brave new world 2 0 pt 3
DESCRIPTION
HKU General Studies class 2009.02.23TRANSCRIPT
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網絡新視野 2.0
第三節:Web 2.0的技術下的突破:虛擬世界與現實的商機
莫乃光2009.02.23
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Web 1.0-1.5
• 出版模式:– 從上而下– 內容為王 (Content is king)
• 第一代 Yahoo!不是搜尋器• 電郵是唯一 killer application
• 用戶地位、要求愈來愈高
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Web 2.0 (O'Reilly, 2005) 核心概念是互動與分享,所有的網路行為,都可用「互動、分享」的概念來作詮釋。
將Web作為平臺
駕馭群體智慧
資料將變成未來的「 Intel Inside」
“軟體不斷發行與升級的循環將會終結( 永久的 Beta ”版 )
輕量型程序設計模型
通過內容和服務的聯合使輕量的業務模型可行
軟件執行將跨越單一設備
豐富的使用者體驗
分享和參與的架構 所驅動的網絡效應
通過帶動分散的、獨立的開發者把各個系統和網站組合形成大彙集的改革
拉動長尾的能力
快速的反應與功能新增
雙向的互動
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Web 2.0 in Under 5:00
http://www.youtube.com/watch?v=NLlGopyXT_g
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長尾理論 (Anderson, 2004)
Book (2006)
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長尾理論
Source: Wired Magazine, Oct 2004
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長尾理論
Source: Wired Magazine, Oct 2004
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長尾理論
Source: Wired Magazine, Oct 2004
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http://www.jeffro2pt0.com/images/web20logos.jpg
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創意共享 Creative Commons
http://www.youtube.com/watch?v=qzC99sf2u7g
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創意共享 Creative Commons
• Lawrence Lessig @HKU 2008.10.24
– 「自由文化與自由社會:西方可以兼得?」
• http://hk.creativecommons.org/2008/11/20/videos/langswitch_lang/zh/
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Finally...
http://youtube.com/watch?v=NPLNlEnZ0sM
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莫乃光 Charles Mok
http://www.charlesmok.hk
http://charlesmok.blogspot.com