brandwidth experience lab (july 2015)
TRANSCRIPT
Origin: 1925–30; band + width
Origin: 2009; brand + width
band·width [band-width, -with]noun
1. the smallest range of frequencies constituting a band, within which a particular signal can be transmitted without distortion.
2. the transmission capacity of an electronic communications device or system; the speed of data transfer:
3. mental capacity; intelligence:
4. a person's capacity to handle or think about more thanone thing at the same time:
brand·width [brand-width, -with]verb
1. the range of experiences within which the brand essence can
be translated into brand experiences without distortion.
2. the capacity to transmit the brand message effectively.
3. brand capacity; brand intelligence.
4. a brand's capacity to touch and move more people across more mediums more often.
Brandwidth Experience Lab
Welcome to the
&
Strategy.
Design.
Creative.
Execution.
How we do itDistilling the
BRAND ESSENCE
in to an experience that is relevant to
the brandUsing
CREATIVE INSIGHTS
to ensure that the experience
will resonate with consumers
The result –
EXPERIENTIAL SOLUTIONSto increase your brandwidth
Relying on
TACTICAL EXPERTISE to ensure the experience is brought to life in
the most efficient manner across the most effective platform
RANJIT RAINA
HIMANSHU ANAND
DEEPAK PAHWA
SHANTANU GOYAL
SHASHANK GUPTA
What Nick Fury is to the Avengers, Ranjit is for the team at Brandwidth.Ranjit is the perfect mix of the Left & the Right part of the Brain & he leads the team at Brandwidth byputting a method to the madness in our business.
An Army Brat & a Mass Communication Post Graduate with 12 years of an experience in the eventand activation management space, Himanshu has been a part of some of the most viewedexperiential events in India like the Formula 1’s. Himanshu’s kick in life is to use Technology andcreate larger than life experiences.
Armed with an M.B.A. and more than 14 years in the Experiential Marketing Industry, Deepak hasbeen involved in driving some of the biggest on-ground National Campaigns. His never say neverattitude is shown in his strength of turning around things in the nick of time and managing peopleflawlessly.
Leaving behind the cushion of his Family Business, Shantanu after his M.B.A. has been involvedin planning and executing brand campaigns for various genres of clients that includeAutomobiles, Technology and FMCG. Detail oriented, Shantanu loves to create masscampaigns that generate conversations between Brands and their TG.
An Electrical Engineer who just could not get his creative aspirations fulfilled, so changedhis field. An M.B.A. in Below the Line Marketing, Shashank loves breaking the norm tocreatively curate experiences that are ideated at Brandwidth.
A platform AcTIVATED for mountain Dew inDIa REVOLVING AROUND
THE SPORT OF STUNT BIKING .
THE ACTIVITY WAS TAKEN ACROSS 10 STATES TO INITIATE TRIALS FOR
MOUNTAIN DEW AND KICKOFF AN INITIATIVE TO PROMOTE ACTION AND
ADVENTURE SPORTS., IN phase ONE FOCUSSING ON STUNT BIKING
WITH AN AIM TO INCREASE THE ENGAGEMENT OVER A
PERIOD OF TIME.
In the second phase bmx biking has been added to the same
BANG BANG ACTIVATION
A FIRST OF ITS KIND
NATION-WIDE HUNT FOR THE
SMARTEST KID
IN THE COUNTRY
Winners were taken out to
an adventure camp and
were then groomed by the
channel’s presenters
The winner became the brand
ambassador of the channel
for aN year & the child’s
higher education was
sponsored
The hunt was divided into
various phases that
involved taking the child
through tests / physical
challenges & mental
competitions
3MONTHS
400BEST SCHOOLS IN THE
COUNTRY
14CITIES
OVER 5,00,000KIDS ENGAGED
a unique concept that combined the passion foroff-roading with unmatched thrills and dares.
Geo
This extreme driving adventure challenge was designed to
test the physical ability and the mental agility of driving enthusiasts.The Hawkz were selected from auditions where enthusiastic contestants went through
rounds of crazy dares, mind-blowing obstacle courses to tough mind games.
4 CITIES
> 2,00,000 PEOPLE ENGAGED
A 7 EPISODE TELEVISED SERIES
A JOURNEY OF 16 HAWKZ
15 cities | 750 colleges
1,75,000 entries |
3 exhibitions | 3 workshops
A NATIONAL LEVEL CAMPAIGN activated to
invite IDEAS FROM PROFESSIONALS /
STUDENTS that could shape the future.
In association with the innovation cells at IIT’S, IIM’S AND
MEDICAL COLLEGES, the process and the jury was finalised
and the BEST IDEAS WERE FUNDED to become a reality.
8 cities
> 400 professional
Colleges ACTIVATED> 4,00,000 entries
4 IDEAS GIVEN SHAPE
EXPLORE | EXPERIMENT | IDEATE | INNOVATE
HUNT FOR THE “CHILD GENIUS” OF INDIA
Combining principles of SCIENCE, MATHS, ELOCUTION AND BASIC ROBOTICS, there were various levels of filtration.
India’s first ever hands – on contest across
SCHOOLS IN TIER 1 , 2 AND 3 CITIES
1600 SCHOOLS 60 CITIES
>18,00,000 KIDS ENGAGED
EXPLORE | EXPERIMENT | IDEATE | INNOVATE
a Hands on experience created for the target audience for the new sensation from Samsung -the GALAXY S5 !!
A SALES LED SELF FUNDEDNATIONAL ACTIVATION !!
26,755indirect contacts
11,655direct contacts
1,002store footfallS from the stall
407phones sold
An Android App was created which converted the Telegram to an SMS and sent it to the recipient's mobile number. The same
message was also printed on a Micromax branded Telegram and given to the Audience as memorabilia.
The setup was made to look like a post office with the help of props along
with a Museum displaying facts, trivia and the timeline of Telegram& the Morse Code and Telegraph Machines.
INTEGRATIONS @YOUTH CONNECT EVENTS
How do you
generate curiosity
and activate an
on air show ?
Simple!Mass Disruption -
on ground
followed by
on air
supported by
MASS PR.
Women dressed like Ugly Betty were let loose across Mumbai , Pune and Delhi & they roamed around known locations and were captured
on camera.
Simultaneous updates on social media & PR channels, followed by a massive print & online campaign on the announcement of the show
the very next day.
>2 Million impressions created
> 40 Ugly Bettys
>100 locations
more than 30 artists … 60 hrs of music8 pre parties … 3 day festival ... 2 stages … 3 after parties
A televised event, where an integrated on – line & print campaign ensured attendance in large numbers.
Along with the adrenaline rush of the race, spectators also experienced exhilarating
SUV off – roading, indulged in merchandise shopping along with a hands on F1
simulator. The Race was brought alive by a robust College Activation and a national level grid girl hunt.
59TH FOUNDATION DAY
A PIONEERING PROGRAM THAT TAKES
DIGITAL BANKING TO THE NEXT LEVEL
YOUTH PARLIAMENT (under the I Lead India umbrella campaign)
by Times of India brought together the best speakers of the country
debating with today’s leaders and decision makers
on various topics affecting the country.
The speakers were selected through
the campaign spread across the country with
a robust digital and on ground college activation plan .
Brandwidth recreated the entire Central Hall of the Lok Sabha for the final televised debate.
Pre Hype – more than 250 colleges covered.Online amplification.Entry Management.
RSVP.Final Debate.
A candid conversation with two of thegreatest sporting personalities of today's times
along with the author - Boria Majumdar.Carefully curated content was taken
On Air by Times Now.
Launch of the book compiling
175 years of Indian cartooning history
7 Cartoonists from across the country came
together for the first time to create a rare piece
of art to pay homage to political cartooning
and the common man – a character created by
the renowned R K Laxman.
The book was inaugurated by
Mr. Manish Tewari - Minister of Information and
Broadcasting.
DISTRIBUTORS & PRESS MEET
An event held to
motivate the Distribution Channel and
launch the new Pepsi Logo
The logo was launched by
the Brand Ambassador “Priyanka Chopra” at a Press Meet followed by
the Channel Meet.
The lineage of the brand was showcased in various
A/v’s and an oath for driving greater sales was taken by the Brand & Channel
Team.
R & R was also
organised with Priyanka Chopra.
Brandwidth provided a complete
eco – friendly solution which extended from
a seed paper invite to the event decor
being made of recycled materials.
An audit was done post the event to
calculate the Carbon Footprint impact of the Event & trees were planted to
neutralize this impact.
INDIA’S FIRST EVER
COMPLETELY ECO – FRIENDLY EVENT.
The objective of this week long event was to connect the green cause of the brand with the TG.
eco- friendly
installations
Press
conference an organic
food fiesta
photo
exhibits
The three-day buyer–seller knowledge meet for The
International Gemological Institute saw India's most renowned jewelry
and diamond manufacturers showcasing their exquisite designs
and diamond stock to retailers
DELHI – KOLKATA – BENGALURU Brandwidth partnered with IGI to build
this format and execute it as a series of
zonal conferences.
Along with creating Apps to manage the
meetings, Brandwidth also created Social
Gatherings during evenings for informal
interactions.
MICE was an extended service provided
by us for this conference.
We created a format of buyer- seller meets
where a buyer got to meet every seller individually,
creating an opportunity for business.
800 meetings, 3 days per region Security for Jewelry MEETING MANAGEMENT APP, MICE, GALA EVENINGS
Logistics, Conference management,
M.I.C.E & destination management
GALA AWARDS NIGHT
Symantec dealers were taken to THAILAND as a reward for TARGET FULFILMENT.
We created a customized itinerary to give the winners a “SUPERSTAR” TREATMENT.
Brandwidth carefully planned the entire trip for the partners to create AN ANNUAL INCENTIVE TOUR which they look forward to year after year.
2 DAY ANNUAL CONFERENCE IN GOA to motivate the sales team.
Over 150 PEOPLE travelling from all across the country to Goa.
A FIRST OF ITS KIND EXPERIENCE for McCain as an organization.
All MICE / EVENT / TEAM BUILDING activities were handled by BRANDWIDTH.
ESOP CONFERENCES A larger than life “feel good factor” employee event to offer stock options of the company to the employees.
30 DAYS | 20 CITIES | 45 CONFERENCES
GSK celebrated the success of
with their distributors & wholesalers
18 CITIES IN 3 WEEKS> 300 WHOLESALERS TOUCHED
MAHURAT ORDERS WORTH 8 CR
From logo creation to managing the entire communication campaign, from hype creation to the execution – Brandwidth did it all !!
A successful programme that ran for 2 years to engage the employees .
A SPORTS- BASED EMPLOYEE ENGAGEMENT PROGRAMME
Brandwidth also created the Mascot for the Engagement - The ReliChamp
19CITIES
6SPORTS
over 90,000 employees engaged
Drop in for a cup of coffee !