brazil smb pc study...executive summary: windows 7 eos 10 47% of smbs (planning to purchase) plan to...
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Table of Contents
2
• Methodology 3• Executive Summary 4• PC Usage, Refresh Cycles 13• PC Repair & Maintenance Issues, Cost of Owning 20• PC Purchase Intent 29• Attitude towards Windows 10, Windows 7 EOS 34
Methodology
3
Survey was conducted in April-May 2019A 30 minute questionnaire was administered to each respondentRespondents were IT & Business decision makers200 completes were achieved – unique SMBsSampling quota was fixed by size of business by no. of PCs
N= 25-49 PCs 50-99 PCs 100-249 PCs 250-499 PCs
Brazil 200 60 50 50 40
Executive Summary:Magnitude of older PCs in use within SMBs
4
SMBs(1-999 employees)
100%of SMBs have 4+ years old
PCs
34%of PCs are 4+ years old
76%of SMBs may replace older PCs,
but only….
21%of older PCs may be replaced
33%of PCs are on older Windows
3.2years average PC Refresh
cycle
34%of SMBs either do not have a refresh policy or do not
follow defined policy
Executive Summary:Older PCs increase operational costs for SMBs
5
A PC which is 4+ years old has 2.3X likely chance to be repaired resulting in 189 hours of productive time lost which is 2.8X of newer PCs
The total cost of owning a 4+ year old PC is US$1,024, which is 2.3X of newer PCs
Executive Summary:Nearly half are aware of vPro, nearly two-third may consider, incur costs per PC at
desk-support
6
42% of SMBs are aware of vPro technology, 39% within small
businesses
61% may think about purchasing PCs with vPro (after explaining what
is vPro) but 28% are unsure
IT support staff visits employee’s desk an average of 5.0 times per
month and spends 29.2 minutes per visit
US$421 is spent by SMBs
per PC per year on IT support staff
physically visiting an employee desk to fix/monitor PCs
Executive Summary:Newer PCs positively impact SMB costs, manageability and cloud connectivity
7
EASY MANAGEABILITY
84% of SMBs
managing newer PCs is improving IT
efficiency
REDUCE COSTS
85% of SMBs
newer PCs reduce overall maintenance
costs
BETTER SECURITY
82% of SMBs
able to better secure & protect data on
newer PCs
IMPROVE EFFICIENCY
83% of SMBs
newer PCs provide better cloud
connectivity & usage experience
IMPROVED MOBILITY
81% of SMBs
Enable work from anywhere, anytime
Executive Summary:Performance, security & manageability are key drivers of Windows 10 based new PC purchases
8
Likely to purchase Windows 10 PCs because of Improved performance
Likely to purchase Windows 10 PCs because of Improved security
Likely to purchase Windows 10 PCs because of Improved manageability
83%of SMBs 64%
68%of SMBs
Executive Summary:PC Purchase Intent
9
• storage capacity, security, quick startup are the top three features considered when purchasing
PCs• 1/5th of SMBs find 2in1 tablet mode and availability of Inking/digital pen to be useful
features but less than 1/20th consider them during purchase
PC FEATURES
• 63% of PCs purchased will be for replacements & 37% will be additions
• 76% of 4+ years PC users may replace PCs
ADDITIONS OR REPLACEMENTS
• Of the SMBs planning to purchase PCs, 88% of SMBs will likely buy desktops and 100% will purchase notebooks
• Percent of notebooks purchase intent is higher at 61% than desktops which is at 39%
FORM FACTOR
• Lower cost of maintaining new PCs, Software updates that cannot be supported by the PC are
two dominant reasons for purchasing new PCs
PC PURCHASE REASONS
86%
Executive Summary: Windows 7 EOS
10
47% of SMBs (planning to purchase) plan to
downgrade Windows 10 in new PCs planned to
purchase
84% of SMBs are aware of Windows 7 EOS,
82% of SMBs are more likely to replace PCs
because of Windows 7 EOS
73% of SMBs find that Windows-as-a-Service will make them more likely to
purchase new PCs
27% of SMBs are unclear about Windows-as-a-Service functionality
90% of SMBs are aware of Windows-as-a-Service
33% of SMBs who are aware are planning to
adopt
Option to acquire latest technology faster, reduce IT deployment workloadare key reasons for using
PCaaS
61% of SMBs are aware of PC-as-a-Service, lowest awareness is in small
businesses
WINDOWS 7 EOS
WINDOWS-AS-A-SERVICE
PC-AS-A-SERVICE
Executive Summary:Security is top of mind, nearly 50% of SMBs experienced breach in last 1 year
11
Security is top 2nd IT priority
38% SMBs experienced PC security & data theft breaches in the last 1 year, however, as high as 53% may have experienced security breach
How is IT Managed
14How is IT managed in your organizationWho is responsible for fixing PC problems when they occur?
68%80%
92% 93%74%
92% 82%
13%8% 11%
6%18% 12% 8% 8% 15% 8% 12%1%
25-49 PCs 50-99 PCs 100-249PCs
250-499PCs
Smallbusiness
Mediumbusiness
SMB
How is IT managed
Full time internal dedicated IT staff Part time, internal IT staff
Fully outsourced to a third-party Internal Non-IT personnel
82
% 88
%
92
%
93
%
85
% 92
%
88
%
28
%
24
%
8%
8%
26
%
8%
18
%
3%
2%
2% 3%
3%
2% 3%
2%
2%
2% 8
%
2% 4%
3%
25-49 PCs 50-99 PCs 100-249 PCs 250-499 PCs Smallbusiness
Mediumbusiness
SMB
Who is responsible for PC support
In-house IT or non-IT staff External consultants
Reseller takes care of all breakdown issues PC manufacturer takes care of the problems
Age of PCs100% of SMBs have 4+ years old PCs, 34%of PCs are 4+ years
15Thinking about your Desktops, Notebooks, Convertibles/2 in 1s referred to as PCs, please tell us what percent of PCs are
19% 14% 17% 19% 16% 18% 17%
15%17% 15% 14% 16% 15% 15%
18% 18% 18%23%
18% 21% 19%
12% 17% 14%
16%
14%15% 14%
28% 25%21%
19%27% 21% 24%
9% 9%15%
8% 9% 12% 10%
25-49 PCs 50-99 PCs 100-249 PCs 250-499 PCs Small business Medium business SMB
Percentage PCs in use by age of PCs
< 1 year 1 year - Less than 2 years 2 years - Less than 3 years 3 years - Less than 4 years 4 years - Less than 5 years More than 5 years
Current OS being used:28% of PCs are using older versions of Windows (XP/Vista/7/8), excluding non-Windows PC –
33% of PCs are on older versions
16What percent of PCs in your company are running each of the following operating systems?
8% 3%9% 6% 5% 8% 6%
11%9%
15%10% 10%
13% 11%
11%13%
7%
11% 12%9% 11%
54% 63% 51% 58% 58% 54% 56%
8% 4% 9% 7% 6% 8% 7%
8% 8% 7% 8% 8% 7% 8%1% 1% 1% 1% 1% 1% 1%
25-49 PCs 50-99 PCs 100-249 PCs 250-499 PCs Small business Medium business SMB
Percentage PCs in use by OS
Windows XP/Vista Windows 7 Windows 8 Windows 10 Mac/Apple OS Google Chrome Other
Reasons for not replacing older PCs:Non-criticality & application compatibility are key inhibitors to replacing older PCs
17Please tell us the reasons why you have not replaced these older PCs with newer PCs?
51%45%
25% 23%19%
15%12%
6%
These PCs are notcritical to the overall
operation of thecompany
Applications runningon those machinesthat cannot work
with newer operatingsystems
We are concernedabout deploying
Windows 10
Newer PCs areexpensive
We do not have thebudget to replace
these PCs
There are no musthave capabilities in
new PCs to purchase
We purchasedTablets and
smartphones instead
There are too manychoices making
purchase decisionconfusing
Reasons for not replacing older PCs
Comparison of frequency of problems experienced – newer vs. older PCs:Older PCs experience 2.3X the frequency of problems as newer PCs
All issues are a drain on employee productivity and IT staff efficiency
19Please think about the PCs in your company that are <4 years/4 years or older. Which of the following issues and problems has your company experienced on these PCs?
3,10
2,41 2,36 2,32 2,31 2,22 2,141,95 1,87 1,80 1,73
0,00
0,50
1,00
1,50
2,00
2,50
3,00
3,50
0%
10%
20%
30%
40%
50%
60%
70%
Slow to boot upand respond
Disk drivecrashes resulting
in data loss orreconfiguring
Notebookbattery depleting
too soon
Applicationcrashes
Power adapter /Motherboard
failures
Difficulties ininstalling
application /software updates
Mobility networkconnectivity
issues
Virus, malwareand spyware
infections
Securitybreaches / data
thefts
Lost / Theft ofnotebook PCs
Other problems
Comparison of frequency of problems experienced – newer vs. older PCs(Very Frequently + Frequently)
< 4 years 4+ years Ratio of frequency of issues (4+ years/< 4 years)
16%
42%
< 4 yrs 4+ yrs
% PCs upgraded
67,6
189,4
< 4 yrs 4+ yrs
Hours Lost
11%
49%
< 4 yrs 4+ yrs
% PCs repaired
7,2
16,3
< 4 yrs 4+ yrs
Frequency of repairs/year
Older vs. Newer PCs repairs, upgrades, hours lost comparisons
20
4.3X 2.3X
2.8X 2.6X
$441
$1.024
< 4 yrs 4+ yrs
Per PC Total cost
$111
$198
< 4 yrs 4+ yrs
Per PC upgrade cost
$243
$682
< 4 yrs 4+ yrs
Per PC lost Productivity cost
$87
$144
< 4 yrs 4+ yrs
Per PC repair cost
Total cost of ownership: older vs. newer PCs
21
< 4 years 4 years or more
No. of PCs 5 5
Direct Costs
PC repair cost $87 $144
Total cost to repair $433 $722
Upgrade Costs $111 $198
Total Upgrade Costs $557 $990
Total Direct Costs $990 $1,713
Lost Productivity Costs
Hours Lost 68 189
Total Hours lost 338 947
Productivity Cost $4,868 $13,636
Total Cost $5,857 $15,348
1.7X
Combining the visible costs – repair costs, upgrade costs & invisible costs – lost productivity, data reveals that an SMB with 10 PCs – 5 newer and 5 older is spending 2.6X on older PCs to own – which it would be better served by buying newer PCs
2.8X
1.8X2.3X
vPro awareness and intent to purchase (after explaining technology)42% of SMBs are aware of vPro technology, 61% of SMBs may be motivated to purchase PCs with
vPro
22Are you aware of Intel vPro technology?Intel’s vPro platform is a processor technology that enables a more productive and protected business with a comprehensive suite of performance, manageability and security solutions. Presence of vPro processor enables remote management and faster problem resolutions by IT staff and thereby streamlines productivity for both user and IT staff. Knowing what you know now, would purchase new PCs with vPro technology be interesting to your organization?
38% 40% 40%55%
39%47% 42%
62% 60% 60%45%
61%53% 58%
25-49 PCs 50-99 PCs 100-249 PCs 250-499 PCs Small business Mediumbusiness
SMB
Awareness of Intel vPro technology?
Yes No
58% 52%68% 67%
56%68% 61%
7%10%
12% 18%
8%
14%11%
35% 38%20% 15%
36%18%
28%
25-49 PCs 50-99 PCs 100-249 PCs 250-499 PCs Small business Mediumbusiness
SMB
PC purchase interest with vPro technology?
Yes No Not sure
PC Security solutions & concerns:SMBs are worried about malware attacks and data thefts; overall 38% experienced one more security
incident in the last one year
23With respect to PCs what are your biggest security concerns?
64%
59%
52%
49%
45%
40%
Virus or other malware attacks
Network intrusions
Identity theft
Transaction security
Data theft by employees orothers
Computing Device being stolenor lost
SMB: Biggest PC Security concernsYes28%
No67%
Don't Know /
Not Sure5%
Occurrence of notebook security breach
Yes25%
No69%
Don't Know /
Not Sure6%
Occurrence of notebook security breach
Yes26%
No68%
Don't Know /
Not Sure6%
Occurrence of notebook security breach
SMBSmall
businessMedium business
Yes27%
No63%
Don't Know /
Not Sure10%
Occurrence of lost or stolen laptops/notebooks
Yes24%
No68%
Don't Know /
Not Sure8%
Occurrence of lost or stolen laptops/notebooks
Yes31%
No57%
Don't Know /
Not Sure12%
Occurrence of lost or stolen laptops/notebooks
SMBSmall
businessMedium business
Reasons for not purchasing or purchasing Windows 10 PCs:Improved performance, security & manageability are key drivers for Windows 10 PCs
25Why are you less likely to purchase new Windows 10-based PCs?Why are you more likely to purchase new Windows 10-based PCs?
44%
33%
23%
13%
5%
No real advantages over current versions ofwindows
Incompatibility with software applications
Other reasons
No time for employee and/or IT staff training
We do not know anything about Windows 10
SMB Reasons: Less likely to purchase Windows 10 PCs
83%
68%
64%
38%
34%
3%
Improved performance
Improved security
Improved manageability
Better integration with mobile devices(smartphones, tablets)
Only OS available on new PCs
Other reasons
SMB Reasons: More likely to purchase Windows 10 PCs