brandon youngblood's portfolio 01
DESCRIPTION
Eight samples of my professional and academic work. Includes graphic design, illustrative, and photographic work.TRANSCRIPT
Skills/Programs Used
Adobe Illustrator CS3
Generated vector graphics from initial sketches
Adobe Photoshop CS3
Photo manipulated scanned texture for cover art
Adobe InDesign CS3
Text and image layout for book
PROBLEM
As part of our senior thesis, my class was assigned the task of creating a supplemental book explaining the
processes behind each of our projects. I was part of a three-person design team that determined what materials
and format each book would take. One of our team members, who had taken a course in experimental book
making, suggested using a 16 page book, made entirely from a single sheet of Somerset paper. It was my job to
translate our team member’s plans into instructions for the rest of the class as to how to construct each book.
Once this phase of the preplanning process was complete, it was up to the entire class to determine the layouts of
their respective books.
SOLUTION
Since the subject of my senior project was a retelling of the classic Little Red Ridding Hood fable, I decided
to use a layout representing the interactions between predator and prey. I accomplished this by creating a playful
interplay of imagery hiding behind text. Once all the elements of my design where in place, I printed, trimmed,
scored, folded and glued my book together.
ONESENIOR THESIS
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Skills/Programs Used
Adobe Photoshop CS4
Applying transparencies & masks to imagery
Adobe Illustrator CS4
Converting concentric circles from logo to brush strokes
QuarkXPress 6.5
Text and image layout for broadsides
PROBLEM
In order to promote Verandah Home’s new line of Made in the USA products, my work assignment was
to design three, 24 x 36" broadsides. Each broadside was required to contain at least one product shot, text
explaining the company’s history and recent developments, and an overall emphasis on made in the USA
products.
SOLUTION
Since the focus of these broadsides was product, I minimized the two paragraphs of text to a small area at the
bottom, and filled the majority of visual space with lamps. To give each poster a modern feel—that went beyond a
typical red, white and blue theme—I also used extremely large, vertically-aligned text spelling out “USA”. Lastly, I
repeated line art from Verandah Home’s recently updated logo as a background element to provide a consistent
look throughout the broadside series.
TWOTRADE SHOW BROADSIDES
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Skills/Programs Used
Adobe Illustrator CS3
Conversion of text to outlines for manipulation.
Creation of vector graphics
PROBLEM
In this example, my task was to update Elite Collections’ Logo with a recent company restructuring in mind: my
employer wanted an emphasis on the company’s move from imported to domestically-produced lighting and ac-
cessories. An additional theme suggested to me was well-designed and crafted products.
SOLUTION
Baring in mind that this logo was targeted to a wholesale, cost-driven audience, I aimed for less visual subtlety,
and more immediate impact in my visual communication. I chose vibrant hues of red, white and blue, with a box
with sketch-like edges around the “E.” This last visual element symbolized a return to the company’s domestically
designed and produced origins. After input from members of the marketing team, it was decided that a more
traditional, serif font would be the more appropriate font for this logo.
THREEELITE COLLECTIONS LOGO
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Skills/Programs Used
Adobe Illustrator CS2
Creation of figures, crown and spiral mask (left)
Adobe Photoshop CS2
Color and lighting adjustments, overlays and text
fragmentation (right)
Adobe InDesign CS2
General text layout (both)
PROBLEM
As part of a school project, each class member was assigned the task of producing two variations of pro-
motional broadsides for an upcoming Macbeth opera. Each broadside was required to communicate a separate
theme and either measure 24 x 36” or 36 x 24”.
SOLUTION
The first theme I chose was the cyclical nature of those in power, those seeking it, and the violence historically
inherit in this ongoing process. To represent this, I created a chaotic spiral with iconic imagery depicting soldiers,
lighting and a crown.
The second theme I focused on was the fracturing of Macbeth’s psyche that comes as a result of his betrayal
and murder of the king and his best friend. To accomplish this, I used a digital photographic technique of scanning
my face in one position, and turning my face halfway through the scan to another position. Additionally, I fractured
the main text to accentuate this effect.
FOUROPERA MEMPHIS BROADSIDES
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Skills/Programs Used
Adobe Photoshop CS3
Converted graphics to black & white and Increased contrast
Adobe Illustrator CS3
Generated text, converted to outlines and manipulated shapes
Adobe Photoshop CS3
Rasterized graphics and added color and lighting effects
PROBLEM
For this class assignment, my challenge was to create a symbolic representation of two, separate blog entries
from authors with diametrically opposed viewpoints. We were restricted to a eight-sided, accordion-style, French-
fold format. This piece would not only function as eight, separate, abstract images, but also, when unfolded, would
function as a single image.
SOLUTION
To complete this project, I first devised a unifying concept for the two blog entries: the global scale of electronic
communication that ties the entire blogosphere together. I represented this concept by digitally manipulating aerial
photographs of large bodies of water to signify the flow of electronic communication. The final image was scaled and
positioned to give a visual cohesiveness to each folded section, and printed on a textured paper to add dimension.
FIVEBLOG PROJECT
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Skills/Programs Used
Nikon D80
Initial product photography
Adobe Photoshop CS4
Levels adjustments, color correction, product alignment
PROBLEM
In order to advertise the release of customizable lamp bodies, finishes and shades, I was assigned the task
of producing a series of photographs. This series was to include consistent lighting and positioning of table lamps
to illustrate the company’s versatility; in addition, each photograph was required to work within preexisting design
layouts from another member of our creative team.
SOLUTION
Following as closely as possible to the constraints of my task, I photographed each lamp with a virtually
continuous center position, soft lighting and camera settings. This attention to detail later allowed me to repeat a
single background image with analogous colors behind each lamp with minimal photo manipulation.
SIXPRODUCT LINE PHOTO LAYOUT
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Skills/Programs Used
Adobe Illustrator CS4
Created layered illustrations from free-hand drawings
Adobe Photoshop CS4
Minor adjustments in contrast and colors
PROBLEM
As part of my test for hire to work contractually for Resolute Games & Apps, I was asked to develop a character
existing entirely within a candy world for a fictitious video game. This character could be created in any medium,
as long as the final image was viewable as a JPG. This test was intended to test my illustrative and design skills.
SOLUTION
Working from initial sketches and reference photos of candy products, I produced a layered digital illustration
for this character. Once the primary shapes of the character’s body was formed, a predetermined color palette was
applied to each shape with gradient fills, transparencies and brush strokes.
SEVENCHARACTER DESIGN
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Skills/Programs Used
Adobe Photoshop CS4
Grouped each frame unto separate layers and used pen
tablet to paint over drawings
Adjusted spacing and alignment as necessary
PROBLEM
In this example, my task was to first complete initial sketches another artist had generated for a character
animation sequence. My second task was to digitally paint these renderings into a complete, consistent and fluid
animation.
SOLUTION
Working with an extremely short time frame, I used tracing paper to simplify and stylize the rough sketches I was
provided. Next, I scanned these drawings and imported them into a Photoshop document as separate layers, sizing
each proportionally and aligning each to a corresponding frame. I then proceeded to paint each layer in the most
efficient, but visually stylish and cohesive manner possible.
EIGHTFIGHTING SEQUENCE
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