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Brazil Overview

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Brazil Overview. Latin American Market. LATIN AMERICA – GDP GROWTH. Brazil- General datas. Official languages - Portuguese Government - Presidential Federal republic Area  - Total 8,514,877 km²  ( 5th ) 3,287,597  sq mi - PowerPoint PPT Presentation

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  • Brazil Overview

  • Latin American Market

    ECONOMIES BY SIZE 2005 In US$ billions and population in millions GDPPop.Brazil$789.3184.2Mexico$758.1107.0Argentina$177.338.6Venezuela$131.026.7Colombia$112.346.0Chile$100.716.1Peru$77.227.9Ecuador$32.113.0Guatemala$27.412.7Dom. Rep.$21.98.9Costa Rica$19.64.3El Salvador$16.56.9Uruguay$16.43.4Panama$14.53.2Bolivia$9.38.9Honduras$8.07.2Paraguay$7.06.2Nicaragua$5.05.8Haiti$4.38.3Total2,329.9*535.3*

  • LATIN AMERICA GDP GROWTH

    Chart1

    5.2

    4.4

    5.5

    4.9

    Latin America GDP Growth

    Sheet1

    America Latina

    2004200520062007

    5.24.45.54.9

    Argentina

    2004200520062007

    98.59.27.5

    Brasil

    2004200520062007

    4.92.53.24.4

    Chile

    2004200520062007

    6.15.95.45.2

    Colombia

    2004200520062007

    44.53.73.5

    Mexico

    2004200520062007

    4.42.83.53.4

    Venezuela

    2004200520062007

    17.99.410.36.2

    Sheet1

    0

    0

    0

    0

    Latin America GDP Growth

    Sheet2

    0

    0

    0

    0

    Argentina GDP Growth

    Sheet3

    0

    0

    0

    0

    Brazil GDP Growth

    0

    0

    0

    0

    Chile GDP Growth

    0

    0

    0

    0

    Colombia GDP Growth

    0

    0

    0

    0

    Mexico GDP Growth

    0

    0

    0

    0

    Venezuela GDP Growth

    Chart2

    4.4

    2.8

    3.5

    3.4

    Mexico GDP Growth

    Sheet1

    America Latina

    2004200520062007

    5.24.45.54.9

    Argentina

    2004200520062007

    98.59.27.5

    Brasil

    2004200520062007

    4.92.53.24.4

    Chile

    2004200520062007

    6.15.95.45.2

    Colombia

    2004200520062007

    44.53.73.5

    Mexico

    2004200520062007

    4.42.83.53.4

    Venezuela

    2004200520062007

    17.99.410.36.2

    Sheet1

    0

    0

    0

    0

    Latin America GDP Growth

    Sheet2

    0

    0

    0

    0

    Argentina GDP Growth

    Sheet3

    0

    0

    0

    0

    Brazil GDP Growth

    0

    0

    0

    0

    Chile GDP Growth

    0

    0

    0

    0

    Colombia GDP Growth

    0

    0

    0

    0

    Mexico GDP Growth

    0

    0

    0

    0

    Venezuela GDP Growth

    Chart3

    17.9

    9.4

    10.3

    6.2

    Venezuela GDP Growth

    Sheet1

    America Latina

    2004200520062007

    5.24.45.54.9

    Argentina

    2004200520062007

    98.59.27.5

    Brasil

    2004200520062007

    4.92.53.24.4

    Chile

    2004200520062007

    6.15.95.45.2

    Colombia

    2004200520062007

    44.53.73.5

    Mexico

    2004200520062007

    4.42.83.53.4

    Venezuela

    2004200520062007

    17.99.410.36.2

    Sheet1

    0

    0

    0

    0

    Latin America GDP Growth

    Sheet2

    0

    0

    0

    0

    Argentina GDP Growth

    Sheet3

    0

    0

    0

    0

    Brazil GDP Growth

    0

    0

    0

    0

    Chile GDP Growth

    0

    0

    0

    0

    Colombia GDP Growth

    0

    0

    0

    0

    Mexico GDP Growth

    0

    0

    0

    0

    Venezuela GDP Growth

    Chart4

    6.1

    5.9

    5.4

    5.2

    Chile GDP Growth

    Sheet1

    America Latina

    2004200520062007

    5.24.45.54.9

    Argentina

    2004200520062007

    98.59.27.5

    Brasil

    2004200520062007

    4.92.53.24.4

    Chile

    2004200520062007

    6.15.95.45.2

    Colombia

    2004200520062007

    44.53.73.5

    Mexico

    2004200520062007

    4.42.83.53.4

    Venezuela

    2004200520062007

    17.99.410.36.2

    Sheet1

    0

    0

    0

    0

    Latin America GDP Growth

    Sheet2

    0

    0

    0

    0

    Argentina GDP Growth

    Sheet3

    0

    0

    0

    0

    Brazil GDP Growth

    0

    0

    0

    0

    Chile GDP Growth

    0

    0

    0

    0

    Colombia GDP Growth

    0

    0

    0

    0

    Mexico GDP Growth

    0

    0

    0

    0

    Venezuela GDP Growth

    Chart5

    4.9

    2.5

    3.2

    4.4

    Brazil GDP Growth

    Sheet1

    America Latina

    2004200520062007

    5.24.45.54.9

    Argentina

    2004200520062007

    98.59.27.5

    Brasil

    2004200520062007

    4.92.53.24.4

    Chile

    2004200520062007

    6.15.95.45.2

    Colombia

    2004200520062007

    44.53.73.5

    Mexico

    2004200520062007

    4.42.83.53.4

    Venezuela

    2004200520062007

    17.99.410.36.2

    Sheet1

    0

    0

    0

    0

    Latin America GDP Growth

    Sheet2

    0

    0

    0

    0

    Argentina GDP Growth

    Sheet3

    0

    0

    0

    0

    Brazil GDP Growth

    0

    0

    0

    0

    Chile GDP Growth

    0

    0

    0

    0

    Colombia GDP Growth

    0

    0

    0

    0

    Mexico GDP Growth

    0

    0

    0

    0

    Venezuela GDP Growth

    Chart6

    9

    8.5

    9.2

    7.5

    Argentina GDP Growth

    Sheet1

    America Latina

    2004200520062007

    5.24.45.54.9

    Argentina

    2004200520062007

    98.59.27.5

    Brasil

    2004200520062007

    4.92.53.24.4

    Chile

    2004200520062007

    6.15.95.45.2

    Colombia

    2004200520062007

    44.53.73.5

    Mexico

    2004200520062007

    4.42.83.53.4

    Venezuela

    2004200520062007

    17.99.410.36.2

    Sheet1

    0

    0

    0

    0

    Latin America GDP Growth

    Sheet2

    0

    0

    0

    0

    Argentina GDP Growth

    Sheet3

    0

    0

    0

    0

    Brazil GDP Growth

    0

    0

    0

    0

    Chile GDP Growth

    0

    0

    0

    0

    Colombia GDP Growth

    0

    0

    0

    0

    Mexico GDP Growth

    0

    0

    0

    0

    Venezuela GDP Growth

  • Brazil- General datasOfficiallanguages - PortugueseGovernment - Presidential FederalrepublicArea-Total 8,514,877 km(5th) 3,287,597sqmiPopulation-2006estimate188,078,261(5th)-2000census 169,799,170Density 22/km(182nd) 57/sqmiGDP(PPP)2006estimate-Total$1.616 trillion(9th)-Per capita $8,600(68th)GDP (nominal) 2006estimate-Total $943.6 billion(10th)-Per capita $5,017(64th)

  • Etinics people53.7% white 38.5% mixed race 6.2% black 0.5% Asian 0.4% Amerindian 0.7% unspecified

  • Poverty and economic inequality

    According to Fundao Getulio Vargas, in June 2006 the rate of poverty based into lacework was of 18.57% of the population - a 19.8% reduction during the previous four years.

  • Historic Inflation

    Grf4

    0.125

    0.093

    0.076

    0.0569

    0.0314

    0.038

    0.044

    Inflation

    Grf1

    0.125

    0.093

    0.076

    0.0569

    0.0314

    0.038

    0.044

    Inflation Rates

    Sheet1

    A previso de expanso do PIB (Produto Interno Bruto) passou de 3,9% para 4%. A projeo para 2008 tambm foi elevada de 3,9% para 4%,

    Em relao aos preos, o mercado financeiro reduziu de 3,86% para 3,81% a expectativa para o IPCA (ndice de Preos ao Consumidor Amplo), ndice oficial do governo para o sistema de metas de inflao. A previso do ano que vem permanece em 4%.

    Os analistas no alteraram a aposta em relao taxa bsica de juros para abril. A expectativa que a Selic (taxa bsica de juros) sofra um corte de apenas 0,25 ponto percentual, para 12,5%

    Para o final do ano, a expectativa que a taxa bsica de juros chegue a 11,25%

    J a projeo para o supervit da balana comercial, que o saldo positivo entre exportaes e importaes, foi elevada de US$ 39,7 bilhes para US$ 40 bilhes.

    O mercado financeiro fez ainda uma reduo na relao entre a dvida lquida do setor pblic

    2006, inflao 3.14

    3.8 2007

    4.4 2008

    PIB 2007 4.1%

    Sheet4

    20/12/2000 16,50

    19/12/2001 19,00

    18/12/2002 22,0020002001200220032004200520062007

    17/12/2003 17,50Rates16.50%19.00%22.00%17.50%17.25%18.50%13.75%12.75%

    15/12/2004 17,25

    14/12/2005 18,50

    29/11/2006 13,75

    08/03/2007 - 12,75

    11.25%end of 2007

    Sheet5

    Sheet5

    0.125

    0.093

    0.076

    0.0569

    0.0314

    0.038

    0.044

    Inflation Rates

    Sheet2

    400

    315

    210

    160

    Country Risk

    644984

    553771

    504359

    553603

    663783

    882729

    1067325

    1111085

    Year

    Year

    U$ Million

    GDP Growth (Current U$ amounts)

    882,729 (2.9%)

    663,783 (5.7%)

    553,603 (1.1%)

    504,359 (2.7%)

    553,771 (1.3%)

    644,984 (4.3%)

    1,067,325 (3.7%)

    1,111,085 (4.1%)

    0.165

    0.19

    0.22

    0.175

    0.1725

    0.185

    0.1375

    0.1275

    Interest Rates

    437

    543

    519

    735

    677

    677

    615

    557

    490

    473

    437

    400

    408

    405

    418

    449

    435

    423

    406

    396

    378

    364

    348

    315

    282

    243

    229

    232

    244

    257

    236

    217

    231

    222

    222

    210

    192

    187

    185

    160

    Country Risk

    PIB

    GDP20002001200220032004200520062007

    4.31.32.71.15.72.93.74.1

    644,984553,771504,359553,603663,783882,7291,067,3251,111,085

    Inflao2002200320042005200620072008

    Inflation12.50%9.30%7.60%5.69%3.14%3.80%4.40%

    2004200520062007

    Risk400315210160

    0

    0

    0

    0

    0

    0

    0

    Inflation

  • The country risk measured by J.P. Morgan has significantDrop in a short period. Reached 151 points in April, 16th.

    Grf2

    437

    543

    519

    735

    677

    677

    615

    557

    490

    473

    437

    400

    408

    405

    418

    449

    435

    423

    406

    396

    378

    364

    348

    315

    282

    243

    229

    232

    244

    257

    236

    217

    231

    222

    222

    210

    192

    187

    185

    160

    Brazil - Country Risk

    Sheet1

    A previso de expanso do PIB (Produto Interno Bruto) passou de 3,9% para 4%. A projeo para 2008 tambm foi elevada de 3,9% para 4%,

    Em relao aos preos, o mercado financeiro reduziu de 3,86% para 3,81% a expectativa para o IPCA (ndice de Preos ao Consumidor Amplo), ndice oficial do governo para o sistema de metas de inflao. A previso do ano que vem permanece em 4%.

    Os analistas no alteraram a aposta em relao taxa bsica de juros para abril. A expectativa que a Selic (taxa bsica de juros) sofra um corte de apenas 0,25 ponto percentual, para 12,5%

    Para o final do ano, a expectativa que a taxa bsica de juros chegue a 11,25%

    J a projeo para o supervit da balana comercial, que o saldo positivo entre exportaes e importaes, foi elevada de US$ 39,7 bilhes para US$ 40 bilhes.

    O mercado financeiro fez ainda uma reduo na relao entre a dvida lquida do setor pblic

    2006, inflao 3.14

    3.8 2007

    4.4 2008

    PIB 2007 4.1%

    Sheet4

    20/12/2000 16,50

    19/12/2001 19,00

    18/12/2002 22,0020002001200220032004200520062007

    17/12/2003 17,50Rates16.50%19.00%22.00%17.50%17.25%18.50%13.75%12.75%

    15/12/2004 17,25

    14/12/2005 18,50

    29/11/2006 13,75

    08/03/2007 - 12,75

    11.25%end of 2007

    Sheet5

    Sheet5

    0.125

    0.093

    0.076

    0.0569

    0.0314

    0.038

    0.044

    Inflation Rates

    Sheet2

    400

    315

    210

    160

    Country Risk

    644984

    553771

    504359

    553603

    663783

    882729

    1067325

    1111085

    Year

    Year

    U$ Million

    GDP Growth (Current U$ amounts)

    882,729 (2.9%)

    663,783 (5.7%)

    553,603 (1.1%)

    504,359 (2.7%)

    553,771 (1.3%)

    644,984 (4.3%)

    1,067,325 (3.7%)

    1,111,085 (4.1%)

    0.165

    0.19

    0.22

    0.175

    0.1725

    0.185

    0.1375

    0.1275

    Interest Rates

    437

    543

    519

    735

    677

    677

    615

    557

    490

    473

    437

    400

    408

    405

    418

    449

    435

    423

    406

    396

    378

    364

    348

    315

    282

    243

    229

    232

    244

    257

    236

    217

    231

    222

    222

    210

    192

    187

    185

    160

    Brazil - Country Risk

    PIB

    GDP20002001200220032004200520062007

    4.31.32.71.15.72.93.74.1

    644,984553,771504,359553,603663,783882,7291,067,3251,111,085

    Inflao2002200320042005200620072008

    Inflation12.50%9.30%7.60%5.69%3.14%3.80%4.40%

    2004200520062007

    Risk400315210160

  • Trade Surplus

    Grf1

    2.65

    13.12

    24.79

    33.64

    44.71

    46.07

    $ Billions

    Plan1

    20012.65

    200213.12

    200324.79

    200333.64

    200544.71

    200646.07

    2.6513.1224.7933.6444.7146.07

    200120022003200320052006

    Plan1

    $ Billions

    Plan2

    Plan3

  • BRAZIL INTEREST RATE

    Grf1

    12.6

    6.4

    5.7

    4.8

    4.2

    4.1

    4

    3.4

    3.2

    3

    Interest Rate - Ranking

    Plan1

    Brazil12.6

    singapore6.4

    Turkey5.7

    Mexico4.8

    South Korea4.2

    China4.1

    Poland4.0

    India3.4

    England3.2

    south Africa3.0

    Plan1

    Interest Rate - Ranking

    Plan2

    Plan3

  • List by the International Monetary Fund

    RankCountryGDP (PPP) $m1United States12,229,2762China8,817,39413Japan3,946,0904India3,729,5335Germany2,436,0046United Kingdom2,006,0787France1,835,6968Italy1,713,3999Brazil1,594,48210Russia1,576,22611Spain1,140,92912Mexico1,094,30113Canada1,089,645

  • Market Outlook

  • Statistics-

    Trade organizations:WTO and SACNGDP ranking9thGDP (PPP)$1.507 trillion (2005)GDP growth3,7% (2006)GDP per capita (PPP)$8,300 (2005)GDP per capitaR$ 10.519,89 (2005)GDP by sectoragriculture (10.1%) industry (38.6%) services (51.3%) (2004 est.) Inflation3.14% (2006 est.)Pop below poverty line20% ~40 million peopleLabour force92.860.128 (2004) (50% of pop.)Labour force by occupationagriculture (20%) industry (14%) services (66%) (2003 est.)Unemployment10.7% (Aug 2006 est.)

  • Population by region- 2002NORTH-EAST 49.212.500 (28%)SOUTH-EAST 75.047.000 (42%)NORTH13.829.100 (8%)SOURCE: MIDIA DADOS 2002SOUTH25.890.000(15%)CENTER-WEST12.211.400 (7%)

  • Consumption Potential IndexSource : ALPHA 2001 - 11 EDIO

  • Population per age bracketSource: IBGE Census 2000

  • Avg. Family Income per Social Class US$Source: Intermeios Project2%6%11%15%38%25%3%

  • % Classes per Region Main MarketsSource: XLII Estudos Marplan Base 9 mercados

  • Growth throughout 2005It enters the categories of use, the growth throughout 2005 confirmed the biggest dynamism observed in the production of:

    Grf2

    0.157

    0.064

    0.043

    Plan1

    consumption good, with durable15.70%

    semidurable and not durable6.40%

    advancing above of the global average4.30%

    sectors of intermediate goods (1.6%)1.60%

    industrial goods (2.7%)2.70%

    advancing above of the global average (4.3%),4.30%

    Plan1

    0

    0

    0

    Plan2

    Plan3

  • Brazilian CTV market has achieved a historical record in last year.Television broadcast stations: 332 originating stations (plus 6,119 repeater stations) (2005)Televisions: 90.3% of the households (2003).TV Market Overview

    Grf1

    1995199519951995199519956070107

    1996199619961996199619968541638

    1997199719971997199719977854237

    1998199819981998199819985953557

    1999199919991999199919994091580

    2000200020002000200020005319127

    2001200120012001200120014727278

    2002200220022002200220024847757

    2003200320032003200320035350118

    2004200420042004200420047424683

    2005200520052005200520059995595

    20062006200620062006200611905366

    CRT CONV

    CRT P&B

    CRT FLAT

    PROJEO

    PDP

    LCD

    Vendas

    6,07

    8,54

    7,85

    5,95

    4,09

    5,31

    4,72

    4,84

    5,35

    7,42

    9,99

    Sheet1

    GERAL2005 (Jan~ Dez)2006 (Jan~ Dez)2007 (Jan~Fev)

    LGE$1,630,05916%$1,872,73416%3$356,55528%1

    TOSHIBA$1,901,85319%$2,434,57020.4%1$350,80027%2

    PHILIPS$2,106,56621%$2,352,91219.8%2$161,38313%3

    CCE$1,240,58412%$1,654,36314%4$117,5009%4

    SAMSUNG$289,7853%$709,8726%6$116,8139%4

    GRA/PHILCO$1,543,53715%$1,501,80513%5$75,4246%5

    PANASONIC$632,5566%$676,2456%6$55,0334%6

    SONY$174,3082%$222,1752%8$24,1872%7

    OTHERS$476,3475%$480,6904%7$29,3022%7

    TOTAL$9,995,595$11,905,366$1,286,997

    Plasma Volum

    2,00520062007

    LGE21,91158.6%70,97540%114,85251%1

    PHILIPS8,96924.0%41,28223%26,49522%2

    GRADIENTE/PHILCO1,1593.1%22,03013%43,89013%3

    SAMSUNG3,97510.6%29,32617%32,5119%4

    PANASONIC9292.5%4,0162%68163%5

    OTHERS4531.2%8,5215%55212%6

    TOTAL37,396176,15029,085

    LCD

    LGE3,82117.7%33,86118%315,14635%1

    SAMSUNG8944.1%56,17130%112,23528%2

    OTHERS29415.9%13,3797%56,51515%3

    SONY1,8458.5%27,27415%45,11212%4

    PHILIPS14,75768.3%54,17629%24,59411%5

    TOTAL21,611184,86143,602

    EVOLUO MERCADO TELEVISORES

    199519961997199819992000200120022003200420052006

    CRT CONV592979440885245314749456103745050914858650635707774957446950333

    CRT P&B2064000

    CRT FLAT000160499333264478187104330924273174585131

    PROJEO312330564378574276001134214984135278891

    PDP000018021939931337396176150

    LCD000021611184861

    Vendas6,070,1078,541,6387,854,2375,953,5574,091,5805,319,1274,727,2784,847,7575,350,1187,424,6839,995,59511,905,366

    Domicilios46,505,34648,034,60649,710,84151,752,52853,052,621

    199819992000200120022003200420052006

    CRT CONV99.6%99.9%99.9%96.5%92.9%90.8%85.6%75.0%58.4%

    CRT FLAT0.0%0.0%0.0%3.4%6.9%8.9%14.1%24.3%38.5%

    PROJEO0.1%0.1%0.1%0.1%0.2%0.2%0.2%0.1%0.1%

    PDP0.0%0.0%0.0%0.0%0.0%0.0%0.1%0.4%1.5%

    LCD0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.2%1.6%

    1 semestre2 semestreTOTAL

    19950.000.000.00

    19963.964.588.54

    46%54%

    19974.043.827.86

    51%49%

    19983.052.915.95

    51%49%

    19991.712.384.09

    42%58%

    20002.203.125.32

    41%59%ano perfeito

    20012.452.284.73

    52%48%

    20022.642.204.85

    55%45%

    20032.123.235.35

    40%60%

    20043.394.047.42

    46%54%

    20054.325.6810.00

    43%57%

    20066.485.4211.91

    54%46%

    1,000,000

    Sheet2

    Sheet3

    MBD0AAAF818.xls

    Chart3

    1995199519951995199519956070107

    1996199619961996199619968541638

    1997199719971997199719977854237

    1998199819981998199819985953557

    1999199919991999199919994091580

    2000200020002000200020005319127

    2001200120012001200120014727278

    2002200220022002200220024847757

    2003200320032003200320035350118

    2004200420042004200420047424683

    2005200520052005200520059995595

    20062006200620062006200611905366

    CRT CONV

    CRT P&B

    CRT FLAT

    PROJEO

    PDP

    LCD

    Vendas

    TV Market Historic

    6,07

    8,54

    7,85

    5,95

    4,09

    5,31

    4,72

    4,84

    5,35

    7,42

    9,99

    Dados

    ELETROS - Associao Nacional de Fabricantes de Produtos EletroeletrnicosLGEAZ

    Estatstica de Vendas IndustriaisEstatstica de Vendas Industriais

    IMAGEM E SOM NACIONAL/ IMPORTADOIMAGEM E SOM NACIONAL/ IMPORTADO

    TV Cores, Preto e BrancoTV Cores, Preto e Branco

    1998Jan-98Feb-98Mar-98Apr-98May-98Jun-98Jul-98Aug-98Sep-98Oct-98Nov-98Dec-98total 98ProdutoJan-98Feb-98Mar-98Apr-98May-98Jun-98Jul-98Aug-98Sep-98Oct-98Nov-98Dec-98total 98

    14" ou menor com controle remoto100072116038173060216268225719207957160281191564171232238938228664182410221220314" ou menor com controle remoto244023821962123646444384147164444936834813592465856497

    20" mono com controle remoto91481133575181187252098262629207642180555177431163010238942253191171834231357520" mono com controle remoto4931112050569068757637261710450496819911151651406193475

    20" estreo com controle remoto6490845511583197352808420304941320367187489983134572233318895220" estreo com controle remoto3789951514001703763382673

    20" com controle remoto97971142030192770271833290713227946189968197798181758248925266648194167250252720" com controle remoto5309211565569068768037278710826530619911151651406196148

    21" mono com controle remoto20774117688359004174337923021530464132817836313456821" mono com controle remoto0

    21" estreo com controle remoto719773502197920874195691602010338973540341030318125904315456721" estreo com controle remoto0

    21" com controle remoto92741146728862267742374319399126401126544981163119908967418913521" com controle remoto0000000000000

    22" a 29" com PIP com controle remoto15561453318035444772107054176205630495176624227094861822" a 29" com PIP com controle remoto813109229104204815055632791150

    22" a 29" sem PIP com controle remoto39039453506592610801313292712725329667446423377539457793316008580546522" a 29" sem PIP com controle remoto901643288925933142512316683280416443693401608938262

    22" a 29" com controle remoto40595468036910611155713769913795833843466983682444633855736279485408322" a 29" com controle remoto909656299825953171522716883328431449253433616839412

    Acima de 30" com PIP com controle remoto9569091929535160871864714078199312489124914197Acima de 30" com PIP com controle remoto8133110251

    Acima de 30" sem PIP com controle remoto27672562561612697122671019836162242195821785488205463643Acima de 30" sem PIP com controle remoto0

    Acima de 30" com controle remoto37233471754513232138751091642633649277731097977330377840Acima de 30" com controle remoto0000000008133110251

    Sub Total2516353198094713436396646917496041764009954509743970895472366087704523485835788Sub Total8658515350259521146911764859462059814556331923232324997192308

    14" sem controle remoto1126-91024014" sem controle remoto0

    20" sem controle remoto20" sem controle remoto

    Sub Total1126-9100020040Sub Total0000000000

    Tv Preto e Branco4770764733102922323022284179850020640Tv Preto e Branco0

    Tv combinado com Vcr4892534310231863812362841275658809843472746059598794006Tv combinado com Vcr0

    TVC de Projeo401331963906719203115864133821253123TVC de Projeo0

    Projetor LCDProjetor LCD

    Total2613373329324850806489957050406138014111654616394055925546456149114584605953597Total8658515350259521146911764859462059814556331923232324997192308

    1999

    ProdutoJan-99Feb-99Mar-99Apr-99May-99Jun-99Jul-99Aug-99Sep-99Oct-99Nov-99Dec-99total 99ProdutoJan-99Feb-99Mar-99Apr-99May-99Jun-99Jul-99Aug-99Sep-99Oct-99Nov-99Dec-99total 99

    14" ou menor com controle remoto9168596309109282110853109464145725151291173487153770158794184068111530159625814" ou menor com controle remoto1663289564336233506586409125943099731069815688509290935

    20" mono com controle remoto656329505412911511146313162911233513506214538312740215637416962491447147052020" mono com controle remoto51269871522072938312845911721137191247320524184588944132622

    20" estreo com controle remoto1029525821118327173294422252436200392052349432342366303094830201820" estreo com controle remoto0

    20" com controle remoto7592797636140298138636161071134859171262184588150896188716206254122395177253820" com controle remoto51269871522072938312845911721137191247320524184588944132622

    21" mono com controle remoto1220107592069311011108105098473556011672791089221" mono com controle remoto0

    21" estreo com controle remoto253690284672390611958130256746448547845794653238337729921" estreo com controle remoto39199490

    21" com controle remoto3756101035592459913059141337796546955196354769941128819121" com controle remoto000000000039199490

    22" a 29" com PIP com controle remoto1041112458731669956218625553945453992321951363995903222" a 29" com PIP com controle remoto362214247074323159226247506753720

    22" a 29" sem PIP com controle remoto12621365752755235135338514887351053449984973641998555684082047878022" a 29" sem PIP com controle remoto18294613471447441435042532405093121108751198832202

    22" a 29" com controle remoto13662376993342536804348075105953608489435427551230750814721953781222" a 29" com controle remoto218968148914514484357828554209319321579257206335922

    Acima de 30" com PIP com controle remoto59536610029031133193817302557124435503004131519337Acima de 30" com PIP com controle remoto3310104428913490308210841655

    Acima de 30" sem PIP com controle remoto8191012411925131964258751043756348422864103135233099Acima de 30" sem PIP com controle remoto0

    Acima de 30" com controle remoto14141378512134163097452568346313472858367107266752436Acima de 30" com controle remoto3310104428913490308210841655

    Sub Total1864442431252937182943083214983503013907914188003691884109304802092879234047235Sub Total24261086023246149811788920768237352744825669334614390216239260624

    14" sem controle remoto014" sem controle remoto0

    20" sem controle remoto20" sem controle remoto

    Sub Total0000000000Sub Total0000000000

    Tv Preto e Branco0Tv Preto e Branco0

    Tv combinado com Vcr24712801463225864064424940223601217960273636102141289Tv combinado com Vcr0

    TVC de Projeo35481843733053393222933234562591193056TVC de Projeo0

    Projetor LCDProjetor LCD

    Total1889502459742985342972673258673548893951354226943716904174134841042890634091580Total24261086023246149811788920768237352744825669334614390216239260624

    2000

    ProdutoJan-00Feb-00Mar-00Apr-00May-00Jun-00Jul-00Aug-00Sep-00Oct-00Nov-00Dec-00total 00ProdutoJan-00Feb-00Mar-00Apr-00May-00Jun-00Jul-00Aug-00Sep-00Oct-00Nov-00Dec-00total 00

    14" ou menor com controle92342133345142940154637161070164668170625184303201857218458226325192818204338814" ou menor com controle904110226955289541520315869158772417515836250012587916262191875

    14" ou menor estreo com controle14" ou menor estreo com controle

    14" ou menor com controle remoto92342133345142940154637161070164668170625184303201857218458226325192818204338814" ou menor com controle remoto904110226955289541520315869158772417515836250012587916262191875

    20"/ 21" mono com controle remoto82162101459132463152500157840164681167697195952202013214095242878148311196205120"/ 21" mono com controle remoto7801102791763920816234661929622676278353232026426513668918268838

    20"/ 21" estreo com controle remoto21996366123655035971367394158523559470144788042866417894431845687920"/ 21" estreo com controle remoto856295182531490415061180190022252403223494416586

    20"/ 21" com controle remoto104158138071169013188471194579206266191256242966249893256961284667192629241893020"/ 21" com controle remoto8657105741946421130243702080223856297353454528829536009862285424

    22" a 29" com PIP com controle remoto3241252440483575401128273454461467088290886652595741722" a 29" com PIP com controle remoto6311766744357812733768361186234910836359435

    22" a 29" sem PIP com controle remoto35133399634898358181621625425560176553256315481898900036429071352322" a 29" sem PIP com controle remoto5999587927794462743950589152137028991182416390582479075

    22" a 29" com controle remoto38374424875303161756661735708263630599396986290188988696954977094022" a 29" com controle remoto6630605534534897822053319528220640851417317473645988510

    Acima de 30" com PIP com controle remoto1238820193632772936324421004196210438563623183131161Acima de 30" com PIP com controle remoto3651565211107109133141206344272272

    Acima de 30" sem PIP com controle remoto8931987150812612999281727462622239359673044467732914Acima de 30" sem PIP com controle remoto0

    Acima de 30" com controle remoto21312807344445385935606148466818449798236667650864075Acima de 30" com controle remoto3651565211107109133141206344272272

    Sub Total2370053167103684284094024277574340774303574940265261095754306165284615045297333Sub Total243642690632525350334890342009493705624954607682099729632610568081

    Tela Plana0Tela Plana0

    21"21"

    22" ~29" sem PIP22" ~29" sem PIP

    22" ~29" com PIP22" ~29" com PIP

    > 29"> 29"

    Sub Total0000000000Sub Total0000000000

    Tv Preto e Branco0Tv Preto e Branco0

    Tv combinado com Vcr3634174415465629092160605925891160133387717416Tv combinado com Vcr0

    TVC de Projeo107125567232912124927785572010254424378TVC de Projeo0

    Projetor LCDProjetor LCD

    Total2374753172523689254100204286484351074327665003625295535773106188864628235319127Total243642690632525350334890342009493705624954607682099729632610568081

    2001

    ProdutoJan-01Feb-01Mar-01Apr-01May-01Jun-01Jul-01Aug-01Sep-01Oct-01Nov-01Dec-01total 01ProdutoJan-01Feb-01Mar-01Apr-01May-01Jun-01Jul-01Aug-01Sep-01Oct-01Nov-01Dec-01total 01

    14" ou menor com controle13527513877016590218094417746913951987208128088110835176442180647166059178715814" ou menor com controle21387223942176429009278192098317267143211965724708279818729256019

    14" ou menor estreo com controle23392398521578324484107619272189437138791390334295304214" ou menor estreo com controle0

    14" ou menor com controle remoto13761414116817111718877618195314059589135130277115206180321194550169488184020014" ou menor com controle remoto21387223942176429009278192098317267143211965724708279818729256019

    20"/ 21" mono com controle remoto14644913768615733418713715061912661677429128419110112148562170790143684168483720"/ 21" mono com controle remoto23782256862625048237307981548012320192912319419279409969372294685

    20"/ 21" estreo com controle remoto35300318752857941595370912268227297248441558329722266163770835889220"/ 21" estreo com controle remoto8019116536381112338

    20"/ 21" com controle remoto181749169561185913228732187710149298104726153263125695178284197406181392204372920"/ 21" com controle remoto237822568626250482373079815480123201937123194211904753213183307023

    22" a 29" com PIP com controle remoto210982042426129814451915161133511157109055217672692522" a 29" com PIP com controle remoto0

    22" a 29" sem PIP com controle remoto50084433265585865428489554043042208327275272954381767655043961333022" a 29" sem PIP com controle remoto132477635121717416444299551156310714433712443161742510112607

    22" a 29" com controle remoto52193515305828466726504004234543819360785388655471773175220664025522" a 29" com controle remoto132477635121717416444299551156310714433712443161742510112607

    Acima de 30" com PIP com controle remoto5884225284026399884364547602636383236441Acima de 30" com PIP com controle remoto0

    Acima de 30" sem PIP com controle remoto1310169034122548500526667391917251426413176205529673Acima de 30" sem PIP com controle remoto0

    Acima de 30" com controle remoto18982112394029505644365411752371327429043814237836114Acima de 30" com controle remoto0000000000000

    Sub Total3734543643714192544871844257073358922388553219892980614169804730874054644560298Sub Total584165571560185846626305946418411504440647188583419168724422675649

    Tela PlanaTela Plana0

    21"651790184814682351139725612341860193151111183575079121"101699183313179926521024109459016479619926498

    22" ~29" sem PIP114122483821335143713660394941379521104852033689007592022" ~29" sem PIP3297241049134211386381109126446294422743639624476

    22" ~29" com PIP71912792348146314791535156017301517208918885661817322" ~29" com PIP6549817462123537352

    > 29"58687911886419317359101307162527842811121815615> 29"45266671647912811698122698

    Sub Total3097519692056923913273278980951521264246733614619041160499Sub Total1390174119482795224314502268252010649109251369040552024

    Tv Preto e Branco0Tv Preto e Branco

    Tv combinado com Vcr509230739Tv combinado com Vcr

    TVC de Projeo2913324465123565234984794575538464495742TVC de Projeo101710125538142

    Projetor LCDProjetor LCD

    Total3773513701294289054946194351953437422483333319833197824422065100794249544727278Total5980657456621338745765302478684342846943578476927810543224865727815

    2002

    ProdutoJan-02Feb-02Mar-02Apr-02May-02Jun-02Jul-02Aug-02Sep-02Oct-02Nov-02Dec-02total 02ProdutoJan-02Feb-02Mar-02Apr-02May-02Jun-02Jul-02Aug-02Sep-02Oct-02Nov-02Dec-02total 02

    14" ou menor com controle12484212985016651919160620140813967611598410984710798112555713117168817161325814" ou menor com controle16662158642756331400261197248103702058312802876755407550190468

    14" ou menor estreo com controle9418717326562589401397418375165661261607177914" ou menor estreo com controle0

    14" ou menor com controle remoto12578312993716669219163220146413970112492412382112635614212314378768817168503714" ou menor com controle remoto16662158642756331400261197248103702058312802876755407550190468

    20"/ 21" mono com controle remoto12215313765014900020679618153014036912978112221812348013672213269391296167368820"/ 21" mono com controle remoto183142266024711295312596423663262462805919974229701087027441280403

    20"/ 21" estreo com controle remoto18506197992435822541420907672444748509153773247284422402823645517320"/ 21" estreo com controle remoto35132261378934722472471755404224317324801220721544076

    20"/ 21" com controle remoto140659157449173358229337223620217093174529173133161212184006174933119532212886120"/ 21" com controle remoto218272492128500330032843628380317863228323147254501209034656324479

    22" a 29" com PIP com controle remoto152329667139062316746782715105953322871203522" a 29" com PIP com controle remoto0

    22" a 29" sem PIP com controle remoto44405616527263060599620906890354395499004452654905620562632666238722" a 29" sem PIP com controle remoto52841401611615103349999472263749729456624052097556786708

    22" a 29" com controle remoto45928619487330164505644066964955177499714503655500623882661367442222" a 29" com controle remoto52841401611615103349999472263749729456624052097556786708

    Acima de 30" com PIP com controle remoto1707423818095226318127825Acima de 30" com PIP com controle remoto0

    Acima de 30" sem PIP com controle remoto14671125956150510921199234314321738177994836215946Acima de 30" sem PIP com controle remoto0

    Acima de 30" com controle remoto163711991194168511871221234914351739178794938916771Acima de 30" com controle remoto0000000000000

    Sub Total3140073505334145454871594906774276643569793483603343433834163820572153514505091Sub Total437735480167678747376455440350485306259540515366221972747773601655

    Tela PlanaTela Plana0

    21"5715784294396878160895308100681122291311245319295620511964521"383163948114921681156518902925189213251115284

    25"221515751293195715722278157626766331952202214992124825"608151369656199451062557

    25" ~29" sem PIP6780795682171315712190150231150711004106941407619014923113884922" ~29" sem PIP25442720095801247340301534266915254148146532826663

    25" ~29" com PIP1218183624903172258013541071948818143910694631845822" ~29" com PIP8124417721221553700512

    > 29"16981767208640183945274025442291213129437439146235064> 29"6031613161590132

    Sub Total176262097623525291823637626703267662814123407328634883918860333264Sub Total1259222925655915397558443102514144557044317444545148

    Tv Preto e Branco0Tv Preto e Branco

    Tv combinado com Vcr0Tv combinado com Vcr

    TVC de Projeo34145032276911437035024754799357567257600TVC de Projeo5834169160233128138140672691523531901

    Sem CRT ( Plasma, LCD. Etc)4312319924493113155151106306179901802Sem CRT ( Plasma, LCD. Etc)1957105132192360863821613346934

    Total3320173720824385915173545282894551833844023771273583354175204318312350264,847,757Total451095712170517809446878146345518306796245075441512318648617649638

    2003Jan-04Feb-04Mar-04Apr-04May-04Jun-04Jul-04Aug-05Sep-05Oct-05Nov-05Dec-05

    ProdutoJan-03Feb-03Mar-03Apr-03May-03Jun-03Jul-03Aug-03Sep-03Oct-03Nov-03Dec-03total 03ProdutoJan-03Feb-03Mar-03Apr-03May-03Jun-03Jul-03Aug-03Sep-03Oct-03Nov-03Dec-03total 03

    14" ou menor com controle7358588143111525119695136542112721133271139524188754178680182914136985160233914" ou menor com controle1152615786173891316316072691619525216533004116753229398359200122

    14" ou menor estreo com controle116166300190041748013990700013128827737031103910579756412968014" ou menor estreo com controle0

    14" ou menor com controle remoto8520194443130529137175150532119721146399147801192457189719193493144549173201914" ou menor com controle remoto1152615786173891316316072691619525216533004116753229398359200122

    20"/ 21" mono com controle remoto103795102377118462142846128096111911147872179985199674223064202768141141180199120"/ 21" mono com controle remoto317242176520488185062181215478284583199127395305802430120692293190

    20"/ 21" estreo com controle remoto34325280883317344265374634605442449495863843260102603693874551305120"/ 21" estreo com controle remoto4363311639519577440158955140858925161051716538804682649

    20"/ 21" com controle remoto138120130465151635187111165559157965190321229571238106283166263137179886231504220"/ 21" com controle remoto360872488124439280832621321373335984058029911410974083928738375839

    22" a 29" com PIP com controle remoto27133393001110063722" a 29" com PIP com controle remoto000

    22" a 29" sem PIP com controle remoto334124693146201508795897865313715357321665250918221118887486879029322" a 29" sem PIP com controle remoto223673098088125481769215836168291390011790168072119818224162457

    22" a 29" com controle remoto336834726446210508825897865313715467321665260918221118887486879093022" a 29" com controle remoto223673098088125481769215836168291390011790168072119818224162457

    Acima de 30" com PIP com controle remoto20101167283Acima de 30" com PIP com controle remoto0

    Acima de 30" sem PIP com controle remoto105889811074677106187513801811236822531729135920576Acima de 30" sem PIP com controle remoto0

    Acima de 30" com controle remoto106089811174678106294213821811236822531729135920659Acima de 30" com controle remoto0000000000000

    Sub Total2580642730703294913798463761313439414096484523994981915669605702474006624858650Sub Total498494797649916537945997744125699527613371742746578497655321738418

    Tela PlanaTela Plana0

    15"2582220127612647149134223153475839365149264230753781715"25822201276126471491342231534758393651492642307537817

    21"421174845517100831022089358028156392057824632289071154515577921"1696211119066121410842435858760611612892611025281968031

    25"72660620110276277778307313226783441043825425"175220302724215

    25" ~29" sem PIP750795411120312996173051405823594205322359933084423321961223536322" ~29" sem PIP8682036262119563689203552085959896575829012462154552

    25" ~29" com PIP50530820177692381566576782681713411030897422" ~29" com PIP13105021215

    > 29"14171743153725232421268132932879217032264499361132000> 29"1311411533186051221218

    Sub Total169482188321420300523298730688395634464852431675868006539916478187Sub Total5335635472921072892969701142191832324666219792329210663161848

    Tv Preto e Branco0Tv Preto e Branco

    Tv combinado com Vcr0Tv combinado com Vcr

    TVC de Projeo5005595528469776221169110011631149171499111342TVC de Projeo1581852403126492965895835323566923774969

    Sem CRT ( Plasma, LCD. Etc)4160561781572101941011542842542501939Sem CRT ( Plasma, LCD. Etc)61817109885774489017711540839

    Total2755532955723515194109224102523754614505744982485519396359796522804418195350118Total5534854533574656494370010541798483495087970309716910907566401906074

    2004Jan-04Feb-04Mar-04Apr-04May-04Jun-05Jul-05Aug-05Sep-05Oct-05Nov-05Dec-05Jan-04Feb-04Mar-04Apr-04May-04Jun-04Jul-04Aug-05Sep-05Oct-05Nov-05Dec-05

    Produto - 200437,98738,01838,04738,07838,10838,13938,16938,20038,23138,26138,29238,322total 04Produto37,98738,01838,04738,07838,10838,13938,16938,20038,23138,26138,29238,322total 04

    14" ou menor com controle120,291147,117150,384202,643174,000156,263147,000164,000172,000173,000182,286111,8681,900,85214" ou menor com controle17,30619,70412,88318,71519,60423,71419,53817,64424,57720,13926,63514,055234,514

    14" ou menor estreo com controle5,54617010,01710,09310,00010,00010,00010,00010,00010,0003,5966,40895,83014" ou menor estreo com controle0

    14" ou menor com controle remoto125,837147,287160,401212,736184,000166,263157,000174,000182,000183,000185,882118,2761,996,68214" ou menor com controle remoto17,30619,70412,88318,71519,60423,71419,53817,64424,57720,13926,63514,055234,514

    20"/ 21" mono com controle remoto142,532173,233179,218203,632183,941170,250178,468204,750197,250208,500207,591175,3282,224,69320"/ 21" mono com controle remoto30,06821,39731,19523,62930,76230,44730,63634,73630,73033,13343,62828,461368,822

    20"/ 21" estreo com controle remoto41,89334,74259,04076,86362,00056,75067,50075,50765,75082,32663,13949,574735,08420"/ 21" estreo com controle remoto9,7978,34915,22914,49514,02312,98113,49415,60019,15819,24620,05816,544178,974

    20"/ 21" com controle remoto184,425207,975238,258280,495245,941227,000245,968280,257263,000290,826270,730224,9022,959,77720"/ 21" com controle remoto39,86529,74646,42438,12444,78543,42844,13050,33649,88852,37963,68645,005547,796

    22" a 29" com PIP com controle remoto00022" a 29" com PIP com controle remoto00

    22" a 29" sem PIP com controle remoto79,63386,011108,327117,55988,931112,000125,000132,000122,701150,000161,349100,9831,384,49422" a 29" sem PIP com controle remoto23,51024,39023,50929,15721,88623,45230,38340,34422,33319,05325,51620,195303,728

    22" a 29" com controle remoto79,63386,011108,327117,55988,931112,000125,000132,000122,701150,000161,349100,9831,384,49422" a 29" com controle remoto23,51024,39023,50929,15721,88623,45230,38340,34422,33319,05325,51620,195303,728

    Acima de 30" com PIP com controle remoto000Acima de 30" com PIP com controle remoto0

    Acima de 30" sem PIP com controle remoto1,3691,5521,5761,9221,5001,5001,5001,5001,5001,50058212316,124Acima de 30" sem PIP com controle remoto0

    Acima de 30" com controle remoto1,3691,5521,5761,9221,5001,5001,5001,5001,5001,50058212316,124Acima de 30" com controle remoto0000000000000

    Sub Total391,264442,825508,562612,712520,372506,763529,468587,757569,201625,326618,543444,2846,357,077Sub Total80,68173,84082,81685,99686,27590,59494,051108,32496,79891,571115,83779,2551,086,038

    Tela PlanaTela Plana0

    15"3,6951,4684,6794,7732,9585,4343,9025,5724,0501,5455,1401,99745,21315"3,6951,4684,6794,7732,9585,4343,9025,5724,0501,5455,1401,99745,213

    21"23,24321,09120,02424,01934,48036,72543,86143,00858,48660,01872,90744,864482,72621"12,4258,7225,0868,1989,77211,9497,34710,1519,1875,52914,4823,679106,527

    25"1,2857898787681,0739433677791,2001,3251,17178811,36625"11

    25" ~29" sem PIP22,72321,84334,51836,24935,59537,49037,08840,89849,18360,64149,88229,919456,02922" ~29" sem PIP6,4274,55710,7775,6897,9579,3376,6039,3778,5807,9127,5683,70588,489

    25" ~29" com PIP4867071,0215916878418378558415761,0966099,14722" ~29" com PIP0

    > 29"1,9931,7782,4243,0453,4042,7183,1223,8863,8924,2235,2753,06838,828> 29"181513085965064703257776799355392345,538

    Sub Total53,42547,67663,54469,44578,19784,15189,17794,998117,652128,328135,47181,2451,043,309Sub Total22,56614,89820,85019,25621,19327,19018,17725,87722,49615,92127,7299,615245,768

    Tv Preto e Branco0Tv Preto e Branco

    Tv combinado com Vcr0Tv combinado com Vcr

    TVC de Projeo6591,0791,0471,0861,4901,0091,1191,1021,8551,7061,5231,30914,984TVC de Projeo2675085115487764745345431,0489715715807,331

    Sem CRT ( Plasma, LCD. Etc)3952354187465254001,0851,1619266701,5401,2129,313Sem CRT ( Plasma, LCD. Etc)653614399771602434524042632744172,633

    Total445,743491,815573,571683,989600,584592,323620,849685,018689,634756,030757,077528,0507,424,683Total103,57989,282104,320105,899108,321118,418113,005135,196120,746108,726144,41189,8671,341,770

    2005

    MARKET - CONVENCIONAL - 2005Jan-05Feb-05Mar-05Apr-05May-05Jun-05Jul-05Aug-05Sep-05Oct-05Nov-05Dec-05total 05LG - CONVENCIONAL - 2005Jan-05Feb-05Mar-05Apr-05May-05Jun-05Jul-05Aug-05Sep-05Oct-05Nov-05Dec-05total 05

    14" ou menor com controle90,572102,424144,807184,919177,460151,068184,488160,054178,876191,244223,757146,1451,935,81414" ou menor com controle11,05612,43119,11030,09914,9588,34620,04011,8829,29116,68318,0216,856178,773

    14" ou menor estreo com controle6,9914,1505,2004,0009,4005,1003,0002,2493,4403,69712,9781,25961,46414" ou menor estreo com controle0000000000000

    14" ou menor com controle remoto97,563106,574150,007188,919186,860156,168187,488162,303182,316194,941236,735147,4041,997,27814" ou menor com controle remoto11,05612,43119,11030,09914,9588,34620,04011,8829,29116,68318,0216,856178,773

    20"/ 21" mono com controle remoto144,215167,966213,149244,419246,382261,428271,575255,116243,519273,138332,002177,8902,830,79920"/ 21" mono com controle remoto35,93933,97846,97747,19742,65336,38848,53129,74933,48635,87643,20518,806452,785

    20"/ 21" estreo com controle remoto34,94746,54865,94443,03168,27038,86346,56325,09323,65130,97743,31923,410490,61620"/ 21" estreo com controle remoto15,99115,62517,05818,04017,25113,53118,3356,4698,37312,20420,4007,768171,045

    20"/ 21" com controle remoto179,162214,514279,093287,450314,652300,291318,138280,209267,170304,115375,321201,3003,321,41520"/ 21" com controle remoto51,93049,60364,03565,23759,90449,91966,86636,21841,85948,08063,60526,574623,830

    22" a 29" com PIP com controle remoto000000000000022" a 29" com PIP com controle remoto0000000000000

    22" a 29" sem PIP com controle remoto77,384111,238164,997159,765192,661200,719233,330200,651187,733232,455251,946157,5022,170,38122" a 29" sem PIP com controle remoto12,82522,96536,32028,74530,12328,27635,42533,78334,49436,33736,66214,236350,191

    22" a 29" com controle remoto77,384111,238164,997159,765192,661200,719233,330200,651187,733232,455251,946157,5022,170,38122" a 29" com controle remoto12,82522,96536,32028,74530,12328,27635,42533,78334,49436,33736,66214,236350,191

    Acima de 30" com PIP com controle remoto0000000000000Acima de 30" com PIP com controle remoto0000000000000

    Acima de 30" sem PIP com controle remoto3871806546271498666185073581,3581787886,670Acima de 30" sem PIP com controle remoto0000000000000

    Acima de 30" com controle remoto3871806546271498666185073581,3581787886,670Acima de 30" com controle remoto0000000000000

    SUB TOTAL- CONVENCIONAL354,496432,506594,751636,761694,322658,044739,574643,670637,577732,869864,180506,9947,495,744SUB TOTAL- CONVENCIONAL75,81184,999119,465124,081104,98586,541122,33181,88385,644101,100118,28847,6661,152,794

    FLAT0FLAT

    15"2,1683,7203,9131,5373,2873,7631,2814,6762,4082,9352,3526332,10315"2,1683,7203,9131,5373,2873,7631,2814,6762,4082,9352,3526332,103

    21"50,07070,72799,20494,92994,590111,194124,776154,983147,442175,599199,320106,2231,429,05721"12,63716,48719,0428,90917,15618,70932,55825,34826,79532,33136,22012,726258,918

    25"621692796762,2002355000091103616,39225"0000000000000

    25" ~29" sem PIP40,37950,69463,80361,31577,97463,81684,08374,18685,889101,362120,63186,847910,97922" ~29" sem PIP11,6218,4537,14411,40413,5519,04617,0747,12016,88013,08419,12910,937145,443

    25" ~29" com PIP1,4369001,5381,8778219628212273421,24069957511,43822" ~29" com PIP002003225913331721350

    > 29"2,4162,9233,6323,4922,2002,7474,2672,7192,3602,7883,8293,97537,348> 29"5651,0077781,0025486207664751,0302992045247,818

    SUB TOTAL- FLAT97,090129,656172,886163,226181,072182,717215,728236,791238,441284,835326,831198,0442,427,317SUB TOTAL- FLAT26,99129,66731,07722,88434,54432,19751,69237,65247,11448,65657,90724,251444,632

    OUTROS0Tv Preto e Branco

    Tv combinado com Vcr0Tv combinado com Vcr

    PROJEO1,1381,2171,5321,2281,5141,2971,4949986943791,29873813,527PROJEO7076538884159017661,0023631351437202086,901

    PDP2904061,8111,5521,6571,7753,1192,5673,3315,21110,7264,95137,396PDP1402531,0541,2361,1121,1892,1521,4462,5422,8566,8781,05321,911

    LCD4845111,4284741,6051,9432,1931,4862,1741,4763,1834,65421,611LCD641732172904373581374164502891298613,821

    TOTAL453,498564,296772,408803,241880,170845,776962,108885,512882,2171,024,7701,206,218715,3819,995,595Total103,713115,745152,701148,906141,979121,051177,314121,760135,885153,044183,92274,0391,630,059

    2006

    MARKET - CONVENCIONAL - 2006Jan-06Feb-06Mar-06Apr-06May-06Jun-06Jul-06Aug-06Sep-06Oct-06Nov-06Dec-06total 06LG - CONVENCIONAL - 2006Jan-06Feb-06Mar-06Apr-06May-06Jun-06Jul-06Aug-06Sep-06Oct-06Nov-06Dec-06total 06

    14" ou menor com controle153,807178,330208,893221,176201,951152,079105,922149,189152,076125,663171,788107,7971,928,67114" ou menor com controle16,01215,63015,84920,33111,21813,04811,17323,19621,5848,07712,23413,965182,317

    14" ou menor estreo com controle02,4226,5781,79210,6663,1274,6722,4867,43610039,18014" ou menor estreo com controle0000000000000

    14" ou menor com controle remoto153,807180,752215,471222,968212,617155,206110,594151,675159,512125,664171,788107,7971,967,85114" ou menor com controle remoto16,01215,63015,84920,33111,21813,04811,17323,19621,5848,07712,23413,965182,317

    20"/ 21" mono com controle remoto195,863218,708271,294216,637228,860177,351119,394134,677181,275185,855190,366118,7312,239,01120"/ 21" mono com controle remoto34,98735,69144,78211,88329,94632,01623,09627,50935,83836,38624,90711,730348,771

    20"/ 21" estreo com controle remoto18,55925,85714,55247,09012,9699,97823,81812,07832,60423,45029,19122,285272,43120"/ 21" estreo com controle remoto12,6813,1951,00025,3044,1473,8465,8884,47419,03614,0859,44715,534118,637

    20"/ 21" com controle remoto214,422244,565285,846263,727241,829187,329143,212146,755213,879209,305219,557141,0162,511,44220"/ 21" com controle remoto47,66838,88645,78237,18734,09335,86228,98431,98354,87450,47134,35427,264467,408

    22" a 29" com PIP com controle remoto000000000000022" a 29" com PIP com controle remoto0000000000000

    22" a 29" sem PIP com controle remoto196,636192,740247,738284,215277,732230,913160,049175,002205,791157,409208,14098,9952,435,36022" a 29" sem PIP com controle remoto37,99329,93935,16539,39846,31629,48923,40620,26938,32036,84728,45221,587387,181

    22" a 29" com controle remoto196,636192,740247,738284,215277,732230,913160,049175,002205,791157,409208,14098,9952,435,36022" a 29" com controle remoto37,99329,93935,16539,39846,31629,48923,40620,26938,32036,84728,45221,587387,181

    Acima de 30" com PIP com controle remoto0000000000000Acima de 30" com PIP com controle remoto0000000000000

    Acima de 30" sem PIP com controle remoto3,1123,9153,7135,2862,7321,0752,0792,4083,8792,7642,9751,74235,680Acima de 30" sem PIP com controle remoto0000000000000

    Acima de 30" com controle remoto3,1123,9153,7135,2862,7321,0752,0792,4083,8792,7642,9751,74235,680Acima de 30" com controle remoto0000000000000

    SUB TOTAL- CONVENCIONAL567,977621,972752,768776,196734,910574,523415,934475,840583,061495,142602,460349,5506,950,333SUB TOTAL- CONVENCIONAL101,67384,45596,79696,91691,62778,39963,56375,448114,77895,39575,04062,8161,036,906

    FLATFLAT

    15"2,25601,0312524894938000-294,12215"2,25601,0312524894938000-294,122

    21"129,053176,298242,831240,350259,631219,773168,817217,242267,880239,690220,231137,6192,519,41521"28,92032,17734,09343,00734,65929,46525,82840,39947,74243,66045,10027,048432,098

    25"01,6157,95802,1755572,5121,3621,3831,220065819,44025"0000000000000

    25" ~29" sem PIP78,708131,249155,926232,314210,113180,445166,670167,670154,545216,033176,092115,4251,985,19022" ~29" sem PIP15,94317,73913,94721,68423,06915,84234,00730,05929,87937,30327,32721,866288,665

    25" ~29" com PIP208214477-25347-29910-60-27131,26322" ~29" com PIP02522920007000308

    > 29"1,3282,3293,1873,0553,9719,60210,2842,5064,5922,6877,0615,09955,701> 29"36022010144156184169656131,0962022233,433

    SUB TOTAL- FLAT211,553311,705411,410475,946476,726410,397348,412388,780428,394459,630403,355258,8234,585,131SUB TOTAL- FLAT47,47950,13849,17764,98958,66545,54060,04270,52378,24182,05972,62749,146728,626

    OUTROS0Tv Preto e Branco

    Tv combinado com Vcr0Tv combinado com Vcr

    PROJEO5358736307971,2335874807183931,9345561558,891PROJEO53212513275743221486114517-19162,366

    PDP7,55411,05812,16516,38021,26215,0169,2399,49614,33116,54123,77719,331176,150PDP3,3375,4906,5045,0796,0676,0355,7312,5578,3388,2818,8334,72370,975

    LCD3,7248,31611,24817,13314,79714,6088,09014,19817,24924,39230,35820,748184,861LCD7481,4091,1141,8982,5734,6061,8282,8804,3154,9514,2983,24133,861

    TOTAL791,343953,9241,188,2211,286,4521,248,9281,015,131782,155889,0321,043,428997,6391,060,506648,60711,905,366Total153,290141,513153,616169,014159,689134,623131,385151,894205,786191,203160,779119,9421,872,734

    2007

    MARKET - CONVENCIONAL - 2007Jan-07Feb-07Mar-07Apr-07May-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07total 07LG - CONVENCIONAL - 2007Jan-07Feb-07Mar-07Apr-07May-07Jun-07Jul-07Aug-07Sep-07Oct-07Nov-07Dec-07total 07

    14" ou menor com controle98,395105,8880000000000204,28314" ou menor com controle17,38918,514000000000035,903

    14" ou menor estreo com controle000000000000014" ou menor estreo com controle0000000000000

    14" ou menor com controle remoto98,395105,8880000000000204,28314" ou menor com controle remoto17,38918,514000000000035,903

    20"/ 21" mono com controle remoto100,657136,9870000000000237,64420"/ 21" mono com controle remoto28,58434,901000000000063,485

    20"/ 21" estreo com controle remoto-550-100000000000-56020"/ 21" estreo com controle remoto-51400000000009

    20"/ 21" com controle remoto100,107136,9770000000000237,08420"/ 21" com controle remoto28,57934,915000000000063,494

    22" a 29" com PIP com controle remoto000000000000022" a 29" com PIP com controle remoto0000000000000

    22" a 29" sem PIP com controle remoto127,560114,3240000000000241,88422" a 29" sem PIP com controle remoto53,48132,545000000000086,026

    22" a 29" com controle remoto127,560114,3240000000000241,88422" a 29" com controle remoto53,48132,545000000000086,026

    Acima de 30" com PIP com controle remoto0000000000000Acima de 30" com PIP com controle remoto0000000000000

    Acima de 30" sem PIP com controle remoto45264200000000001,094Acima de 30" sem PIP com controle remoto0000000000000

    Acima de 30" com controle remoto45264200000000001,094Acima de 30" com controle remoto0000000000000

    SUB TOTAL- CONVENCIONAL326,514357,8310000000000684,345SUB TOTAL- CONVENCIONAL99,44985,9740000000000185,423

    FLATFLAT

    15"2-90000000000-715"2-90000000000-7

    21"151,963138,7530000000000290,71621"48,32924,776000000000073,105

    25"314900000000008025"0000000000000

    25" ~29" sem PIP107,251124,9240000000000232,17522" ~29" sem PIP36,67128,943000000000065,614

    25" ~29" com PIP0-100000000000-1022" ~29" com PIP0000000000000

    > 29"3,3712,97400000000006,345> 29"1,2761,18300000000002,459

    SUB TOTAL- FLAT262,618266,6810000000000529,299SUB TOTAL- FLAT86,27854,8930000000000141,171

    OUTROS0Tv Preto e Branco

    Tv combinado com Vcr0Tv combinado com Vcr

    PROJEO304362666PROJEO-33-4-37

    PDP11,51217,573000000000029,085PDP7,4337,419000000000014,852

    LCD18,12625,476000000000043,602LCD7,3387,808000000000015,146

    TOTAL619,074667,92300000000001,286,997Total200,465156,0900000000000356,555

    Fernanda Summa:Frmula no automtica. Precisa incluir mensalmente (buscar planilha market share)

    Fernanda Summa:Frmula no automtica. Precisa incluir mensalmente (buscar planilha market share)

    Fernanda Summa:Frmula no automtica. Precisa incluir mensalmente (buscar planilha market share)

    Fernanda Summa:Frmula no automtica. Precisa incluir mensalmente (buscar planilha market share)

    Fernanda Summa:Frmula no automtica. Precisa incluir mensalmente (buscar planilha market share)

    Fernanda Summa:Frmula no automtica. Precisa incluir mensalmente (buscar planilha market share)

    Fernanda Summa:Frmula no automtica. Precisa incluir mensalmente (buscar planilha market share)

    Fernanda Summa:Frmula no automtica. Precisa incluir mensalmente (buscar planilha market share)

    CHECK SUFRAMA

    Check CRTJANFEVMARABRMAIJUNJULAGOSETOUTNOVDEZTOTAL

    SUFRAMA Produo612,688612,688

    SUFRAMA Domstico692,239692,239

    SUFRAMA Exportao17,71617,716

    Estoque Ind-97,26700000000000-97,267

    Troca informal589,132624,51200000000001,213,644

    Diferena103,107-624,5120000000000-521,405-43.0%

    Check PLASMAJANFEVMARABRMAIJUNJULAGOSETOUTNOVDEZTOTAL

    SUFRAMA Produo11,23011,230

    SUFRAMA Domstico8,0378,037

    SUFRAMA Exportao0

    Estoque Ind3,193000000000003,193

    Troca informal11,51217,573000000000029,085

    Diferena3,47517,573000000000021,04872.4%outros fabricantes?? Quem?

    Check LCDJANFEVMARABRMAIJUNJULAGOSETOUTNOVDEZTOTAL

    SUFRAMA Produo18,25718,257

    SUFRAMA Domstico16,57916,579

    SUFRAMA Exportao445445

    Estoque Ind1,233000000000001,233

    Troca informal18,12625,476000000000043,602

    Diferena1,54725,476000000000027,02362.0%Produtos Importados

    M.S Geral

    Resumo Market Share por categoria

    GERAL2005 (Jan~ Dez)2006 (Jan~ Dez)2007 (Jan~Fev)

    LGE$1,630,05916%$1,872,73416%3$356,55528%1

    TOSHIBA$1,901,85319%$2,434,57020.4%1$350,80027%2

    PHILIPS$2,106,56621%$2,352,91219.8%2$161,38313%3

    CCE$1,240,58412%$1,654,36314%4$117,5009%4

    SAMSUNG$289,7853%$709,8726%6$116,8139%4

    GRA/PHILCO$1,543,53715%$1,501,80513%5$75,4246%5

    PANASONIC$632,5566%$676,2456%6$55,0334%6

    SONY$174,3082%$222,1752%8$24,1872%7

    OTHERS$476,3475%$480,6904%7$29,3022%7

    TOTAL$9,995,595$11,905,366$1,286,997

    CONVENCIONAL2005

    TOSHIBA1,664,50022.2%1,792,30026%1237,90035%1TOSHIBA22.2%

    LGE1,152,79415.4%1,036,90615%3185,42327%2LGE15.4%

    CCE978,34613.1%1,055,00115%391,50013%3CCE13.1%

    PHILIPS1,547,42220.6%1,460,26521%287,54013%3PHILIPS20.6%

    PANASONIC498,6706.7%449,7366%530,5414%4PANASONIC6.7%

    GRA/PHILCO1,224,39316.3%856,53912%427,4414%4GRA/PHILCO16.3%

    OTHERS429,6195.7%299,5864%624,0004%4OTHERS

    TOTAL7,495,7446,950,333684,345

    FLAT

    LGE444,63218.3%728,62616%2141,17127%1

    TOSHIBA234,0009.6%635,25014%3108,70021%2

    SAMSUNG284,57511.7%622,43914%3101,92019%3SAMSUNG11.7%

    PHILIPS535,41822.1%797,18917%162,75412%4PHILIPS22.1%

    GRA/PHILCO317,91713.1%609,72813%441,5588%5GRA/PHILCO13.1%

    CCE262,74210.8%599,36213%426,0005%6CCE10.8%

    PANASONIC132,8105.5%222,4865%523,6764%7PANASONIC5.5%

    SONY166,9956.9%190,8604%618,5203%8SONY6.9%

    OTHERS02.0%179,1914%65,0001%9OTHERS2.0%

    TOTAL2,427,3174,585,131529,299

    SLIM

    LGE--58,17256%141,70958%1

    SAMSUNG--45,54844%229,60742%2

    GRADIENTE----00%

    CCE----00%

    TOTAL103,72071,316

    PLASMA

    LGE21,91158.6%70,97540%114,85251%1

    PHILIPS8,96924.0%41,28223%26,49522%2PHILIPS24.0%

    GRA/PHILCO1,1593.1%22,03013%43,89013%3GRA/PHILCO3.1%

    SAMSUNG3,97510.6%29,32617%32,5119%4SAMSUNG10.6%

    PANASONIC9292.5%4,0162%68163%5PANASONIC2.5%

    OTHERS4531.2%8,5215%55212%6PLASMA0.0%

    TOTAL37,396176,15029,08529,998

    72,687

    LCD41.27%

    LGE3,82117.7%33,86118%315,14635%1

    SAMSUNG8944.1%56,17130%112,23528%2

    OTHERS29415.9%13,3797%56,51515%3OTHERS15.9%

    SONY1,8458.5%27,27415%45,11212%4SONY8.5%

    PHILIPS14,75768.3%54,17629%24,59411%5PHILIPS68.3%

    TOTAL21,611184,86143,602LGE0.0%

    PROJEO13,5278,891666

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    2007 CTV MARKET SHARE EVOLUTION

    JanFebMarAprMayJunJulAugSepOctNovDec

    03 Market275,553295,572351,519410,922410,252375,461450,574498,248551,939635,979652,280441,819

    04 Market445,743491,816573,567683,989600,578592,303620,545685,038689,653756,079757,218528,447

    05 Market453,498564,296772,408803,241880,170845,776962,108885,512882,2171,024,7701,206,218715,381

    06 Market791,343953,9241,188,2211,286,4521,248,9281,015,131782,155889,0321,043,428997,6391,060,506648,607

    07 Market619,074667,9230000000000

    JanFebMarAprMayJunJulAugSepOctNovDec

    01020304050607JanFebMarAprMayJunJulAugSepOctNovDecTotal03 LGE55,34854,53357,46564,94370,01054,17984,83495,08797,03097,169109,07566,401

    Market4,7274,8485,3507,4259,99511,90510,50003 Mkt275,553295,572351,519410,922410,252375,461450,574498,248551,939635,979652,280441,8195,350,11804 LGE103,57989,282104,320105,899108,321118,418113,005135,196120,746108,726144,41189,867

    LGE7286509061,3421,6301,8723,00003 LGE55,34854,53357,46564,94370,01054,17984,83495,08797,03097,169109,07566,401906,07405 LGE103,713115,745152,701148,906141,979121,051177,314121,760135,885153,044183,92274,039

    M Share15.4%13.4%16.9%18.1%16.3%15.7%28.6%Market Share20.1%18.4%16.3%15.8%17.1%14.4%18.8%19.1%17.6%15.3%16.7%15.0%16.9%06 LGE153,290141,513153,616169,014159,689134,623131,385151,894205,786191,203160,779119,942

    Vol. Acum.275,553571,125922,6441,333,5661,743,8182,119,2792,569,8533,068,1013,620,0404,256,0194,908,2995,350,11807 LGE200,465156,0900000000000

    JanFebMarAprMayJunJulAugSepOctNovDecTotal

    04 Market445,743491,816573,567683,989603,361594,402621,362685,038689,653756,079757,218528,4477,430,675

    04 LGE103,57989,282104,320105,899108,321118,418113,005135,196120,746108,726144,41189,8671,341,770JanFebMarAprMayJunJulAugSepOctNovDec

    Market Share23.2%18.2%18.2%15.5%18.0%19.9%18.2%19.7%17.5%14.4%19.1%17.0%18.1%03 MKT275,553295,572351,519410,922410,252375,461450,574498,248551,939635,979652,280441,819

    Vol. Acum.445,743937,5591,511,1262,195,1152,798,4763,392,8784,014,2404,699,2785,388,9316,145,0106,902,2287,430,67504 MKT445,743491,816573,567683,989600,578592,303620,545685,038689,653756,079757,218528,447

    JanFebMarAprMayJunJulAugSepOctNovDecTotal05 MKT453,498564,296772,408803,241880,170845,776962,108885,512882,2171,024,7701,206,218715,381

    05 Market453,498564,296772,408803,241880,170845,776962,108885,512882,2171,024,7701,206,218715,3819,995,59506 MKT791,343953,9241,188,2211,286,4521,248,9281,015,131782,155889,0321,043,428997,6391,060,506648,607

    05 LGE103,713115,745152,701148,906141,979121,051177,314121,760135,885153,044183,92274,0391,630,05907 MKT619,074667,9230000000000

    Source: Troca informal/SUFRAMAMarket Share22.9%20.5%19.8%18.5%16.1%14.3%18.4%13.8%15.4%14.9%15.2%10.3%16.3%03 LGE55,34854,53357,46564,94370,01054,17984,83495,08797,03097,169109,07566,401

    Vol. Acum.453,4981,017,7941,790,2022,593,4433,473,6134,319,3895,281,4976,167,0097,049,2268,073,9969,280,2149,995,59504 LGE103,57989,282104,320105,899108,321118,418113,005135,196120,746108,726144,41189,867

    JanFebMarAprMayJunJulAugSepOctNovDecTotal05 LGE103,713115,745152,701148,906141,979121,051177,314121,760135,885153,044183,92274,039

    06 Market791,343953,9241,188,2211,286,4521,248,9281,015,131782,155889,0321,043,428997,6391,060,506648,60711,905,36606 LGE153,290141,513153,616169,014159,689134,623131,385151,894205,786191,203160,779119,942

    06 LGE153,290141,513153,616169,014159,689134,623131,385151,894205,786191,203160,779119,9421,872,73407 LGE200,465156,0900000000000

    Market Share19.4%14.8%12.9%13.1%12.8%13.3%16.8%17.1%19.7%19.2%15.2%18.5%15.7%

    Vol. Acum.791,3431,745,2672,933,4884,219,9405,468,8686,483,9997,266,1548,155,1869,198,61410,196,25311,256,75911,905,366

    JanFebMarAprMayJunJulAugSepOctNovDecTotal

    07 Market619,074667,92300000000001,286,997

    07 LGE200,465156,0900000000000356,555

    Market Share32.4%23.4%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%0.0%27.7%

    Vol. Acum.619,0741,286,9971,286,9971,286,9971,286,9971,286,9971,286,9971,286,9971,286,9971,286,9971,286,9971,286,997

    Projeo mkt5.9%12.3%12.3%12.3%12.3%12.3%12.3%12.3%12.3%12.3%12.3%12.3%0.0%

    CRT Convencional - 2007

    CRT Flat - 2007

    Plasma - 2007

    LCD - 2007

    Slim - 2007

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    03 MKT

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    PDP map

    CTV MARKET/ LGE EVOLUTION 2007

    MarketLGmarket

    Participao das categoriasParticipao das categorias0304052003200420052006200720032004200520062007

    14"1,602,3391,900,8521,935,814CONV90.8%85.6%75.0%58.4%38.5%PJTV0.21%0.20%0.14%0.07%0.00%

    14" ST129,68095,83061,464FLAT8.9%14.1%24.3%38.5%55.0%PDP/LCD0.04%0.13%0.37%2.44%6.00%

    20"/ 21"1,801,9912,224,6932,830,799PJTV0.21%0.20%0.14%0.1%0.0%

    20"/ 21" ST513,051735,084490,616PDP/LCD0.04%0.13%0.37%3.0%6.5%

    22"~29" PIP63700

    22"~29"790,2931,384,4942,170,3812003200420052006

    > 33"PIP8300CONV10094.28282.664.3

    > 33"20,57616,1246,670FLAT100157.217271.7430.9

    15" FLAT37,81745,21332,103PJTV10095.19763.835.2

    21" FLAT155,779482,7261,429,057PDP/LCD100346.0971,032.38,366.9

    25"8,25411,3666,392

    22" ~29" sem PIP235,363456,029910,979200320042005

    22" ~29" com PIP8,9749,14711,438LG

    > 29"32,00038,82837,348CONV81.5%80.9%70.7%

    Sem CRT1,9399,31337,396FLAT17.9%18.3%27.3%

    TV PROJEO11,34214,98413,527PJTV0.5%0.5%0.4%

    PDP/LCD0.0%0.2%1.3%

    030405

    14"200,122234,514178,773200320042005

    Cresc. Y to YCresc. Y to YCresc. Y to Y14" ST000CONV1009987

    MARKET2003%2004%2005%2006%04/032,007%06/0507/06LGE2003%2004%2005%2006%04/032007%05/0406/0507/0620"/ 21"293,190368,822452,785FLAT100103153

    CONVENCIONALJan~FevJan~FevCONVENCIONALJan~FevJan~Fev20"/ 21" ST82,649178,974171,045PJTV10010077

    14" mono com controle remoto1,602,33993%1,900,85295%1,935,81497%1,928,67198%19%204,283100%-0.4%-38.5%14" mono com controle remoto200,122100%234,514100%178,773100%182,317100%17%35,903100%-24%2%13.5%22"~29" PIP000PDP/LCD1005413,709

    14" estreo com controle remoto129,6807%95,8305%61,4643%39,1802%-26%00%-36.3%-100.0%14" estreo com controle remoto0%0%0%00%00%22"~29"162,457303,728350,191

    14" ou menor com controle remoto1,732,01936%1,996,68231%1,997,27827%1,967,85128%15%204,28330%-1.5%-38.9%14" ou menor com controle remoto200,12227%234,51422%178,77316%182,31718%17%35,90319%-24%2%13.5%> 33"PIP000Participao em share categoria

    20"/ 21" mono com controle remoto1,801,99178%2,224,69375%2,830,79985%2,239,01189%23%237,644100%-20.9%-42.7%20"/ 21" mono com controle remoto293,19078%368,82267%452,78573%348,77175%26%63,485100%23%-23%-10.2%> 33"000MKT

    20"/ 21" estreo com controle remoto513,05122%735,08425%490,61615%272,43111%43%-560-0%-44.5%-101.3%20"/ 21" estreo com controle remoto82,64922%178,97433%171,04527%118,63725%117%90%-4%-31%-99.9%15" FLAT37,81745,21332,10320032004200520062007LGMARKET

    20"/ 21" com controle remoto2,315,04248%2,959,77747%3,321,41544%2,511,44236%28%237,08435%-24.4%-48.3%20"/ 21" com controle remoto375,83951%547,79650%623,83054%467,40845%46%63,49434%14%-25%-26.6%21" FLAT68,031106,527258,918CONV91%86%75%58%53%CONV55%58%

    22" a 29" com PIP com controle remoto6370%00%00%00%00%22" a 29" com PIP com controle remoto0%0%00%00%00%25"21510FLAT9%14%24%39%41%FLAT39%39%

    22" a 29" sem PIP com controle remoto790,293100%1,384,494100%2,170,381100%2,435,360100%75%241,884100%12.2%-37.9%22" a 29" sem PIP com controle remoto162,457100%303,728100%350,191100%387,181100%87%86,026100%15%11%26.6%22" ~29" sem PIP54,55288,489145,443PDP/LCD0.04%0.13%0.6%3.0%5.6%PJTV0.0%0.0%

    22" a 29" com controle remoto790,93016%1,384,49422%2,170,38129%2,435,36035%75%241,88435%12.2%-37.9%22" a 29" com controle remoto162,45722%303,72828%350,19130%387,18137%87%86,02646%15%11%26.6%22" ~29" com PIP150350PDP/LCD5.60%0.00%

    Acima de 30" com PIP com controle remoto830%00%00%00%0Acima de 30" com PIP com controle remoto00> 29"1,2185,5387,818

    Acima de 30" sem PIP com controle remoto20,576100%16,124100%6,670100%35,680100%-22%1,094434.9%-84.4%Acima de 30" sem PIP com controle remoto00Sem CRT8392,63321,911

    Acima de 30" com controle remoto20,6590%16,1240%6,6700%35,6801%-22%1,0940%434.9%-84.4%Acima de 30" com controle remoto00%00%00%00%0%00%TV PROJEO4,9697,3316,901LG

    SUB TOTAL- CONVENCIONAL4,858,65091%6,357,07786%7,495,74475%6,950,33358%31%684,34553%-7.3%-42.5%SUB TOTAL- CONVENCIONAL738,41881%1,086,03881%1,152,79471%1,036,90655%47%185,42352%6%-10%-0.4%20032004200520062007

    FLAT0FLAT0CONV81.5%80.9%70.7%55%52%

    15"37,8178%45,2134%32,1031%4,1220%20%-7-0%-87.2%-100.3%15"37,81723%45,21318%32,1037%4,1221%20%-7-0%-29%-87%-100.3%LGMarketFLAT17.9%18.3%27.3%39%40%

    21"155,77933%482,72646%1,429,05759%2,519,41555%210%290,71655%76.3%-4.8%21"68,03142%106,52743%258,91858%432,09859%57%73,10552%143%67%19.7%CTV-0%-42%PDP/LCD0.1%0.2%1.3%5.6%8.4%

    25"8,2542%11,3661%6,3920%19,4400%38%800%204.1%-95.0%25"2150%10%00%00%00%-100%FLAT45%1%

    25" ~29" sem PIP235,36349%456,02944%910,97938%1,985,19043%94%232,17544%117.9%10.6%25" ~29" sem PIP54,55234%88,48936%145,44333%288,66540%62%65,61446%64%98%94.8%PDP68%56%

    25" ~29" com PIP8,9742%9,1471%11,4380%1,2630%2%-10-0%-89.0%-102.4%25" ~29" com PIP150%00%3500%3080%00%-12%-100.0%LCD602%262%

    > 29"32,0007%38,8284%37,3482%55,7011%21%6,3451%49.1%73.5%> 29"1,2181%5,5382%7,8182%3,4330%355%2,4592%41%-56%324.0%TOT21%-26%

    SUB TOTAL- FLAT478,1879%1,043,30914%2,427,31724%4,585,13139%118%529,29941%88.9%1.2%SUB TOTAL- FLAT161,84818%245,76818%444,63227%728,62639%52%141,17140%81%64%44.6%

    OUTROS0OUTROS0

    Tv combinado com Vcr0%0%0%0Tv combinado com Vcr0

    PROJEO11,3420.2%14,9840.2%13,5270.1%8,8910.1%32%6660%-34.3%-52.7%PROJEO4,9690.5%7,3310.5%6,9010.4%2,3660.1%48%-37-0.0%-6%-66%-150.0%

    PDP1,9390.0%9,3130.1%37,3960.4%176,1501.5%380%29,0852%371.0%56.3%PDP8390.1%2,6330.2%21,9111.3%70,9753.8%214%14,8524.2%1037%224%68.3%

    LCD21,6110.2%184,8611.6%43,6023%755.4%262.1%LCD3,8210.2%33,8611.8%15,1464.2%441%786%602.2%

    TOTAL5,350,1187,424,6839,995,59511,905,36639%1,286,99719.1%-26.3%TOTAL906,0741,341,7701,630,0591,872,73448%356,55521%15%20.9%

    Crescimento categorias 06/07 (jan~fev- LG x Market)

    Source : Troca informal/SUFRAMA

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    MARKET SHARE CONSOLIDADO TV 2007

    JANFEVMARABRMAIJUNJULAGOSETOUTNOVDEZTOTAL

    LGE200,465$156,090$356,555

    PHILIPS58,030103,353$161,383

    TOSHIBA174,700176,100$350,800

    CCE50,00067,500$117,500

    GRADIENTE/PHILCO30,14345,281$75,424

    PANASONIC26,30328,730$55,033

    SONY8,76815,419$24,187

    SAMSUNG57,96558,848$116,813

    EVADIN2,7006,100$8,800

    CINERAL000.0

    OUTROS10,00010,502$20,502

    0.0

    $619,074$667,9230.00.00.00.00.00.00.00.00.00.0$1,286,997

    JANFEVMARABRMAIJUNJULAGOSETOUTNOVDEZTOTAL

    z\LGE32%23%0%0%0%0%0%0%0%0%0%0%28%

    PHILIPS9%15%0%0%0%0%0%0%0%0%0%0%13%

    TOSHIBA28%26%0%0%0%0%0%0%0%0%0%0%27%

    CCE8%10%0%0%0%0%0%0%0%0%0%0%9%

    GRADIENTE/PHILCO5%7%0%0%0%0%0%0%0%0%0%0%6%

    JAN%FEV%MAR%ABR%MAI%JUN%JUL%AGO%SET%OUT%NOV%DEZ%TOTAL%PANASONIC4%4%0%0%0%0%0%0%0%0%0%0%4%

    LGE$200,46532.4%1$156,09023.4%20.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$356,55527.7%1SONY1%2%0%0%0%0%0%0%0%0%0%0%2%

    PHILIPS$58,0309.4%3$103,35315.5%30.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$161,38312.5%3SAMSUNG9%9%0%0%0%0%0%0%0%0%0%0%9%

    TOSHIBA$174,70028.2%2$176,10026.4%10.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$350,80027.3%2EVADIN0%1%0%0%0%0%0%0%0%0%0%0%1%

    CCE$50,0008.1%4$67,50010.1%40.00.00%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$117,5009.1%4CINERAL0%0%0%0%0%0%0%0%0%0%0%0%0%

    GRADIENTE/PHILCO$30,1434.9%5$45,2816.8%60.00.0%0.00.0%0.00.0%0.00.00%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$75,4245.9%5OUTROS2%2%0%0%0%0%0%0%0%0%0%0%2%

    PANASONIC$26,3034.2%6$28,7304.3%70.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$55,0334.3%60%

    SONY$8,7681.4%8$15,4192.31%80.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$24,1871.9%7100%100%0%0%0%0%0%0%0%0.00.00.0$1

    SAMSUNG$57,9659.4%3$58,8488.81%50.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$116,8139.1%4

    EVADIN$2,7000.4%9$6,1000.9%100.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$8,8000.7%9

    CINERAL0.00.0%100.00.0%110.00.00%0.00.0%0.00.0%0.00.00%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%10

    OUTROS$10,0001.6%7$10,5021.6%90.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%0.00.0%$20,5021.6%8

    TOTAL$619,074100%$667,923100%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%0.00%$1,286,997

    Lana tudo tv, incluindo pdp e lcd

    PDP Detail

    0

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    0

    0

    nn

    00000000

    00000000

    00000000

    00000000

    00000000

    00000000

    00000000

    00000000

    00000000

    00000000

    00000000

    00000000

    00000000

    LGE

    PHILIPS

    TOSHIBA

    CCE

    GRADIENTE/PHILCO

    PANASONIC

    SONY

    SAMSUNG

    n

    CTV MARKET COMPARISION

    Price Reference : Shopping Brasil/Ponto de vendaDate: 28/03/07By : Fernanda

    2004200520062007LG 07PHILIPS 07TOSHIBA 07PHILCO 07CCE 07PANASONIC 07

    6,357,0777,495,7446,950,333684,345

    29CC9RL29PT4635TV3489MSTP-3320HPS-2988TC-29KZ99

    29", 20 W RMS, V.COMP29" ST (Set 05)34" ST (Set 03)33" ST (Mar/06)29" ST (out/05)29"ST (Set/06)

    29CC2RLTV2999MS (TOSHIBA)TP-2920HPS-2971N

    29", 20 W RMS, V.COMP29" ST (Ago 04)29" ST (Mar/06)29" ST (ago/05)

    >28"1,400,6182,177,0512,471,040242,978

    22%29%36%36%TV2988MS (TOSHIBA)TPC-2910

    29"ST (Jun 06)29"ST(ago/06)

    TV2982AVS (SEMP)

    29"ST (Jun/06)

    RP-20CC97TV2086MS (TOSHIBA)

    20", 10W RMS, ST, V. COMP20" ST (Maio 03)

    20" ST735,084490,616272,431-560TV2016MS (TOSHIBA)

    12%7%4%-0%20" ST (nov 05)

    RP-20CC2520PT3336TV2015M (TOSHIBA)TP-2010HPS 2071TC-20RM12L

    20", AV20" Mono (Ago/06)20", AV (out 05)20" (Mai/06)20", AV (Mar/04)20"(OUT/06)

    20CD2RTV2051AV (SEMP)

    2,224,6932,830,7992,239,011237,64420", 1 AV20", AV (Out/06)

    20" M35%38%32%35%

    RP14CB2514PT3336TV1415M (TOSHIBA)TP-1410HPS-1471TC-14RM12L

    14", 2 AV14", Mono (Ago/06)14", AV, Mono (Ago 05)14", Mono (Mai/06)14", Mono (Mar/04)14"(out/06)

    14"1,996,6821,997,2781,967,851204,283TV1451AV (SEMP)

    31%27%28%30%14", AV Mono (Out/06)

    TV1431 ACDC (SEMP)

    14", AV Mono (Set/06)

    Jan~Fev

    2007 Best Sales ProductLG 07PHILIPS 07TOSHIBA 07PHILCO 07CCE 07PANASONIC 07OUTROS

    29"LG86,02635.40%27,11711.16%70,90029.18%14,3655.91%24,0009.88%13,3705.50%7,2002.96%100.00%

    20" STLG9-1.61%-569101.61%00.00%00.00%00.00%00.00%00.00%100.00%

    20"TOSHIBA63,48526.71%36,17915.22%101,00042.50%-48-0.02%23,5009.89%7,2233.04%6,3052.65%100.00%

    14"TOSHIBA35,90317.58%24,81312.15%66,00032.31%12,5496.14%44,00021.54%9,9484.87%11,0705.42%100.00%

    TotalTOSHIBA185,42327.09%87,54012.79%237,90034.76%26,8663.93%91,50013.37%30,5414.46%24,5753.59%100.00%

    241635

    LGE

    PHILIPS

    TOSHIBA

    CCE

    GRADIENTE/PHILCO

    PANA

    SS

    SONY

    LGE

    PHILIPS

    TOSHIBA

    CCE

    GRAD/PHI

    PANA

    SAMSUNG

    SONY

    2

    1

    4

    3

    4

    FLAT SCREEN MARKET COMPARISION

    Price Reference : Shopping Brasil/Ponto de vendaDate: 28/03/07By : Fernanda

    2004200520062007LG 06SONY 06PHILIPS 06SAMSUNG 06TOSHIBA 06PANASONIC 06PHILCO 06GRADIENTE 06CCE 06

    1,043,3062,427,3174,585,131529,299

    32PW8422CL-32Z30 SLIMTV3458FSTPF-3440HPS-3407FS

    32" Wide (out/05)32" Wide, Jul/0534" (Fev/06)34" (Mar/06)34" (Abr/06))

    TPW-3280

    > 30"38,82837,34855,7016,34532" wide (Mar/06)

    4%2%1%1%

    29FE8RLKV-29FS14029PT5642CL-29M21TV2958FSTC-29FX30LTPF-2940TF-2953HPS-2991/97FS

    29", V.comp (Jun/06)29" (Ago/06)29" (Abril/04)29" (Out/04)29" (nov/04)29" (Abril/06)29" (Mar/06)29"(ago/06)29" (Set/04))

    29PT8422 (HDTV)CL-29K40TV2921FSTS-2960 SLIMHPS-2910FS SLIM

    29FX5CLKV-29FA24029" (ago/05)29" (Jun/ 06)29"ST (ago/06)29"(ago/06)29" (Out 06)

    29"465,173922,4171,986,453232,16529", V.comp (Jun/06)29" SUB (Out/06)

    45%38%43%44%29PT5645CL-29Z30HS SLIMHPS-2907/FS

    29" (out/05)29" HDTV29" (DEZ/06)

    29FS4RLG SLIM

    GAME (Julho 06)29PT6456 - BLACKCL-29Z30MQTX SLIM

    29" (Fev/07) (FASE IN)29" (set/06)

    25PT5541

    25"11,3666,39219,44080

    1%0%0%0%

    RP-21FE85G GAMEKV-21FA24021PT5433 (FASE IN)CL-21K40TV 2157FSTC-21FX30LTPF-2130 (MONO)TF-2140 (MONO)HPS-2185FS

    21", V.comp (Maio/05)21"ST(out/06)21" (Fev/07)21"(set/06)21" (Jun/04)21" (Abril/06)21" (Mai/06)21" ( Jun/06)21" (Abril/05)

    21FX5RLKV-21FS14021PT6456 - BLACKCL-21Z30 SLIMTV2158FSTF-2151

    21"482,7261,429,0572,519,415290,71621", Vcomp21",ST (Mar/06)21"(AGO/06)21" (Jun/06)21"ST(set/06)21" (Out/05) ST

    46%59%55%55%

    21FS4RLG SLIM

    GAME (Julho 06)

    21FU1RLG ULTRASLIM

    Black Piano /GAME (Fev 07)

    15"45,21332,1034,122-7

    4%1%0%-0%

    Jan~Fev

    2007 Best Sales ProductLG 07Sony 07Philips 07Samsung 07Toshiba 07Panasonic 07Philco 07Gradiente 07CCE 07OUTROS

    > 30"LG2,45938.75%2193.45%1772.79%88613.96%70011.03%00.00%1,90430.01%00.00%00.00%00.00%100.00%

    29"LG65,61428.26%7,3873.18%26,62311.47%58,43925.17%45,00019.38%6,9412.99%5,9612.57%12,2005.25%3,0001.29%1,0000.43%100.00%

    25"PHILIPS00.00%00.00%80100.00%00.00%00.00%00.00%00.00%00.00%00.00%00.00%100.00%

    21"LG73,10525.15%10,9143.75%35,87412.34%42,59514.65%63,00021.67%16,7355.76%10,5933.64%10,9003.75%23,0007.91%4,0001.38%100.00%

    15"LG-7100.00%00.00%00.00%00.00%00.00%00.00%00.00%00.00%00.00%00.00%100.00%

    TotalLG141,17127%18,5203%62,75412%101,92019%108,70021%23,6764%18,4583%23,1004%26,0005%5,0001%100.00%

    18432756

    LCD SCREEN MARKET COMPARISION

    Price Reference : Shopping Brasil/Ponto de vendaDate: 28/03/07By : Fernanda

    2004200520062007LG 07PHILIPS 07SONY 07SAMSUNG 07GRADIENTE 07PHILCO 07TOSHIBA 07

    5,72921,611184,86143,602

    47LY3RF52" (BRAVIA)LN46N7

    47" Wide, FULL HD (abrl/07)52" wide - FULL HD (Nov/06)1366 x 768

    > 42"1,62846" (Jan /07)

    4%KLV-46S200 (BRAVIA)

    46" wide - 1366x768 HDMI (Set/06)

    42LY3RF42PF9831DKLV-40S200LN40R7

    42" Wide, FULL HD (abrl/07)42" HDTV Ambi FULL(BRAVIA)Bordeaux

    40" wide - 1366x768 HDMI (Set/06)40" (Out /06)

    40" - 42"38,96712,99242LC2RR

    21.1%30%42" Wide, HDTV (Out/06)

    42LC3R

    42" Wide, HDTV (Out/06)

    37LC2RR (FASE IN)LCD-3730

    37" Wide, HDTV (Mar/07)37" (Jun/06)

    37"1,086

    2%37LC3R

    37" Wide, HDTV (Out/06)

    32LC3R32PF5321KLV32S200LN32R7LCD-3230LC-3280

    32" Wide, HDTV32"(BRAVIA)Bordeaux32" (Jun/06)32" (Out/06) 1366x768

    52,89713,0121366x768 / PIP (Out/06)32" wide - 1366x768 HDMI (Set/06)32" (Out /06)

    32"28.6%30%LC3210W (SEMP)

    32" (Abr/06)

    26LC2R26PF5321KLV-26S200ALN26R7LCD-2730LC-268027HL85 (TOSHIBA)

    26", Wide, HDTV26" (Out/06)Bordeaux27" (Jun/06)26"(Out/06) 1366x76827" (Maio/06)

    23" - 26"39,1137,5111366x768 / PIP (Out/06)23PF532126" (Out /06)LC2610W (SEMP)

    21.2%17%23" Wide HDTV (Jun 06)KLV-23S200A (FASE IN)26" (Abr/06)

    1280X76823" (Jan/07)

    20LS1RA (FASE IN)20PF5121KLV-S19A10TLN-20S5LCD-2030LC-208020DL74 (TOSHIBA)

    19" - 20"33,8272,99920", 4:3, EDTV20", 800x600(BRAVIA)20" (Jan /06)20" (Dez/06) 640x48020"(Out/06) 640x48020" (out /06)

    18.3%7%852 x 480 (Fev/07)19" wide - 1280x768 HDMI (Nov/05)LC2010Z (SEMP)

    20" (Abr/06)

    LC-1580LC1510Z (SEMP)

    15"(Out/06)15" (Abr/06)

    < 19"12,646184

    6.8%0%

    Jan~Fev

    2007 Best Sales ProductLG 07Philips 07Sony 07Samsung 07Gradiente 07Philco 07Toshiba 07OUTROS

    > 42"SONY00%00%91456%71444%00%

    40" - 42"LG6,53550%-1-0%2,38018%4,07831%4503%4,190

    37"LG1,02194%00%00%00%61056%9.610%

    32"LG4,78237%2,62220%8937%3,51527%1,2009%100%

    23"-26"SAMSUNG1,78424%3364%85211%3,92952%651%

    19"-20"PHILIPS1,03735%1,44048%732%-1-0%00%

    < 19"PHILIPS-13-7%197107%00%00%00%

    TotalLG15,14635%4,59411%5,11212%12,23528%2,3255%

    12415

    PDP SCREEN MARKET COMPARISION

    Price Reference : Shopping Brasil/Ponto de vendaDate: 28/03/2007By : Fernanda

    2004200520062007LG 07PHILIPS 07SAMSUNG 07PANASONIC 07GRADIENTE 07PHILCO 07

    4,09937,396176,15029,085

    MW-71PY10 (black & gold)

    71" FULL HD 1920 x 1080

    60PY2R (TV)

    >59"863060" 1.366 x 768

    0%0%5.000:1 / 1.000 cd/m2/HDMI/SLOT

    50PB2RR50PF9630 (TV) AmbilightPL-50P7HX (TV) (FASE IN)TH-50PV60LB (FASE IN)PLT-5070

    50" 1.366 x 76850" 1.366 x 76850" 1.366x768 (Nov/06)50"(out/06) 1366x76850" 1366x768 (Nov/06)

    HDMI X 2 (out/06)10.000:1 / 1.500 cd/m2 / HDMI (Set/05)10.000:1 HDMI

    50"10,4002,045

    6%7%

    42PB2RR42PF7321 (TV)PL-42P7HXPLT-4270 (TV) XGA HDTV

    42" HD 1.024 x 76842" XGA HDTV 1.024 x 7681.280 x 768 (XGA) /Filter Bright42" 1.024 x 768 (Maio/06)

    HDMI x 2 (out/06)10.000:1 / 1.200 cd/m2 HDMI (JUL/06))42"(out/06)10.000:1 / 1.200 cd/m2 HDMI

    42" HD14,29542PC7R (FASE IN)

    49%42" HD 1.024 x 768

    HDMI (fev/07)

    165,664

    94%

    42PC1RV (TV)PL-42E7SXTH-42PA60LBPL-4280

    42" VGA 852 x 480852 x 480 (VGA)42" 852 x 48042" VGA 852x480 (Abr/06)

    42" SD12,71510.000:1 / 1.500 cd/m2 - HDMI (jul/06)42" (out/06)10.000:1 HDMI (Ago/06)

    44%

    Jan~Fev

    2007 Best Sales ProductLG 07Philips 07Samsung 07Panasonic 07Gradiente 07Philco 07OUTROS

    >59"LG2997%00%13%00%00%>59"0

    50"LG96747%392%65132%1487%24012%50"0

    42" HDPHILIPS3,78927%6,45645%4003%00%3,65026%42" HD0

    42" SDLG10,06779%00%1,45911%6685%00%42" SD521

    TotalLG14,85251%6,49522%2,5119%8163%3,89013%Total5211.79%100.00%

    12453

    TV CONV MARKET - 2007

    JanFevMarAbrMaiJunJulAgoSetOutNovDezTotal

    LG14"17,38918,51435,903

    14" ST000

    20"28,58434,90163,485

    20" ST-5149

    29"53,48132,54586,026

    > 29"000

    Total99,44985,9740000000000185,423

    PHILIPS14"6,55718,25624,813

    14" ST000

    20"10,24925,93036,179

    20" ST-545-24-569

    29"16,06411,05327,117

    > 29"000

    Total32,32555,215000000000087,540

    TOSHIBA14"32,00034,00066,000

    14" ST000

    20"49,00052,000101,000

    20" ST000

    29"37,00033,00070,000

    > 29"400500900

    Total118,400119,5000000000000237,900

    PHILCO14"6,4836,06612,549

    14" ST000

    20"-535-48

    20" ST000

    29"4,04110,13014,171

    > 29"52142194

    Total10,52316,343000000000026,866

    CCE14"24,00020,00044,000

    14" ST00

    20"4,50019,00023,500

    20" ST00

    29"9,00015,00024,000

    > 29"00

    Total37,50054,000000000000091,500

    PANASONIC14"6,9463,0029,948

    14" ST000

    20"6,3728517,223

    20" ST000

    29"4,9748,39613,370

    > 29"000

    Total18,29212,249000000000030,541

    OTHERS14"5,0206,05011,070

    20"2,0054,3006,305

    20" ST000

    29"3,0004,2007,200

    > 29"000

    Total10,02514,550000000000024,575

    Gtotal326,514357,8310000000000684,345

    0

    0

    Estimado concorrncia

    JanEvadinGradienteO&M CCET. OUTROS

    14"1,000204,0005,020

    20"50051,5002,005

    20" ST0

    29"1,0002,0003,000

    2,500257,50010,025

    FevEvadinGradienteO&M CCET. OUTROS

    14"3,000503,0006,050

    20"1,0003003,0004,300

    20" ST0

    29"2,0002002,0004,200

    6,0005508,00014,550

    MarEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    AbrEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    MaioEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    JunhoEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    JulhoEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    AgostoEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    SetembroEvadinGradienteO&M CCET. OUTROS

    14"00%

    20"0

    20" ST0

    29"0

    0000

    OutubroEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    NovembroEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    DezembroEvadinGradienteO&M CCET. OUTROS

    14"0

    20"0

    20" ST0

    29"0

    0000

    EvadinGradienteO&M CCETotal

    14"4,000707,00011,070

    20"1,5003054,5006,305

    20" ST0000

    29"3,0002004,0007,200

    TOTAL8,50057515,50024,575

    Fernanda_Summa:Estimado

    FLAT MARKET - 2007

    JanFevMarAbrMaiJunJulAgoSetOutNovDezTotal

    LG15"2-9-7

    21"48,32924,77673,105

    25"000

    29"36,67128,94365,614

    29" pip000

    > 29"1,2761,1832,459

    Total86,27854,8930000000000141,171

    PHILIPS15"000

    21"14,15421,72035,874

    25"314980

    29"8,49518,13426,629

    29" pip0-6-6

    > 29"-40217177

    Total22,64040,114000000000062,754

    TOSHIBA15"00

    21"32,00031,00063,000

    25"00

    29"22,00023,00045,000

    29" pip00

    > 29"300400700

    Total54,30054,4000000000000108,700

    SONY15"000

    21"1,6529,26210,914

    25"000

    29"4,1163,2717,387

    29" pip000

    > 29"20910219

    Total5,97712,543000000000018,520

    PHILCO15"000

    21"6,4674,12610,593

    25"000

    29"1,4694,4925,961

    29" pip000

    > 29"6951,2091,904

    Total8,6319,827000000000018,458

    SAMSUNG15"000

    21"25,57317,02242,595

    25"000

    29"26,83631,60758,443

    29" pip-4-4

    > 29"931-45886

    Total53,34048,5800000000000101,920

    PANASONIC15"000

    21"5,88810,84716,735

    25"000

    29"1,7645,1776,941

    29" pip000

    > 29"000

    Total7,65216,024000000000023,676

    GRADIENTE15"000

    21"4,9006,00010,900

    25"000

    29"3,9008,30012,200

    29" pip000

    > 29"000

    Total8,80014,300000000000023,100

    OTHERS15"000

    21"13,00014,00027,000

    25"000

    29"2,0002,0004,000

    29" pip000

    > 29"000

    Total15,00016,000000000000031,000

    Gtotal262,618266,6810000000000529,299

    Outros

    janCCEO&M CCECineralEvadinProview

    15"0

    21"11,0002,00013,000

    25"0

    29"1,5005002,000

    29" PIP0

    > 29"0

    12,5002,50000015,000

    fevCCEO&M CCECineralEvadinProview

    15"0

    21"12,000200014,000

    25"0

    29"1,5005002,000

    29" PIP0

    > 29"0

    13,5002,50000016,000

    marCCEO&M CCECineralEvadinProview

    15"0

    21"0

    25"0

    29"0

    29" PIP0

    > 29"0

    000000

    abrCCEO&M CCECineralEvadinProview

    21"0

    29"0

    > 29"0

    000000

    maioCCEO&M CCECineralEvadinProview

    21"0

    29"0

    > 29"0

    000000

    junhoCCEO&M CCECineralEvadinProview

    21"0

    29"0

    > 29"0

    000000

    0%

    julhoCCEO&M CCECineralEvadinProview

    21"0

    29"0

    > 29"0

    000000

    agostoCCEO&M CCECineralEvadinProview

    21"0

    29"0

    > 29"0

    000000

    setembroCCEO&M CCECineralEvadinProview

    21"0

    29"0

    > 29"0

    000000

    OutubroCCEO&M CCECineralEvadinProview

    21"0

    29"0

    > 29"0

    000000

    NovembroCCEO&M CCECineralEvadinProview

    21"0