brands4kids profile brochure uk

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WE ARE ONE STEP AHEAD

WHEN IT COMES TO CHILDREN’SWEAR

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Children are

This is why we are one step ahead when it comes to deciding what

our little ones wear. At Brands4kids – as the name says – we have put

together a series of exciting brands for children aged 0-12 years with

quality-conscious parents.

We cover everything from must-have basics to strong and functional

clothes in beautiful, colorful and exciting designs. Whatever interests

consumers will sell well in the shop. This is what we have been doing

since 1946 and we are very proud of it: it takes two to make a trade.

THE MOST IMPORTANT THING IN OUR LIVESFIT

style

WE ARE ONE STEP AHEAD

WHEN IT COMES TO CHILDREN’SWEAR

The company is founded under the name Martin Kragh-Schwarz, a wholesale company focusing on baby and children’s clothes. Products are made by home knitters.

1946Exports to Norway begin, and Pippi is registered as a trademark.

1958The company is one of the pioneers in manufacturing abroad.

1970sThe first designer is hired to design and develop baby and children’s clothes.

1995

Change of ownership. Erik Andreæ and Michael Nederby buy the company from the Kragh-Schwarz family.

2006The company changes name to Brands4kids. Brands such as CeLaVi, Fairytale, Karl-a, Tinyzone and Mala are taken over.

2009The range of brands is put together into four main brands: Pippi, CeLaVi, Mala and Minymo.

2012The purchase of ME TOO signals the beginning of a new adventure, and Brands4kids ranks among the largest Scandi-navian producers in the areas of basic, outdoor and fashion.

2015

SINCE 1946It all began in 1946, when Martin Kragh-Schwarz saw a growing need for children’s

clothing. The local housewives started knitting, and the warm woollen clothes were soon

selling like hotcakes at shops all over the country. Demand was great and the kids were getting

older. The company was growing too, and so did the range and the number of children’s

clothing brands. What happened next is not just history... it is the beginning of a new

adventure: in 2006, Erik Andreæ and Michael Nederby bought the company and they have

since developed it into the Brands4kids we know today.

from LOCAL – to –

GLOBAL

BEHIND THE SCENESThey are fathers. They know the business. They have a vision – and they also have a unique team behind them.

Brands4kids has been in Erik Andreæ and Michael Nederby’s ownership

since 2006. Both are experienced professionals and managers with a clear

stand on quality, price, service and delivery. Both have a solid foundation

as parents and a valuable insight into family life. Knowledge and skills that

are a hallmark of all the members of the Unique Team behind Brands4kids’

products. Therefore, we know what we — and what you — are talking about.

Michael Nederby SALES DIRECTOR

Erik AndreæMANAGING DIRECTOR

BEHIND THE DESIGN The creative stage involves an endless play with fabrics, colors and prints by adding fun and functional details to the designs. Brands4Kids has its own design, development

and quality department. Here ideas are born,

developed and matured. We play with fabrics,

colors and prints that are matched across our

entire collection. To be able to reach a wide target

group, we work hard to accommodate the desires

of several different countries in the design stage.

WE TAKE RESPONSIBILITY! Brands4kids takes the utmost care to reduce its environmental impact. This is a continuous process where we audit and reassess our suppliers all the time. Even if this takes up a lot of time and resources, we are convinced that it is worth the effort and that this is the right thing to do for both our children’s health and the world we live in. We focus 100% on ensuring that our products do not contain any hazardous chemicals. We never use any nickel or colorants containing heavy metals in our production. A large part of our products are Oeko-Tex 100 certified every year. The Oeko-Tex mark is the consumer’s guarantee that the product does not contain any hazardous substances. The Oeko-Tex tests are conducted at independent institutions, and the requirements are continuously updated to match the most recent research of medical science.

In other words, we are always one step ahead when it comes to children’s wear.

WITH THE UTMOST CARE Having a constant focus on pro-duct properties and ensuring that the raw materials we use in our products live up to the European chemical regulations – REACH – comes as a matter of course to us. We conduct regular spot checks of our products to ensure the quality and make it possible for the parents to feel safe buying our products. Quality control for us is more than just carefully checking the seams, and we take full responsibility for everything that cannot be seen with the naked eye.

Quality is documented in coope-ration with an internationally recognized testing institute – Bureau Veritas. Last but not least, we get our young users to test out our clothes to make sure that we actually deliver what we promise.

Fleece in the hood

Quality zippers

Waterproof seams

Elastic at the wrists

No internal stitching

Visible reflective strips back and front

Adjustable detachable straps

Detachable hood

TEST REPORT

DK Bureau Veritas Consumer Products Services, Inc.

(Lab Address) (Telephone Fax) website:cps.bureauveritas.com

This report is governed by, and incorporates by reference, the Conditions of Testing as posted at the date of issuance of this report at http://www.cps.bureauveritas.com

and is intended for your exclusive use. Any copying or replication of this report to or for any other person or entity, or use of our name or trademark, is permitted only

with our prior written permission. This report sets forth our findings solely with respect to the test samples identified herein. The results set forth in this report are not

indicative or representative of the quality or characteristics of the lot from which a test sample was taken or any similar or identical product unless specifically and

expressly noted. Our report includes all of the tests requested by you and the results thereof based upon the information that you provided to us. You have 60 days from

date of issuance of this report to notify us of any material error or omission caused by our negligence; provided, however, that such notice shall be in writing and shall

specifically address the issue you wish to raise. A failure to raise such issue within the prescribed time shall constitute you unqualified acceptance of the completeness of

this report, the tests conducted and the correctness of the report contents.

The content of this PDF file is in accordance with the original issued reports for reference only.

This Test Report cannot be reproduced, except in full, without prior written permission of the company.

Technical Report: (6614)157-0268

June 13, 2014

Date Received: June 6, 2014

Page 1 of 6

APPLICANT NAME

Kristina Plet

APPLICANT COMPANY NAME Brands 4Kids A/S

APPLICANT STREET ADDRESS CITY, STATE, ZIP

Lollandsvej 2 DK-7400 Herning

Sample Description: Rubber boots Color:

Yellow Style No(s):

1147

Order No.: /

PO No.: 100692

Model No.: /

Batch No.: /

Age Grade: /

Product End Use: /

Vendor: /

Retest No.: /

Manufacturer: /

Supplier Reference: /

Buyer: Brands 4 Kids

Country of Origin: China

Test Period: June 6, 2014 to June 13, 2014 Country of Destination: DK

Fiber Content / Care Instruction: /

SUMMARY OF TEST RESULTS

TEST REQUESTED

CONCLUSION REMARK

Azo Dyes Content

PASS

Formaldehyde content

PASS

Polycyclic Aromatic Hydrocarbons (PAHs) Content PASS

Total Lead (Pb) Content

PASS

Phthalates Test

PASS

REMARK

If there are questions or concerns on this report, please contact the following persons:

General enquiry and invoicing Ms. Molly Hu

(021) 24081913

[email protected]

Technical enquiry-Chemical Mr. Christ Ye

(021) 24081949

[email protected]

BUREAU VERITAS

CONSUMER PRODUCTS SERVICES DIVISION (SHANGHAI)

PREPARED BY : Molly

Matthias Chan

Director (North China Analytical Support)

Waterproof WindproofQuality Zipper

Welded seams N

o centrifugin

g N

o tumble dryer

No fabric softe

ner

No drying cupboa

rd

Vand afvisende

Vindtæt

Kvalitets lynlås

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g Ingen tørretumbler

Ingen skyllemid

del Intet tørreskab Tapet sømme

Taped seams

Åndbart

Breathable

Varm

WarmWaterproof Windproof

Quality Zipper

Welded seams N

o centrifugin

g N

o tumble dryer

No fabric softe

ner

No drying cupboa

rd

Vand afvisende

Vindtæt

Kvalitets lynlås

Svejsede sømm

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Ingen centrifugerin


Ingen skyllemid


Taped seams

Åndbart

Breathable

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Quality Zipper

Welded seams N

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No fabric softe

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No drying cupboa

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Vand afvisende

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Kvalitets lynlås

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Ingen centrifugerin


Ingen skyllemid


Taped seams

Åndbart

Breathable

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Quality Zipper

Welded seams N

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No fabric softe

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No drying cupboa

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Vand afvisende

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Breathable

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We admit it. We have ambitions to make Brands4kids even better. We want to be the preferred supplier and partner for baby and children’s clothing and accessories in Europe. That is what we are working towards — and this also involves you.

- creating practical and smart children’s wear. It must be strong, comfortable, and great value for money for both you and your family.

WE ARE PASSIONATE ABOUT

- good earnings for retailers. The selection is wide, deep, and attractive. Products with individual design that connect to customer needs and desires bring a lot of traffic to the shop. And you can see this on the bottom line.

WE PROVIDE

- safety and security in our products. We test both the shape and function of the design. We ask focus groups, all processes are subject to strict standards. Fabrics are continuously analysed and tested.

WE THINK ABOUT

- efficient production and well-organized logistics. We are your warehouse, you get your goods on time, in the quantity, the quality and the size you need. No more — and certainly no less.

WE ENSURE

- to be your first and safest choice. Always. Whether it is purchase or profits we are talking about. 24 hours a day, with online ordering of goods on the B2B portal. We want to deliver a good product with a high service level, because we want our customers to be happy and satisfied.

WE WANT

GOAL-ORIENTEDAND AMBITIOUS

FROM THE NEAR AND FAR EAST The whole world is our playground, and with an export share of 60%, we feel qualified to claim that we know what parents and their children want. That is design, quality, and practicality, at child-sized prices.

A lot of water has gone under the bridge since Martin Kragh-Schwarz’s time.

Today Brands4kids operates across most of Europe, and we manufacture

our products in the EU, Vietnam, India and, China. The company was among

the first to manufacture outside the country four decades ago. This has

given us a comprehensive network, long-term strategic partnerships, and

considerable knowledge that we benefit from to this day — and we can now

share it with you.

1.5 million items in stock

Higher sales and better profits for your shop

Delivery within 24 hours

Delivery 365 days a year

On top of this, you can order 24 hours a day, 7 days a

week on webshop www.brands4kids.dk, where you have

access to 1.5 million items. Contact us for details.

We want to be the biggest player in basic goods in

Scandinavia. So we use all our efforts to give you and

your customers a service and experience that is out of

the ordinary.

For example, we aim to deliver from day to day so that

you always have the products your customers want. This

is good service and gives added value — and at the same

time, you do not need to tie up capital in a larger stock.

FULL OF NUMBERS Here, there and everywhere on the shelves. With over 1,000 items in stock in our basic product range, we have what you are looking for in body stockings, nightwear, bibs, socks, leather slippers, rain suits, rubber boots and woollen goods.

BASIC• Need to have

• Large range in many colors

• Products that can be used all year round

• Never out of stock

• Day-to-day delivery

• Focus on trends and color

compositions

• Seasonal items – four

collections per year

• Clothes that can be used

for every day and for special

occasions

• Quality clothes for children

• Seasonal items which are

delivered all year round

FASHI

OUTDOOR• Outdoor wear with high functionality

• Clothes capable of withstanding play and hard wear

• Layer on layer – from ski underwear and wool to thermal

wear, rainwear or outerwear

• Focus on rising consumer demands for functions such as

warmth, waterproofness, breathability, zippers, and

reflective strips

• Comfortable, light, and good fit

• For all sorts of weather – from rubber boots to soft shell

and rainwear

ON

The brands must be practical and good value for money. They must be smart and colorful.

They must be hard wearing and functional. They must be sustainable and Oeko-Tex labelled.

It’s not ”either... or”, it’s ”both... and”. We give customers value for money and more to choose from.

You do business with one company.

WE GIVE YOU FIVE STRONG BRANDS

DNA

You do business with one company.

WE GIVE YOU FIVE STRONG BRANDS

Pippi combines soft, natural fabrics, simple prints, and tested fits. The

baby-in-arms gets clothes that are easy to take on and off, while the

growing baby’s changing patterns of movement are also catered for.

Pippi’s extensive basic range contains a wide range of products in both

neutral and fun colors when it comes to the popular body stockings,

nightwear, bibs, and diapers.

Pippi products are Oeko-Tex 100-certified in the highest class for baby

textile that is in direct contact with the skin, and a large part of the products

today are made from organic cotton.

S I N C E ♥ 1 9 4 6

MadewithLove

KING OF OUTERWEAR

DNA

PROPERCLOTHING!

THIS IS

LIFE

CeLaVi is created with focus on well-being. It should be great fun to be

a ”real mischief-maker”, who lives, plays, and explores in all kinds of

weather. The clothes are strong, smart, and in bright colors. Beautiful

motifs repeat on both rainwear and rubber boots and can be combined in

countless variations.

Weather does not matter when the hydrostatic pressure and breathability

of the outerwear is as high as here. The rubber boots fit so well that the

kids will be playing in puddles for hours.

CeLaVi also has a large basic range of leather slippers, underwear,

nightwear, and woollen underwear. CeLaVi makes life beautiful

— especially for children.


Welded seams

N

o centrifugin

g N

o tumble dryer

No

fabric softene

r

No

drying cupboard

Vand afvisende

Vindtæt

Kvalitets lynlås

Svejsede syninger

Ingen centrifugerin


Ingen skyllemid

del

Nicht Fabric Softn

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Intet tørreskab Tapet sømme

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Åndbart

Breathable

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Wasserdicht Winddicht

Qualitätsreißversc

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Nicht in den Trock

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Tumble dryer Drying cupboard

Tåler tørretumbler

Tåler tørreskab

Den Trockner Trockenschrank


Welded seams

N

o centrifugin

g N

o tumble dryer

No

fabric softene

r

No

drying cupboard

Vand afvisende

Vindtæt

Kvalitets lynlås

Svejsede syninger

Ingen centrifugerin


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Åndbart

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Schweißnähte

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Tumble dryer Drying cupboard

Tåler tørretumbler

Tåler tørreskab

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PROPERCLOTHING!

THIS IS

LIFE

Mala is our basic range of socks and tights in countless colors and designs.

Mala offers beautiful patterns and lovely colors with a fun, festive look

– and endless usability.

Mala is Oeko-Tex 100-certified, with a focus on health and the

environment, and the products are of high quality, with soft toe and low

peeling, which provides good comfort and long durability.

Welcome to the Mala universe — a world full of colors for children aged

0-12 years.

Minymo is designed and developed for a Scandinavian look with

international appeal. Colorful prints and a unique design help to create

practical clothing for all children who live an active life with fun and

games. Minymo is quality clothes for happy and active children, at prices

that are reasonable – in all respects.

Minymo offers sweet, smart, and practical clothes for babies aged

0-2 years. For girls and boys aged 2-12 years, there is functional and

fashionable clothing that is feminine or cool, which can be worn for any

occasion!

Coolfashion

ME TOO is a world full of colors. An original, easily identifiable universe for

children aged 0-10 years that is just brimful of fun ideas, creative prints

and unique designs.

We look at life in a colorful, and playful way where our strength is our

ability to adapt the latest fashion trends to our own unique styles.

ME TOO is quality wear with focus on design and an insight into what works

for kids. We are designers at heart, so we strive to create designs that are

sweet and cool.

Sweet, cool and colorful – this is ME TOO.

H A P P Y C O L O R F U LK I D S

WE ARE ONE STEP AHEAD WHEN IT COMES TO CHILDREN’S WEAR

LOLLANDSVEJ 2 · DK-7400 HERNING · DENMARK · TELEPHONE +45 9626 [email protected] · WWW.BRANDS4KIDS.DK

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brands4kids profile brochure uk

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