BRAND’S ATTACK ON UX

Paris.YoungEmail: parisyxc@gmail.com

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Customer’s interactions across the whole consumer decision journey

CONSIDER

EVALUATE

PURCHASE

EXPERIENCE

BOUND

1. Customer experience research 2. Broadband connectivity 3. Build up digital property

-Customer research-Usability research and test-User experience trend spot-Existing experience audit

-get better understanding about the brand through experience

-target deals and offers-in store experience-E-store experience-digital merchandizing-streamlined payment

-multiple awareness touch point-publishing extended to virtualized media -personalized experience triggered through data

-customer service-product invention-intelligent supporting tool

-loyalty program

-experience optimization for multiple exposure channel-campaign site design-on-demand customer experience journey conception

-interaction design-information architecture -O2O experience design-digital installations design-mobile, web, social (wechat) commerce revamp and design

-service design -product design

-social CRM experience-community and emerging platform user experience

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THANKS!

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