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DISTRIBUTION

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CompetitionCompetition

Sept 13

Sept 20

PLANES (3D)

ELYSIUMTHE HEAT

SILENT HILL REVELATION

THIS IS THE ENDR.I.P.D.

WE´RE THE MILLERS

CLOUDY 2RUNNER RUNNER

MATO SEM CACHORRO (LP)

GRAVITY (3D)

SERRA PELADA (LP)KICK-ASS 2

THE FIFTH STATETHE COUNSELOR

JUSTIN AND THE KNIGHTS OF VALOUR

Sept 27 Oct 11 Oct 25

THOR 2 (3D)

Oct 4 Oct 18 Nov 1

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Release ScenarioRelease Scenario– CLOUDY 2 will be the only family film/animation in the market for 3 weeks. Its only serious competition will come from Thor 2.

– Week of the celebration of Children´s date (Oct 6). It is not a holiday but parents tend to spend more time and do special family programs.

– Same period of Hotel Transylvania release

– The first movie grossed R$ 14 MM in 2009 with less 3D screens than we have today

Cloudy 1Oct 2, 2009R$ 14MM

Hotel TOct 5, 2012R$ 31,2MM

The CroodsMar 22, 2013R$ 33,6MM

Cloudy 2Oct 4, 2013

EstimateR$ 35MM

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EstimatesEstimates

CLOUDY 2Oct 4, 2013700 prints

Estimate GBOR$ 35 MM

RevenueR$ 16,4 MM

Actual Ad Pub BudgetR$ 4,47 MM

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CREATIVE

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Local TitleLocal Title

Tá Chovendo Hambúrguer 2 – It´s Raining Hamburger 2

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In-theater MaterialsIn-theater Materials

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Local MaterialsLocal MaterialsCharacter Standee Set

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Local MaterialsLocal MaterialsFull HD TV

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Local MaterialsLocal MaterialsSpecial Panels in several locations

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EXHIBITOR RELATIONS

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TrailersTrailers340 prints - Trailer A

Digital 2D/3D – 03/07/13 

570 prints Trailer A 35mm – 05/15/13

 401 prints - Trailer B

Digital 2D/3D – attached to The Smurfs 2 

256 prints - Trailer B 35 mm – attached to The Smurfs 2

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Trailer PlacementTrailer Placement

2.761.557 Adm. 7.588.174 Adm. 2.706.392 Adm.6.755.481 Adm.3.252.329 Adm.1.376.965 Adm. 1.814.956 Adm.

22-Mar-2013 26-Apr-2013 21-Jun-2013 5-Jul-2013 12-Jul-201317-May-2013 2-Aug-2013

(Still screening)

OTHER TARGETS

16-Aug- 20132,5 MM adm

13-Sep-20132 MM adm

16-Aug- 20131,7 MM adm

16-Aug- 2013200,000 Adm BRAZIL

Concessions ProgramsConcessions Programs-We will have presence at all major exhibitors. Below is the estimated media value considering POS material, online media, newspaper and lobby screens media:

Cinemark – US$ 350,000 UCI – US$ 170,000KINOPLEX – US$ 200,000CINÉPOLIS – US$180,000

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Online ProgramsOnline Programs-Themed background and media at exhibitors websites

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MEDIA

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TVTV- Globo Network with top children / family oriented programs.

- SBT Network covering all their children oriented programs.

The TV buy will be in 40 markets with coverage of 69% and

an average frequency of 3,5.

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PAY TVPAY TV- Pan regional buy

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OOHOOH- Subway stations in SP and RJ with panels and 3D figures of the foodimals

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OOHOOH- Street furniture in SP and RJ

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NewspaperNewspaper- Metro Newspaper in SP and RJ – fake news cover + ad + colouring activity for kids

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DigitalDigital

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DIGITAL

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Collect the foodimals Collect the foodimals Scavenger HuntScavenger Hunt

Postal cards featuring the foodimal on one side and the character breakouts on the other side will be distributed on restaurants, theaters, malls and schools.

People will be invited to collect the card and scan the QR code to find more about the foodimal.

Each QR code points to a different mobile page featuring a specific foodimal profile.

When people collect all the foodimals they get access to a special mobile download pack with wallpapers and clips.

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The fun (food) is on The fun (food) is on the table gamethe table game

Online table game for kids and parents, with lots of fun for all family and activities to be done together!

Each player must complete a mission to advance on the game board, for example: impersonate a foodimal, jump as high as Steve the Monkey, etc

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Instagram foodimal Instagram foodimal challengechallenge

Flint will challenge people to create their own foodimals and send pictures through Instagram using the hashtag #desafiochovendohamburguer

We will have a virtual Flint commenting and sharing the photos on the fanpage.

PUBLICITY

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Food DonationFood DonationIn partnership with a movie chain, collect perishable food linked to an online promotion: for each 1000 kg of food collected, a prize will be raffled amongst the people who donated. The mechanics will work like this:

1) Go to any theater of the partner chain2) Donate 1kg (or more) perishable food3) For each kg, the person gets a coupon4) These coupons will be used in the prizes‘ raffle each time we collect 1000 kg of food

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Severiano RibeiroSeveriano Ribeiro- Pre-sale program with Severiano Ribeiro movie chain (one of the biggest in Brazil with 35 complex in the country)- Create a “special sponsored ticket” - the person buys his own and “sponsor” a ticket for a child. - The children who’ll get the tickets will be students of public schools that rarely have the chance to go to the theater. -To choose these children, each teacher will ask their students to write a small essay on “how do you think it’ll be your first time in a theater?” or something similar. -The best ones will get to go in a school tour to a special screening of the film (we will provide transportation and gifts for the children).

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Recreio MagazineRecreio Magazine

Tie in the film with Recreio magazine, the #1 children/tweens oriented magazine.

Create special breaks promoted by the film on the weeks before its release with recipes for children to prepare simple dishes with their parents.

The magazine will also run a cover story at the week of the release.

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CelebranatorCelebranator

Create an online invitation for press screenings call “celebranators”. The animated newsletter will explode on screen with thousands of colors and glitters.

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Weather GirlsWeather GirlsWe will select a designer to draw famous former Brazilian weather girls from Globo Network in the same style of the characters of our movie, interacting with characters as an homage of the film to them.We will send the reporters the framed draw and publicize the homage.

PROMOTIONS

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Sheraton Hotel & ResortSheraton Hotel & ResortCreate a themed room and also a special kids menu  Mechanics : Kids until 12 years old, will win a free special meal inspired by the foodimals on the purchase of an adult meal. Media Support: -12 e-mail blaster for Starwood Preferred Guests: 120,000 people in 3 - Media on Sheraton Latam website  (187mm page views, 43mi unique visitors per day)- dedicated landing page-10,000 e-mail blaster sent to travel operators and agencies

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Tutti FruitTutti FruitCreate a special frozen yogurt dessert for Cloudy 2, with topping and special flavor.

Media support:- POS material in 16 stores located and key cities- 100,000 themed packages

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Natural da TerraNatural da TerraImage campaign at the chain that created a high concept store to market

healthy products and perishable. 7 stores in selected neighborhoods of São

Paulo, focused on AB+ classes.

Media support:

-POS material

-E-mail blaster and social medias

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MallsMallsThematic recreation areas in malls at the key cities. We have three malls on

board already at the cities of Niterói, Rio de Janeiro e São Paulo.

Media support:

Still being negotiated but using Smurfs 2 as an example usually malls invest in media mall, online media, newspaper and magazines, radio and sometimes even TV or OOH media.

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MallsMallsCircuit where kids have to cross a pool ball river, a Breakfast Bog, the Food Animal Jungle and scale the Big Rock Candy Mountain.

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Vivo PlayVivo PlayThe customer who watches 10 Sony movies during the promotional period on Vivo Play (Video on Demand) wins a Sony Mp3

Media Support:

30" spot on 14 Pay TV channels - 1400 inserts at A&E, AXN, BBC, Band News, Band Sports, Guia Vivo TV, E!, Eurochannel, Film & Arts, Nickelodeon, VH1, Sony, TV Rá Tim Bum, Warner

Online media in social networks (2,170,000 people registered), the channel website, mini hot site, newsletter, SMS, bills and editorial material

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THANK YOU

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