Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media

organization. A non-profit corporation, WLUSP is best known for thepublications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produceaward-winning, relevant media that engages, informs and entertains the Laurier

community. Our Brantford publications consist of The Sputnik newspaper, BrantfordRadio Laurier, The WLU’er student handbook, and The Carnegie Yearbook.

If you want to reach and inform the 4,000 students, staff and faculty that make up the Brantford Laurier community, then take a look inside and let us know how we

can help you to make the most of these exciting advertising opportunities.

Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publica-tions, are as follows:All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publi-cations of incorrect material unless orders are accompanied by copy or legible proofs for identifica-tion. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publica-tions can be purchased.

NSF Cheques:A fee of $30.00 will be charged to any account issuing a N.S.F. cheque.

Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

Invoicing & Late Fees: Thank you for your business. We do expect payment within 30 days, so please process this invoice within that time. There will be a $2.95 interest charge per month on late invoices.First time advertisers are required to pay in advance. All prices are in effect until April 30, 2015, however we reserve the right to respond to unanticipated price increases.

Graphic Design Fees:** New this year**A fee of $50 will apply to each ad that WLU Student Publications graphic designers are required to create or modify.

Tems & Conditions

Contact Angela EndicottWLUSP Advertising Manager

519-884-0710 ext.3560angela.endicott@wlusp.com

Brantford Campus

Ad copy deadline is due at Noon onthe Friday prior to the date ofpublication. Exceptions: August 25 deadline for the August 29 issue. December 19 deadline forJanuary 7 issue.

Advertising Deadlines

2

Publication Dates

Fall 2014Aug 29**,Sept 10**, 24Oct 8, 22Nov 5, 19

Winter 2015Jan 7, 21Feb 4, 11March 4, 18April 1

IssuesSummerPremium**

Date June 18 (online issue) Aug 29, Sept 10

Price -50% +25%

1000 Issues printed bi-weekly55 % pickup rateAverage readership of 1,375 per issue Distributed to 23 locations; 9 campus buildings and 14 off campus locations.

BundleRates

By combining different media options youare effectively reaching a greater studentdemographic while saving money. Bundle

rates are calculated at the time the adconfirmation is made. A discount will not

be applied to retro active ad placements.

City Media

Since 2012 we have been partnered with City Media, a third party company thatenables your ads to be searchable through search engines and social media.

How does this work you ask?

What does this mean for you?

More results, more engagement, better ad recall, & more cutsomers

1) We send City Media any ads that you place with us (print, radio, or online).

2) They pull it apart and assign tags to any key words/ offers included in your ad.

3) A person searching any combination of words found in your ad will bring your ad up as one of the top searches in the search engine (ie. Google, Bing, Yahoo).

The Carnegie is a yearbook that is dedicated to providing students of the campus with photosand reflections of their years on the Brantford campus, This is something every student will want

to share with friends and family. All undergrad students who have graduation photographstaken on campus by the official photographer will receive a free copy of the yearbook.

This is an opportunity for your business to be a part of a school year to remember.

$690$123$81

Business Card $59

Full PageHalf Page1/4 Page

8”w x 11”h8”w x 5.5’h4”w x 5.5”h4”w x 2”h

Advertising Rates

Advertising Rates

The Sputnik is a bi- weekly paper with a circulationof 1,500 distributed to both on and off- campus locations. The Sputnik provides news coverage,entertainment and insight for members of Laurier Brantford’s student body as well as the Brantford community.

Bundle 2 or more options saves you

Sputnik Newspaper Ad Dimensions

Full page

10”x15.86”10”x7.5”

Half Page 1/4page

5”x7.5”

10”x3.75

1/5 page

5”x4”

1 colour $140

2 colour $225

Full colour $350

The CarnegieYearbook

All prices are in black and white unless otherwise stated. Ad prices are exclusive of HST

$650

$240.25$148

Back Page(Full Colour)Full PageHalf Page

$128$106$84 $175/ 1000

1/4 Page1/5 Page1/8 PageInsert

1/8 page

1010%%

3

Ad copy deadline is due at Noon onthe Friday prior to the date ofpublication. Exceptions: August 25 deadline for the August 29 issue. December 19 deadline forJanuary 7 issue.

Advertising Deadlines

2

Publication Dates

Fall 2014Aug 29**,Sept 10**, 24Oct 8, 22Nov 5, 19

Winter 2015Jan 7, 21Feb 4, 11March 4, 18April 1

IssuesSummerPremium**

Date June 18 (online issue) Aug 29, Sept 10

Price -50% +25%

1500 Issues printed weekly% on-campus pickup rate% off-campus pickup rateAverage weekly readership of Distributed to 23 locations; 9 campus buildings and 14 off campus locations.

BundleRates

By combining different media options youare effectively reaching a greater studentdemographic while saving money. Bundle

rates are calculated at the time the adconfirmation is made. A discount will not

be applied to retro active ad placements.

City Media

Since 2012 we have been partnered with City Media, a third party company thatenables your ads to be searchable through search engines and social media.

How does this work you ask?

What does this mean for you?

More results, more engagement, better ad recall, & more cutsomers

1) We send City Media any ads that you place with us (print, radio, or online).

2) They pull it apart and assign tags to any key words/ offers included in your ad.

3) A person searching any combination of words found in your ad will bring your ad up as one of the top searches in the search engine (ie. Google, Bing, Yahoo).

The Carnegie is a yearbook that is dedicated to providing students of the campus with photosand reflections of their years on the Brantford campus, This is something every student will want

to share with friends and family. All undergrad students who have graduation photographstaken on campus by the official photographer will receive a free copy of the yearbook.

This is an opportunity for your business to be a part of a school year to remember.

$690$123$81

Business Card $59

Full PageHalf Page1/4 Page

8”w x 11”h8”w x 5.5’h4”w x 5.5”h4”w x 2”h

Advertising Rates

Advertising Rates

The Sputnik is a bi- weekly paper with a circulationof 1,500 distributed to both on and off- campus locations. The Sputnik provides news coverage,entertainment and insight for members of Laurier Brantford’s student body as well as the Brantford community.

Bundle 2 or more options saves you

Sputnik Newspaper Ad Dimensions

Full page

10”x15.86”10”x7.5”

Half Page 1/4page

7.5”x5”

10”x3.75

1/5 page

5”x4”

1 colour $140

2 colour $225

Full colour $350

The CarnegieYearbook

All prices are in black and white unless otherwise stated. Ad prices are exclusive of HST

$650

$240.25$148

Back Page(Full Colour)Full PageHalf Page

$128$106$84 $175/ 1000

1/4 Page1/5 Page1/8 PageInsert

1/8 page

1010%%

3

Wilfrid Laurier University Student Publications (aka.WLUSP, pronounced “Wah-loo-sip”) is Laurier's official autonomous, student-run media

organization. A non-profit corporation, WLUSP is best known for thepublications it produces that serve both the Waterloo and Brantford campuses.

Over the past 80 years Student Publications has been proud to produceaward-winning, relevant media that engages, informs and entertains the Laurier

community. Our Brantford publications consist of The Sputnik newspaper, BrantfordRadio Laurier, The WLU’er student handbook, and The Carnegie Yearbook.

If you want to reach and inform the 4,000 students, staff and faculty that make up the Brantford Laurier community, then take a look inside and let us know how we

can help you to make the most of these exciting advertising opportunities.

Policies:The terms and conditions, which apply to all advertising printed or distributed by WLU Student Publica-tions, are as follows:All copy and type arrangements subject to approval of the publisher. Printing of key numbers not guaranteed. Advertisements are charged face measurements plus 1/8th inch above and 1/8th inch below to allow for shoulders. The advertiser agrees that the publisher shall not be liable for damages arising out of errors in the advertisements containing the error. The publisher is not responsible for publi-cations of incorrect material unless orders are accompanied by copy or legible proofs for identifica-tion. All telephone orders and cancellations must be confirmed in writing. Liability is not accepted for any non-insertion of any advertisement. The publisher is not responsible for advertising material unless return delivery instructions are received within 30 days after publication. Contest advertisements must be submitted in advance and include rules. List of winners must be filed with the publisher. Contingent orders not accepted. An order not corresponding with the current rate card will be regarded as a clerical error and the advertising will be inserted at face rate.

Advertising Deadlines:Advertisements accepted after the deadline are not guaranteed for print quality or clarity. Any copy changes made to an ad after the deadline wave the right to approval of ad before it goes to print.

Discounts:Discounts may be cancelled or withheld if the customer fails to comply with the terms and conditions.

Cancellation Policy:Cancellation after the deadline (Friday @ noon) before the paper goes to print will result in payment of full.

Tear Sheets:As of September 2012 all invoices are being sent electronically. Tear sheets will only be sent upon request from the advertising client. If you require a tear sheet it will be forwarded with a print copy of the invoice. High quality printouts and/or disk copies of advertisements produced by Student Publica-tions can be purchased.

NSF Cheques:A fee of $30.00 will be charged to any account issuing a N.S.F. cheque.

Inserts:Inserts must not contain 3rd party advertising. All inserts must be approved by the Advertising Manager. Inserts larger than one page will be charged a premium for additional pages. Inserts will only be accepted on non-glossy paper. Be advised that we only accept three inserts per issue.

Invoicing & Late Fees: Thank you for your business. We do expect payment within 30 days, so please process this invoice within that time. There will be a $2.95 interest charge per month on late invoices.First time advertisers are required to pay in advance. All prices are in effect until April 30, 2015, however we reserve the right to respond to unanticipated price increases.

Graphic Design Fees:** New this year**A fee of $50 will apply to each ad that WLU Student Publications graphic designers are required to create or modify.

Tems & Conditions

Contact Angela EndicottWLUSP Advertising Manager

519-884-0710 ext.3560angela.endicott@wlusp.com

Brantford Campus