brazil 22 jump street online media plan · network facebook social ads, targetted by 18~24 years...
TRANSCRIPT
![Page 1: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/1.jpg)
Online Marketing Campaign
BRAZIL 22 Jump Street
Online Media Plan
![Page 2: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/2.jpg)
Internet Audience - Brazil
96.7MM
18.7MM
Source: ComScore June 2014
Movie Target Male 18-‐24, fans of franchise
![Page 3: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/3.jpg)
• 24 Days Campaign • R$150.000,00 Media Investment
22 Jump Street - Online Campaign
Target: Male 18-‐24
Fans of franchise, comedy and talent
![Page 4: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/4.jpg)
Strategy
The campaign is composed by: - Publieditorial and video on comedy sites; - The major movie websites with Take Over and standard formats; - Aggressive Facebook Social Ads reaching 15 million fans of genre;���- Interaction between 2 major fanpages kidding about the horror genre; - Google search, media display (Google Display Network) and engagement ads; - YouTube coverage with True View format; - Promoted Tweets generating engagement exploring the content; - Showtime tickets campaign covered by ingresso.com.
22 Jump Street - Online Campaign
![Page 5: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/5.jpg)
Strategy Comedy sites
3 big Brazilian comedy sites: O Boteco da Net, LOL Hehehe, Bobagento
and vlogger 5 Alguma Coisa.
Premium ad Network
Facebook social ads, targetted by 18~24 years fans of comedy, talent
and franchise
Movie Site
1 major Brazilian movie websites 1-day Wallpaper
Multi Home.
Over 8,000 sites ad network running ads on CPV format
(counting after 6”)
Google search, Display ���and Youtube will reach���
fans of the comedy. Social Media
Roadblock during one week
Promoted Tweets engaging users through
movie content
22 Jump Street - Online Campaign
![Page 6: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/6.jpg)
Roadblock during the week.
22 Jump Street - Online Campaign
![Page 7: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/7.jpg)
Reach the target MF 18-24, fans of franchise, comedy, talent.���
22 Jump Street - Online Campaign
Google Display Network + Hover to play Search text ads
![Page 8: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/8.jpg)
YouTube True View InStream
22 Jump Street - Online Campaign
True View
![Page 9: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/9.jpg)
Reach the target MF 18-24 fans of franchise.
Estimated 15 million fans of cast, franchise and comedy.
22 Jump Street - Online Campaign
Social Ads
![Page 10: BRAZIL 22 Jump Street Online Media Plan · Network Facebook social ads, targetted by 18~24 years fans of comedy, talent and franchise! Movie Site 1 major Brazilian movie websites](https://reader035.vdocuments.net/reader035/viewer/2022071103/5fdc93e107fd48762a75526c/html5/thumbnails/10.jpg)
Brasil – Lucy - Online Media Plan
Full Page Reach Media Video In Text Video
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Brazil Reach % 26.60%
Target Unique Users 9.2 MM
Total unique users 96.7 MM Number of Days 24
Imps / Unique Users 3+
Total Imps. Campaign 27,6 MM Recommend Investment
Insidious 2 (Reais) R$ 149.999,96
22 Jump Street - Online Campaign