually wear this; what
looks great?
What is going to stand up to wear
and tear?
What performs well?
What’s the best affordable
option?
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Exploitation Pollution Waste
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Profit Sharing Transparent Affordable
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ZERO WASTE HEMP PRODUCTION
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Market Opportunity
Urban AthleteAspirational Core
30% of spend on outdoor gear
is apparel
Market Size $6.8 billion
http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=4378http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1066http://clients1.ibisworld.com/reports/us/industry/ataglance.aspx?entid=1067
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https://outdoorindustry.org/pdf/consumervue_executive_summary.pdf
Outdoor Consumer PopulationThe Achiever
The Outdoor Native
Urban Athlete
Aspirational Core
Athleisurist
Sideliner
Complacent
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Patagonia prAna Cotopaxi Cycle
Sustainably Made
X X X X
100% Organic Hemp
X
Sports Specific Gear
X X
Social Responsibility
X X X X
Affordability X
Competitive Analysis
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Marketing Strategy
Ambassador ProgramOutdoor Explorers
Social Activists
Urban Explorers
Ambassador
Media Content
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Sales Strategy
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Management Team
Tim Mounsey CEO.
Brandon Study CMO.
Strategic Partner
Rachel FallerFounder of Tonlé Designs
Mentor
Brian LintonFounder of United By Blue
Strategic Partner
PhilamediaBrand Media Production
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Financials
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Road Map Milestones
September 2015
Launch Successful Kickstarter Campaign
December 2015
Distribute $ 2230 to artisans partners
January 2016
Launch Successful Tilt Campaign
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Funding and Uses
Initial Production Run
Brand Media Production
Packaging and Shipping
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@cycleclothingco
Cycle Clothing Co.