#brandraising @bigducksarah @bigduck

Photo by Tax Credit

bigducknyc.com

Takeaway Consistency counts

Exercise Layout your materials and review, no agenda

bigducknyc.com

Blue slide: be clear about what you want to say as an organization, and how you want to say it.

bigducknyc.com

Takeaway Positioning and personality can drive your communications and connect it all back to your mission

Exercise Define your positioning and personality as a team and then assess your materials against them

bigducknyc.com

bigducknyc.com

Visual Identities Contain Logo Colors Typography Use of imagery / graphics

bigducknyc.com

Messaging Platforms Contain Name, abbreviation Tagline External vision, mission, values statements Key messages Elevator pitch Lexicon

bigducknyc.com

Takeaway Your brand is visuals + messaging, institutionalized through a style guide and trainings Exercise Articulate them all using positioning and personality, then define in style guide

bigducknyc.com

Photo credit: bigstockimages.com

Caption

bigducknyc.com

Takeaway Research can tell you more about them so you can communicate on their terms, not yours Exercise Create user personas, then test your materials against them

bigducknyc.com

CASE STUDY New York Peace Institute

bigducknyc.com

bigducknyc.com

bigducknyc.com

The New York Peace Institute

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

bigducknyc.com

CASE STUDY

Masa Israel Journey

Resources and Overview

Big Duck Resources •  Big Duck website

www.bigducknyc.com •  Duck Call blog

www.bigducknyc.com/blog •  Duck Pond e-news

www.bigducknyc.com/DuckPondE-news

Upcoming Workshops •  9/27 Big Duck webinar: Writing for

the Web (TODAY at 2pm) •  10/24: Bagels at Big Duck:

Brandraising, Phase II: The Creative Process

Thanks!

© Jeremy Crow