brands presentation 2011
DESCRIPTION
Enjoy our 2011 Brands Presentation. For more information contact Louis SimmonsTRANSCRIPT
Connecting Great Brands with Great Music
The Live365 Network
–Broadcasting since 1999
–50+ staff
–Provides state-of-the-art proprietary technology tools and services to independent
webcasters
–7,000+ stations across 260+ genres
–Unique combination business delivering broadcaster and listener services
–
–Featuring a roster that ranges from established artists such as Pat Methany,
Johnny Cash, and Carlos Santana, to commercial and public radio stations and
individual DJs
Headquarters: Silicon Valley
The World's Largest Internet Radio Network
Live365 pays royalties to labels, artists, songwriters, and publishers through established royalty collection organizations
including ASCAP, BMI, SESAC, and SoundExchange
Powering Brands
–Live365 offers an end to end solution that drives traffic and brand awareness and
helps create emotionally engaged consumers through the power of music.
–Live, streaming radio manifestation of your brand.
–Digital distribution through Live365 desktop player and Facebook widgets.
–Compatibility with mobile devices.
–One stop shop solution for brands to reach and engage customers.
–Programming, royalty coverage, player design, widgets, and applications.
Partner Success Stories
–Find a turnkey solution for providing our brand client with an online radio
platform, including a reporting process that strictly adhered to any and all
licensing royalty payment requirements.
Beyond Marketing Group SCION Radio 17
Needs
–17 royalty included stations with full distribution on Live365.com and devices.
Inclusion in iTunes directory. Custom integration with website. Feature on
Live365.com.
Solution
–“Our needs were certainly met. Additionally, we expanded our platform to include
a mobile version of the app available for iPhone, iTouch, and iPad users, utilizing
the same Live365 streams and reporting process.”
-Dana Shayegan, Beyond Marketing
Result
7,960,529 streams launched, 1,754,201 total listening hours.
Partner Success Stories
–Engage visitors to the Bacardi.com website, providing them with a rich listening
experience. Connect with listeners. Extend visitor time on site. Increase page
views.
Maverick Digital’s Bacardi Live
Needs
–Launched multiple stations to appeal to the diversity of their consumers. Custom
integration with Bacardi website. Distribution on Live365.com and devices.
Solution
–3,890,350 streams launched
–856,767 listening hours
Result
Partner Success Stories
FLUID’s Calvin Klein: ckfree
Needs: Unique viral campaign for product launch.
Solution: Sharing playlists: Sending personalized eCards with music.
Result: Project extended 1 year beyond original completion date.
Build Custom Website Players
–Branded header and player skin
–Easily skin-able players for sponsorship and advertising opportunities
–Track info with album art
–Custom links
–Multi channel picker
–Social networks and widget sharing links
–Rotating messages for news / events
–Buy buttons, e-commerce links
Build Custom For Sponsors
Built In Distribution: launch on live365.com
Live365.com reaches 3.5 million listeners per month
20 million page views
35 million audio ads
39 million display adsAudience Profile
55% Male 45% Female
53% are Single 47% are Married
96% Purchased online in the past 6 months
Built In Distribution: iTunes Radio
Stations can also be featured on iTunes
radio, which can reach up to
500 million users worldwide.
With our specialty sites, stations have the
advantage of being featured to specific demo
graphics - which translates to a more
concentrated audience of listeners.
Online Distribution : Facebook
Broadcast to Facebook
–Custom Facebook page design
–Radio tab
–Streaming widget
–“Get this Widget” functionality
–“Like” and “Share” (Facebook, Twitter)
–Pop-up player/multiple players
App Distribution
Which OS?
Mobile
Device Distribution
Future of Radio: Custom Car Solutions
Capabilities: Platform
State-of-the-art capabilities
–Broadcast software with both live and pre-recorded modes (PC and Mac compatible).
–Multiple ISP routing for maximum reliability.
–Proprietary scalable server.
–Network recently rebuilt to handle 10X existing traffic.
–Full backup of hosted content.
–Web based tools.
–Technical and billing support by phone.
–10 years of streaming experience with hundreds of thousands of broadcasters.
Capabilities: Statistics
Data at Your Fingertips
– Listening hours, stream launches, simultaneous listeners, Live365 presets, Live365 rankings, geo-specific statistics
– Track Reports• Track ratings• Listener drop statistics • Loss % statistics• Spins• Thumbs up/down• Track purchases• Date track added
Capabilities: Programming and Management
World class in house access to content, programming, and imaging professionals
ABC Network, Louis Vuitton, The Standard Hotel Group,
Lucky Strike Lanes, Salvatore Ferragame, The Oscars,
Sundance, The Winter Olympics, Jaguar, Christian Dior,
Dolce and Gabbana…
The Playlist Generation
Deepmix
Garth Trinidad (KCRW)
Coca Cola, Budweiser, McDonalds, Sears, Reebok,
Gatorade, THQ Red Faction 2, KIA Motors, American Rap
Stars, Quicksand
UPN, Nike, FX Network, PBS, Mitsubishi, Infiniti, United
Airlines
7000 DJs/Hosts and Tastemakers in +260 genres
Capabilities: Royalty Coverage & Reporting
Complete licensing with ASCAP, BMI, SESAC, and SoundExchange
Full reporting on tracks played
DMCA compliance
Expert consultation on streaming music legalities
Thank You
Louis Simmons
Sales Executive
+1 800 294 4777 x118