Disrupting Bra Shopping

200,000 Brayola Women Profiles

Feb-

12

Apr-1

2

Jun-

12

Aug-

12

Oct-1

2

Dec-1

2

Feb-

13

Apr-1

3

Monthly new brayola profiles

Over 500,000 bras added

Distribution & Brand Loyalty Via Facebook

Distribution & Brand Loyalty Via Facebook

High Engagement - The Brand Page <> Brand Page

Conversion to buy Via Facebook page

Distribution & Brand Loyalty Via Pinterest

Brayola’s Secret Sauce

Helping ALL women of various age groups, sizes and needs

+Crowd sourcing the biggest bra database in the

world+

Learning what women love & need through data analysis and feedback loops

= High conversion rate, low return rate

Mar

-12

May

-12

Jul-1

2

Sep-

12

Nov-1

2

Jan-

13

Mar

-13

Total clicks on buy

Meet Brayola.com (play later )

http://www.youtube.com/watch?v=RS86Q-0koa0